We are a Promotional Video production company with offices in Derby, London and Manchester. We create content for brands of all sizes across the UK.
We are specialised in producing promotional videos, which can introduce a new product, a service, a company or a team and as a result, be more engaging.
Thanks to having worked with a number of brands across the UK, we have the experience to create quality promotional videos. With them, our clients can introduce new products, services, a company or a team in a more engaging way.
Our clients can choose from different filming styles, from presenters and voice overs to animation with music. All the videos are made available for key website landing pages and blogs. Moreover, we make them available for social media channels, namely Facebook, Instagram, Twitter and LinkedIn.
Believe Academy Trust wanted 2 videos about the teacher and pupil journey. In both videos they wanted to capture their latest facilities, teaching practices and the day in the life of the pupils.
Wax Digital required 3 promotional videos showing 3 of their software services that were still in development.
We teamed up with a key influencer and produced a concept for a video promoting their ‘by the sea’ theme for their latest drinks brand.
Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.
Promotional video production is aimed at effectively promoting a product, service, brand, or event. It is a multifaceted process that combines creativity, storytelling, and marketing techniques to produce videos that engage viewers, convey key messages, and highlight the unique features and benefits of the offering.
The primary objective of promotional video production is to generate interest and capture the attention of the target audience. By crafting visually appealing and emotionally compelling videos, companies can create a strong connection with viewers, leaving a lasting impression in their minds. These videos serve as powerful marketing tools, capable of evoking emotions, triggering curiosity, and sparking desire within potential customers.
Below are some ideas of the approaches you can take for your video. You might choose one style of video specifically or a combination. For example, an introductory video with testimonials inside, etc. To give you some further ideas, here’s a list of possible options you could choose:
Above all there are a number of reasons for producing a promotional video for your company or business. It can be for brand awareness and visibility, driving sales, retaining traffic, improving SEO, to showcase the benefits and features, for boosting conversions, educate customers or to increase customer engagement.
It’s important to realise that the stats over the past few years show that a video for your company will produce lasting and impactful results.
Promotional videos come in various styles, each with its unique characteristics and advantages. Here are a few popular styles commonly used in promotional video production:
81% of businesses use video as a marketing tool, up from 63% over the last year (Hubspot).
Below are some key reasons for using a Promotional Video:
Below are some of the ways our clients have used their videos on a number of platforms:
Above all our team at Impress has worked with a number of established companies and brands across the UK. In particular, we have worked with startups to companies with a multi-million-pound turnover.
We have over 10 years experience in filming and marketing and use a number of approaches in bringing promotional videos to life. Our UK film team has both the creative and technical know-how to create your video with impact.
At Impress Video we bring creative and intelligent marketing together, especially having worked with a number of corporate industries over the years. We have seen the fast changes in these industries, in particular marketing and technology. Every agency has a blueprint for delivering on its vision and our blueprint comes from tried and tested methods in our collaborative approach with promotional video clients.
Wanting to improve the quality of your videos? Here are the +25 video tips we regularly follow for our video productions that will help you improve your video content.