A Product Video Production Company based in the East Midlands producing content for brands across the UK.
We produced one of the first sets of online product videos in UK for the British Jewellery company Pravins. Since then we continue to create product videos for a number of clients across the UK.
Videos are increasing in demand due to the competitive eCommerce sector. A demonstration of your product in action or worn by a model gives a live view of the product. In this way customers can imagine using or wearing the product for themselves, furthermore Product videos have made the flat product picture more engaging and much more interactive.
Adapting to customer buying experiences, Pravins wanted to bring their products online and in doing so, they wanted to capture product videos for 400 pieces of jewellery from diamond engagement rings to bespoke custom made jewellery. The videos would be used on product pages as well as social media channels.
A Social Media Influencer wanted a video production company to give his video channel the edge it needed in showcasing 2 high-end luxury cars, the Bentley jeep and the 2018 Aston Martin. The brief was to showcase the cars in such a way as to bring a temporary feel to them – giving them a personal touch.
Hanson and Structherm wanted a number of corporate training videos that would help assist resellers on how to apply and use their commercial products. The company was spending much time and money on resources in terms of logistics, travel and employee hours for continual live training.
There are a number of creative approaches you can take with your product video. You can choose to model items from numerous angles, similarly showing your product in its environment being used. Also giving a full demonstration of how easy and purposeful your product is, is impactful too.
Is it stronger, made from better quality, or does it last longer than that of your competitors? Or does it simply look and shine above the rest?
1 How many videos are you looking to produce? It could be financially better to produce multiple videos, if you are using one location.
2 Optimise your videos for social media, thinking about how your videos will be displayed.
3 Produce videos of different lengths for different online platforms.
4 Add your branding to every piece of content created.
5 Create your product videos without sound, as well, and consider text that reinforces your products’ USP’s.
6 Make sure you have one key message for your product.
7 When selling a product, you are selling the benefits of the product, so highlight them.
A well-produced product video will help your visitors to experience using your products by seeing them being used by another person. This will help remove the main concerns of not shopping in a physical store, thus creating a more engaging experience for your visitors. The online video shopping experience is fast becoming the norm for a number of eCommerce stores soon moving away from a still image on a white background.
Our team at Impress Video has worked with clients from across the UK, from startup companies looking to launch a new product in the market to well-established brands extending their product lines.
We’ve tried and tested a number of filming methods and approaches, in order to bring the best quality product videos to life online. We have the creative and technical know-how for creating exciting video content. We also have the knowledge and experience on how your videos fit in the user journey of your marketing approach.
Research is key, here we identify who your target audience is, this will help define your video strategy.
We will present the creative approach for your idea through professional scripting and storyboards.
Filming & Editing
With a clear plan we will film your project and bring the creative elements to life, on time and to budget.
Sharing your videos on the right platforms is key in providing you with stats on their effectiveness.
81% of people have been convinced to buy a product or service by watching a brand’s video [Hubspot marketing 2018]. Product videos on your website equal more retention time on your website through web visitors spending time on your product videos. By watching a video, web visitors are making a more informed choice when checking out of your store therefore creating higher conversion rates for your website.
Product videos tell a more complete product story; thus, customers know what to expect when a product is delivered to their door. A customer’s purchase that is ‘as expected’ makes a happy customer. These customers will build their trust with you, because your products are exactly what they expected when they saw them on your website, and they’ll buy from you again. Strengthening your brand loyalty will lead to a dedicated customer base.
Online shoppers have 3 main concerns, according to a 2017 study from the audit firm KPMG.
1 – 56% of customers want to see or feel the product before purchasing.
2 – 55% want to try on the item.
3 – (the most common concern) the product might look different in real life than in the online images (41%).
We also recommend putting your product videos on YouTube too. Having videos that are optimised on YouTube provides a great advantage for being found organically on Google search engines particularly related to your product sector.
You will find a place for your video on social media as well, such as Facebook, where people can comment on and share your products, and Instagram adverts, where users can take immediate action on your product offering.
Amazon has become the world’s leading online retail platform, and video is fast becoming the focal point for selling on their site. Furthermore the company has rolled out product videos in their search results as well. We are working with a number of clients for the production of these shorter videos, both with and without sound.
Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.