We make exciting event video for companies across the UK. We film events that bring hundreds and even thousands of people together in a number of cities. Above all your annual event highlight video will show the excitement of bringing your national and international teams together. At exhibitions in particular, brands film their live stands to create an interest outside of the event. Exhibitors film their annual events to showcase to new potential clients, bringing even more attendees to their next event.
Weleda required a promotional video to capture their annual event. Hundreds of Weleda representatives came from all over the UK for their annual conference. The company wanted to capture the natural atmosphere of the event steering away from the cliché corporate event type.
Having spent thousands on their exhibition stand at the Dentistry show Osstem wanted to capture their team in action, engaging with new and existing clients. The video would be used on their website and in their white papers for their marketing efforts covered across Europe.
We have partnered with the Gin & Rum festival filming their live events in different cities across the UK. The videos are shared on social media attracting more attendees and vendors to their next event. The company sold out all of their events across the UK in 2018.
Research is key, here we identify who your target audience is, this will help define your video strategy.
We will present the creative approach for your idea through professional scripting and storyboards.
Filming & Editing
With a clear plan we will film your project and bring the creative elements to life, on time and to budget.
Sharing your videos on the right platforms is key in providing you with stats on their effectiveness.
Spending thousands on an event production no longer has to be a one-time thing. By capturing key moments of your exhibition or event, you are extending the life cycle of that investment.
Companies, B2B brands, and your customers like to know what you’re doing outside the business world and away from your office. Showing people your business activities and interactions is key in making first and lasting impressions.
Having an event video is an important asset; it can be added to your company’s showreel when producing future videos and looking back in time. Event videos can be hosted on your internal communications for your personnel to see. Besides, they are great for your marketing, too. They can be used on your social media platforms including Instagram, LinkedIn, or Twitter.
Google SEO and Optimisation
Having your video optimised on YouTube has a great advantage for being found organically via Google search engines for your industry.
You can use this time to reinforce your company’s key messages and your annual objectives / outcomes. You can bring your company’s brand image to life by showing real people who are engaging and having fun. An event video also shows the brands you are working with, helping you to position your company, thus making the statement ‘These are the events we put on, how we do it, and the impact we make’.
You can use the footage from your event to promote future events and highlight why people should be attending them. You can send your past event video to your clients and state,
“Great meeting you at our event. Hope you enjoyed it as much as we did. Here are some of the highlights, speak soon.” We think this beats the standard follow-up email.
You may have a company representative talking on video as to why they sponsored or partnered with you at the event. An event video creates a great platform for you to highlight your company’s vision and can help to establish you as a thought leader in your industry
– Do site surveys of the venue to know where key locations are.
– Create a plan and agenda to film key moments of the event.
– Choose a quiet area for talking head interviews.
At the Event:
– Film interviews at the event with key people.
– Film key moments of any VIPs attending the event.
– Capture key sponsors for the exhibition.
– Film outside of the location to give the event some context.
– Capture the atmosphere and decorative features.
– Send the video out to all key contributors to the event.
– Recording sound from the audio mixing desk.
– Saving bloopers from the days filming.
Our videography team at Impress Video have been filming corporate events and exhibitions for a number of years. We understand the fast-paced nature at these events, as you only get one chance to capture a moment. The team at Impress Video has worked with corporate clients for a number of years, working with established brands across the UK.
Our UK team has experience in producing video content for a number of corporate and commercial industries. Our team not only has the creative and technical know-how for creating video content but the knowledge and experience of how it fits in the user journey of your marketing approach.
Spent £5,000+ on your exhibition stand? Film it as you would a brand new car for example, film every angle and feature, including the big screens, signage, and branding. Another key point is to capture giveaway bags and show your team interacting with visitors.
Film guest speakers on your stand, as well as any demonstrations your team is giving. It’s important to realise testimonials are key here, too; capture interviews with people and other brands which have visited your stand and received your content and information.
During the event, you can film interviews of your clients, vendors, and other event attendees. This is a great way to provide non-biased, social proof to market your next event.
At events, you can tag and thank your attendees and share videos via social media, thus creating a memorable personal experience with the individual and your brand.
Your teams may be located all over the UK. Here, you can film your team engaging with one another on their arrival to the event. Filming guest speakers at the event is key, especially key sound bites. You also may film extra clips before the event to include in the overall presentation of the event itself. Filming further guest speakers is a great way to capture more content at the event.
You’ll also have a chance to capture fun highlights, if you have quirky activities and things to do at the event. Testimonials at events are impactful, too. These are provided by your attendees, giving their thoughts on the event.
Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.