Photography Services

Photography Services
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Professional Photography Services for your Website and Digital Marketing use

Our creative agency has years of experience shooting all types of professional photos including Corporate photography, Event photography, Product photography or Social media photography. All of them delivered on time and on budget.

With offices located across the UK our in-house team of professional photographers create high-quality imagery that tell stories and drive results. All our images are web-ready for use on websites, social media platforms or online ads too.

Why Our Clients Chose Us

Ian from The Message, an advertising agency based in the East Midlands, shares how our team at Impress delivered for his client in creating corporate event video. Ian specifically highlights how we approached the brief and how we delivered on the final event video.

 

Our Photography Services Examples

Our Photography Examples

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Video Strategy

Research is key, here we identify who your target audience is, this will help define your video/photography strategy.

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Ideas Development

We will present the creative approach for your idea through professional mood boards.

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Photography & Editing

With a clear plan we will photograph your project and bring the creative elements to life, on time and to budget.

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Distribution

Sharing your pictures on the right platforms is key in providing you with stats on their effectiveness.

The Importance of photography in Digital Marketing

Although videos play a crucial role in a digital marketing strategy, images should also be considered an important part of any marketing campaign. In fact, 60% of online shoppers say they prefer to contact businesses with an image on their listing while 70% say that product images are very important when making a purchase decision.

In addition, photography is also very important for blog posts and overall marketing. Eye-catching images not only increase open rates but also encourage people to read the remaining page content. Finally, photos are also necessary for online ads, brochures and billboards.

 

Using photos to enhance your SEO

Google clearly believes that “an image is worth a thousand words”. However, search engine bots can’t see images. They rely on the image file name, alt text and description instead. Thus, when uploading a photo to your website, make sure you follow these tips:

  • Upload images related to the content.
  • Use smart file names. To clarify, use related keywords rather than numbers and letters.
  • Include alt text descriptions and image title tags. Don’t stuff the tags with keywords though. Just describe the photo as you would describe it to someone that can’t see it.
  • Work with web experts. Marketing experts will help you with the size and responsiveness of your images. They will ensure your website loads quickly on any device.

Benefits of hiring professional photography services

People don’t want to be bombarded with text after landing on a page. They prefer to learn about a product or service through images. Investing in high-quality and compelling photos and adding them to your website can mean the difference between a potential buyer choosing your company over a competitor.

Moreover, professional photos not only increase sales but also help businesses rank higher on SERPs. Search engines like Google or Yahoo favour those companies using custom images rather than stock ones.

 

Tips to improve your photography

Whether you are a beginner or an experienced photographer, here are some tips that will help you improve your photography:

  • Avoid camera shake. To do so, hold the camera with both hands and close to your body for support. Another option is to use a tripod when possible.
  • Use simple backgrounds. That is, use neutral colours and simple patterns and avoid including anything that may be distracting.
  • Don’t over do the flash indoors as it can look harsh and unnatural.
  • Use the Rule of Thirds. To use the rule of thirds, imagine four lines, two lying horizontally across the image and two vertically. Placing the subject at one of the intersecting points of the lines will create a more aesthetically composed photograph.
  • Invest more in learning.

Maximise your investment

Professional photos can be used online and offline. All in all, they can be embedded on a website to make it more engaging or uploaded to social media platforms like Instagram, Facebook, Twitter or Google My Business to raise brand awareness.  In addition, photos can also be used in brochures and in all kinds of offline promotional material (Billboards, print ads, etc.).

 

Photography services at Impress Video

Our team has been providing professional photography services for a number of years. Having worked with companies from all across the UK, we pride ourselves on having the creative and technical know-how to produce professional photos that engage and drive results.

Tips to gain exposure with photos

For greater exposure, make sure you follow these tips when uploading photos to any of your social media accounts:

  • Build a story around your product.
  • Optimise photos for search.
  • Make your photos shareable.
  • Invite employees, customers and others to share the photos.
  • Invite conversations through comments.
  • Promote the posts shared on social media.
Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.






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