Live-Streaming Video Services

Live-Streaming Video Services
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We help our customers extend their events’ reach and engagement with live-streaming videos

As a full-service video production agency, we have the team, equipment and expertise to produce high-quality live-streaming videos that drive results. Whether it is a product lunch, a conference or an educational event, we are able to broadcast the event live to reach larger audiences and increase engagement. Overall, we make the process simple and enjoyable. 

Why Our Clients Chose Us

Lilyana from TedxSquaremiles based in London, shares how our team at Impress delivered for their online event. Lilyana specifically highlights how we approached the brief and how we delivered on the final event video.

Our Live-Streaming Video Examples

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Video Strategy

Research is key, here we identify who your target audience is, this will help define your video strategy.

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Ideas Development

We will present the creative approach for your idea through professional scripting and storyboards.

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Filming & Editing

With a clear plan we will film your project and bring the creative elements to life, on time and to budget.

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Distribution

Sharing your videos on the right platforms is key in providing you with stats on their effectiveness.

Why you should consider live-streaming video services

Live-streaming, where presentations are broadcast live over the internet, is on the rise and it continues to grow every day. 

Millions of users (from all sectors) are already consuming live-streaming content daily. It helps them stay informed on the latest news and events, connects them with companies and gets them excited about a companies’ announcements. So, if you want to reach wider audiences, consider hiring our live-streaming video services.

 

Best practices for a live-stream video production

The following practices can help you increase viewership and boost your results:

  • Send an invitation to your audience well in advance
  • Remind delegates of the event as it approaches 
  • Upload some related posts to your social media platforms
  • Test your equipment and presentation
  • Comply with the platforms’ rules
  • Make it interesting and relevant to the viewer
  • Interact with viewers
  • Encourage attendees to share the live-stream video
  • Leave some time for Q&A 

Benefits of using live stream video

There are several reasons why you should consider investing in live stream videos. Firstly, it is a great alternative to in-person events. Since the COVID-19 pandemic, in-person events cannot be carried out to avoid the spread of the virus. Or if carried out, many social distancing restrictions and capacity limitations apply. Recording and broadcasting your event live is the best way to reach and engage with your audiences. 

Secondly, you can engage your audience in real-time. Here, attendees can raise questions at any time, which will be answered throughout the event or at the end depending on the speaker preferences.

Finally, live stream videos are sharable and can be used for future marketing campaigns. Once the event has finished, the company can embed the recording on their website or upload it to its social media platforms to reach larger audiences and raise brand awareness. Some extracts can also be used as part of the promotional video for future events. 

Live-streaming video services at Impress

Virtual Live filming at Impress video focuses on the following streaming video services:

  • Live events such as virtual exhibitions. Larger audiences and delegates join the event via Zoom or Microsoft Teams.
  • Virtual training. Live-streaming your demonstrations allows employees from different locations to learn and interact in real-time. 
  • Internal meetings. People have access to the same information at the same time.
  • Webinars, which are a great way to share knowledge and to raise brand awareness. 

 

Maximising your investment

Producing a live-stream video requires time and budget, thus, maximise the investment by embedding the recording onto your website or uploading it to your social media platforms like YouTube, Facebook or Instagram. You can also extract images and quotes from the video and use them as posts. Finally, you can use some extracts of the live stream to create a promotional video for future events. 

Live-stream production process at Impress

When it comes to our live-streaming video services, we follow these steps:

  1. Initial meeting, where we get to know your company and the people behind it.
  2. Briefing and scoping. We begin understanding the key objectives of your event. We ask questions such as, do you need any specific features for your live-stream?
  3. Pre-production. Here everything is planned including timings, equipment and locations. It’s a good idea to have a plan B to overcome any challenges that may appear.
  4. Live stream. The day of the event! We might attend the location a day early to set up and test equipment, ready for the event.
  5. Post-production. We review the video and provide the recording to the client.

 

Live-streaming e-commerce: the new way to sell online

Live stream video events are not only used for events but also for products. Since the COVID-19 pandemic, many companies are using live-streaming videos to showcase their products’ features, explaing how they can solve their problems. It is a way to digitally replicate the shopping experience at a physical store. 

Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.






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