Product Video Production

We are a Product Video Production Company with offices in Derby, London and Manchester, creating creative product videos that engage and compel viewers to take action

Our Product Video approach

We are a Product Video Production Company with offices in Derby, London and Manchester. We produce Creative Product Videos that engage and compel viewers to take action.

Pravins was just our starting point. Since producing their jewellery set of videos, we have continued perfecting the art of creating high quality product videos for a number of brands across the UK.

Our product video examples

Animated Product Video

So Good Kombucha wanted a video that showcased three of their kombucha drinks: gingerlicious, strawberry+basil, and elderflower mojito.

Creative Product Video

We partnered with Opti Kinetics to elevate their online presence by highlighting the innovative features and advantages of their latest projector.

Product Videography

We collaborated with PIC Coffee to craft a captivating product video, highlighting their entire range of coffee products, for their company’s launch.

E-commerce Product Video

We produced a number of Steven Brown product videos for their online e-commerce store, enhancing the user experience for their website’s visitors.

Product Demonstration Video

Bambooi wanted a tv advert format video to introduce their new biotech tooth brush, and we introduced some dynamic product shots.

360 Product Video

We produced Christopher Ward’s 1st watch concept, setting the tone for numerous watch product videos to follow.

The list keeps growing…

We’d love to work with you

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

What are Product Videos for?

Product video production is the process of creating videos that showcase and promote a particular product or service. Product video production is a powerful tool for promoting your products or services, engaging your audience, and driving conversions. They can be used on websites, social media platforms, e-commerce platforms, and other digital channels to attract potential customers and increase sales.

By using engaging visuals, persuasive storytelling, and clear demonstrations, product videos can effectively communicate the value and benefits of your offerings. The key is to create high-quality and tailored videos that resonate with your target audience. Invest in professional product video production services to ensure your videos are visually appealing, informative, and optimised for SEO, helping you rank higher in search results and attract more potential customers to your website.

Frequently asked questions

Why are Product Videos important?

A well-produced product video will help your visitors to experience using your products by seeing them being used by another person. This will help remove the main concerns of not shopping in a physical store, thus creating a more engaging experience for your visitors. The online video shopping experience is fast becoming the norm for a number of eCommerce stores soon moving away from a still image on a white background.

There are a number of creative approaches you can take with your product video. You can choose to model items from numerous angles, similarly showing your product in its environment being used. Also giving a full demonstration of how easy and purposeful your product is, is impactful too.
Is it stronger, made from better quality, or does it last longer than that of your competitors? Or does it simply look and shine above the rest?

81% of people have been convinced to buy a product or service by watching a brand’s video [Hubspot marketing 2018]. Product videos on your website equal more retention time on your website through web visitors spending time on your product videos. By watching a video, web visitors are making a more informed choice when checking out of your store therefore creating higher conversion rates for your website.

  1. How many videos are you looking to produce? It could be financially better to produce multiple videos, if you are using one location.
  2. Optimise your videos for social media, thinking about how your videos will be displayed.
  3. Produce videos of different lengths for different online platforms.
  4. Add your branding to every piece of content created.
  5. Create your product videos without sound and consider text that reinforces your products’ USPs.
  6. Make sure you have one key message for your product.
  7. When selling a product, you are selling the benefits of the product, so highlight them.

Product videos tell a more complete product story; thus, customers know what to expect when a product is delivered to their door. A customer’s purchase that is ‘as expected’ makes a happy customer. These customers will build their trust with you, because your products are exactly what they expected when they saw them on your website, and they’ll buy from you again. Strengthening your brand loyalty will lead to a dedicated customer base.

Online shoppers have 3 main concerns, according to a 2017 study from the audit firm KPMG.

  • 56% of customers want to see or feel the product before purchasing.
  • 55% want to try on the item.
  • 41% say the product might look different in real life than in the online images.

It is indeed. We recommend putting your product videos on YouTube too. Having videos that are optimised on YouTube provides a great advantage for being found organically on Google search engines particularly related to your product sector.
You will find a place for your video on social media as well, such as Facebook, where people can comment on and share your products, and Instagram adverts, where users can take immediate action on your product offering.

Amazon has become the world’s leading online retail platform, and video is fast becoming the focal point for selling on their site. So yes, you should use product videos on Amazon. What is more, the company has rolled out product videos in their search results as well. We are working with a number of clients for the production of these shorter videos, both with and without sound.

Project Timeline

Don't just take our word for it

Hari T
Hari T
2024-01-24
I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons
Alison Parsons
2023-08-23
I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat
A Wat
2023-07-02
Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz
Sharib Sarfraz
2023-04-19
What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway
Campbell Salloway
2023-01-27
Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle
Alan Bridle
2022-12-20
Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts
Angela Roberts
2022-08-24
We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith
Adam Smith
2022-08-24
I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Shawpak
Shawpak
2022-08-19
Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing
Range Marketing
2022-05-17
Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.

Our Team at Impress Video

Our team at Impress Video has worked with clients from across the UK, from startup companies looking to launch a new product in the market to well-established brands extending their product lines.

We’ve tried and tested a number of filming methods and approaches, in order to bring the best quality product videos to life online. We have the creative and technical know-how for creating exciting video content. We also have the knowledge and experience on how your videos fit in the user journey of your marketing approach.

Download our ultimate video guide with FREE VIDEO TIPS​

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

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