Our team work with a number of companies across the UK to produce high quality animated explainer videos. Overall your animated video will be an impactful digital marketing asset.
Our clients can choose from different animated styles, from cartoon presenters and voice overs to informative stories. Our clients use them to share their business offerings clearly to web visitors engaging with their content.
Evolve wanted to create 3 simple animated videos. Here they wanted to share the processes they’ve communicated time to time again to their current and potential clients.
North Midland Construction wanted a text led video to bring its new rebrand to life. Their text video shares the companies journey from initial inception to being one of the leading establishments today.
At Impress we continue to create animated videos for our own marketing to be shared on key platforms such as social media, vlogs and emails. Here we share the importance of online advertising.
Research is key, here we identify who your target audience is, this will help define your video strategy.
We will present the creative approach for your idea through professional scripting and storyboards.
Filming & Editing
With a clear plan we will film your project and bring the creative elements to life, on time and to budget.
Sharing your videos on the right platforms is key in providing you with stats on their effectiveness.
‘By 2022, online videos will make up more than 82% of all consumer internet traffic.’ (Cisco). It is important to realize the average user spends 88% more time on a website with video. This means your video will be able to educate your website’s visitors in detail on how your product or service works and whether it’s right for them.
Your animated explainer video will make you stand out from your competitors by sharing your business’ offering and service in a way that’s easier to understand.
Above all creating long form text on your website on how your product or service works can be time consuming for your end reader. Moreover explainer videos share the processes of your business in a matter of seconds. Here your website visitors will fully understand specifically how your service or product will meet their needs.
Your video will give you enough time to emphasise your offering, such as how your product or service works, the processes, people and the technology involved. In fact the most common explainer video is usually a 2D cartoon style with moving elements. You will find that the more complex you want your animation or cartoon to be the bigger the budget you’ll need.
The team at Impress has frequently worked on a number of animated videos across a number of business sectors. We handle all the creative elements in-house, for instance scripting and story-boarding to editing and final delivery of the video. Our clients are involved throughout the development and creative process straightaway. Here we continually share our knowledge and experience of how your videos fit in the user journey of your marketing approach.
Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.