Impress Video is a Corporate Video production company with offices in Derby, London and Manchester, creating content for brands across the UK.
We produce high-quality and engaging Corporate Videos bringing together creativity and intelligent marketing. Our team have produced a number of creative Corporate videos for companies across the UK, which have proved to be successful and impactful in our client’s sectors.
Our clients can choose from our tried and tested filming methods, along with our collaborative approach. Throughout the process, our clients are guided by our knowledge of producing, scripting, filming and video editing experience.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Corporate video production is an essential component of modern marketing strategies. It involves creating engaging videos that effectively communicate your brand’s message, products, and services to a wide audience. Whether you’re looking to educate, inform, or entertain, corporate videos offer a versatile and impactful way to connect with your target market.
Online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017 (Cisco). Over the past few years, the stats for video content have been overwhelming. For instance, video is considered as a key investment in a company’s digital marketing.
You might have a number of reasons for producing a video. For example, creating a unique voice, producing a clear offering or sharing your company’s ethos in the shortest time possible. Whatever the reason, video stats have shown that a corporate video will undoubtedly create lasting results for your company. It will fast become a key part of your digital marketing.
Here are some of the key reasons many companies create corporate videos:
Corporate videos provide a captivating and dynamic way to engage with your target audience. Besides, with visually appealing and professionally produced videos, you can effectively capture the attention of viewers and convey your message in a compelling manner. Too, by incorporating storytelling techniques and visually appealing elements, corporate videos create an emotional connection with the audience, thereby increasing their engagement and interest in your brand.
A well-crafted corporate video can effectively showcase your brand’s personality, values, and unique selling points. Furthermore, it allows you to present your company in a professional and visually appealing manner, highlighting its strengths and differentiating factors. What is more, by visually demonstrating your products or services, you can effectively communicate their features, benefits, and value proposition to potential customers.
Corporate videos play a crucial role in establishing credibility and building trust with your audience. Additionally, by showcasing your expertise, industry knowledge, and success stories, you can position your company as a reliable and trustworthy authority in your field. Moreover, videos featuring client testimonials, case studies, or interviews with industry experts can greatly enhance your brand’s reputation and influence customers’ purchasing decisions.
Yes! Incorporating corporate videos on your website can indeed significantly enhance its visibility and allure more organic traffic. Notably, search engines like Google prioritise websites with captivating multimedia content, particularly videos, which subsequently leads to higher rankings in search results. Furthermore, when visitors invest more time on your website, engrossed in compelling videos, it sends a strong signal to search engines, indicating the value of your content. Consequently, this results in an enhanced search engine optimization (SEO) strategy and a notable increase in organic traffic. Moreover, engaging corporate videos possess the potential to transform website visitors into valuable leads or loyal customers, thus propelling sales and fostering business growth.
There are a number of approaches you can take with your corporate marketing video. You can choose talking heads, show an overview, have it presenter-led or have a voice-over together with animation, or all the above.
Below are some ideas for you to choose from when considering your video idea.
Having a corporate promotional video that has been optimised on YouTube is a great advantage. Consequently, your company will be found organically on Google search engines for your industry. Furthermore, you will find a place for your video on social media platforms such as LinkedIn, Twitter, or any of the other numerous platforms as well. In addition, this enhanced visibility can lead to increased brand recognition and customer engagement.
Your video will be your most impactful marketing tool. Additionally, it will share your brand’s voice and corporate brand identity in a matter of seconds. Furthermore, it will form a key factor in how brands and agencies connect and engage with your brand. Moreover, a corporate video will make you stand out from your competitors, especially in highlighting your services in a more easy-to-understand way.
A corporate promo video should not be seen as a stand-alone asset; instead, it should be considered as part of a broader strategy. Clients are now making shorter videos in addition to their main videos to diversify their content. Consequently, these videos are used on a number of platforms, including emails, social media, and different sections of a website. The primary benefit of this approach is engaging new and existing audiences the moment they interact with their content, thereby maximizing its impact.
We will work closely with you and your working brief. If you don’t have one we can help you identify your tone, key messages and video outputs.
Once budgets and timelines have been approved, we will produce a schedule, script, and storyboard.
It’s time for us to begin working with our professional production crew at your offices and/or locations.
Our editors use our filmed footage to bring the production together, adding music and graphics where needed.
We will deliver your high-quality final corporate video/s, photographs and content via an online link, ready for you to use.
Hari T2024-01-24I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons2023-08-23I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat2023-07-02Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz2023-04-19What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway2023-01-27Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle2022-12-20Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts2022-08-24We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith2022-08-24I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak2022-08-19Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing2022-05-17Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.
Our team works with established brands and corporate clients in the UK. Furthermore, we’ve produced video content for corporate and commercial clients such as the BBC and Amazon Prime. We pride ourselves on having the creative and technical skills for creating impactful video content.
At Impress Video, we bring creative and intelligent marketing together. Especially noteworthy is our extensive experience working with a number of corporate industries over the years. In particular, we have witnessed the rapid changes in these industries, notably in marketing and technology. Every agency has a blueprint for delivering on its vision. In our case, our blueprint comes from tried and tested methods, particularly our collaborative approach with corporate video clients.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Let’s
collaborate
Looking to create captivating video content that drives results? We’re here to help.
Impress Video Production, 121 Peet Street, Derbyshire, DE22 3RG
