We work with a number of brands across the UK to create high quality promotional video. In particular a video can introduce a new product, a service, a company or a team and as a result be more engaging. Above all we use a number of ways to get creative with a video.
Our clients can choose from different filming styles, for example presenters and voice overs to animation with music. In effect these videos are made available for key website landing pages and blogs. Clients also use their videos on social media channels, namely Facebook, Instagram, Twitter and LinkedIn.
Weleda required a promotional video to capture their annual event. Their hundreds of Weleda team members would come from all over the UK for their annual conference.
SEE THE WELEDA PROJECT
Believe Academy trust wanted 2 videos, of the teacher and pupil journey. In both videos they wanted to capture their latest facilities, teaching practices and the day in the life of.
SEE HOW WE HELPED THE ACADEMY
Fifteen approached Impress with their video production brief with the main theme ‘We are different’. They wanted to create something that had an edge.
SEE HOW WE WORKED WITH FIFTEEN
Research is key, here we identify who your target audience is, this will help define your video strategy.
We will present the creative approach for your idea through professional scripting and storyboards.
Filming & Editing
With a clear plan we will film your project and bring the creative elements to life, on time and to budget.
Sharing your videos on the right platforms is key in providing you with stats on their effectiveness.
81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)
Below are some key reasons for using a Promotional Video:
Below are some of the ways our clients have used their videos on a number of platforms:
Above all there are a number of reasons for producing a promotional video for your company or business. It can be for brand awareness, driving sales, retaining traffic, or increasing customer engagement, all the while educating your customers.
It’s important to realize the stats over the past few years, for having video as part of your marketing, show that a video for your company will produce lasting and impactful results.
Below are some ideas in general of the approaches you can take for your video. You might choose one style of video specifically or a combination, for example an introductory video with testimonials inside, etc. To give you some further ideas, here’s a list of possible options you could choose:
Above all our team at Impress has worked with a number of established companies and brands across the UK. In particular we have worked with startups to companies with a multi-million pound turnover.
We have over 10 years’ experience in filming and marketing and use a number of approaches in bringing promotional videos to life. Our UK film team has both the creative and technical know-how to create your video with impact.
1 – Bring a list of ideas to the table, you know your business better than anyone.
2 – Look to reuse your video in a number of ways.
3 – Include your key search SEO terms in all your videos for YouTube.
4 – Use your videos for social media, thinking about how your videos are displayed.
5 – Pull screen grabs from your videos to be used across online platforms.
6 – Produce videos of different lengths for different online platforms.
7 – Add your branding to every piece of content created.
Get expert advice, pricing or help and guidence on what you need, call 01332 492702 or fill in our form.