Promotional Video Production

We specialising in promotional video production for products and services.

We work with a number of brands across the UK to create high quality promotional video. A video can introduce a new product, a service, a company or a team and as a result be more engaging. We use a number of ways to get creative with a video.

Our clients can choose from different filming styles, from presenters and voice overs to animation with music. These videos are made available for key website landing pages and blogs. Clients also use their videos on social media channels, namely Facebook, Instagram, Twitter and LinkedIn.

Why Our Clients Chose Us

The Managing Director or Fifteen Design based in Nottingham shares his experience of working with the team at Impress. He highlights his ongoing working relationship with our team in serving videos for his clients. Ollie also discusses the importance of partnering with a video agency that delivers time again.

Our Promotional Video Examples

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Your Promotional Video Goals.

There are a number of reasons for producing a promotional video for your company or business, whether it’s brand awareness, driving sales, retaining traffic, or increasing customer engagement, all the while educating your customers.

The stats over the past few years for having video as part of your marketing show that a video for your company will produce lasting and impactful results.

 

Your Promotional Video Approach

Below are some ideas of the approaches you can take for your video. You might choose one style of video or a combination, for example an introductory video with testimonials inside, etc. To give you some ideas, here’s a list of possible options you could choose:

  • Who We Are; tell your audience who you are and what your company does.
  • Product Approach; introduce and showcase your products in a number of ways.
  • Demonstration; explain how your product or service works.
  • Interviews; show your customers talking about your services or products.
  • Solution; show how your product or service solves problems.
  • Story use a story approach to connect with your audience.

Our Promotional Video Team at Impress

Our team at Impress has worked with a number of established companies and brands across the UK. We have worked with startups to companies with a multi-million pound turnover.

We have over 10 years’ experience in filming and marketing and use a number of approaches in bringing promotional videos to life. Our UK film team has both the creative and technical know-how to create your video with impact.

 

Your Quick Promotional Video Checklist

1 – Bring a list of ideas to the table, you know your business better than anyone.
2 – Look to reuse your video in a number of ways.
3 – Include your key search SEO terms in all your videos for YouTube.
4 – Use your videos for social media, thinking about how your videos are displayed.
5 – Pull screen grabs from your videos to be used across online platforms.
6 – Produce videos of different lengths for different online platforms.
7 – Add your branding to every piece of content created.

Video Strategy

Research is key, here we identify who your target audience is, this will help define your video strategy.

Ideas Development

We will present the creative approach for your idea through professional scripting and storyboards.

Filming & Editing

With a clear plan we will film your project and bring the creative elements to life, on time and to budget.

Distribution

Sharing your videos on the right platforms is key in providing you with stats on their effectiveness.

Get The Most From Your Promotional Video Production

81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

Below are some key reasons for using a Promotional Video:

  • Engagement – in 60 seconds or less, you will be able to convey your company’s key offering.
  • Retention – website pages with video have been shown to keep website visitors up to 80% longer than standard text alone.
  • Brand awareness – in one clear message, you will share what your company’s message is and your unique voice.
  • Track and measure – you will be able to monitor your video’s performance and see from where viewers are watching your videos.
  • Google SEO – Your videos will be made searchable by Google search engines for your industry by using keywords.

Maximising Your Promotional Video.

Below are some of the ways our clients have used their videos on a number of platforms:

  • Host your video on your website above the fold.
  • Making shorter videos from the main video to be used on numerous pages of your website.
  • Creating videos of different lengths and sizes for social media platforms.
  • Producing your videos for WhatsApp to send to contacts to share.
  • Making videos for your emails and direct messaging campaigns.
Talk to one of our experts

Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.

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THINKING OF VIDEO PRODUCTION?

Get in touch with us today, we’d love to learn more

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