Social Media Video Production

We are a Video Production Company with offices in Derby, London and Manchester, creating content for brands across the UK.

We create Social Media videos

In today’s digital age, the power of video on social media platforms like YouTube, Facebook, and Instagram cannot be underestimated. As the shift from traditional TV ads to online video ads continues to surge, brands are presented with a unique opportunity to connect with their target audience more precisely, thanks to demographic targeting.

In a world where digital advertising reigns supreme, with a staggering 68.8% of global ad revenue coming from online sources, we’re here to empower your brand to thrive in the digital world. Don’t just stay relevant; lead the way with our Social Media Video Production Service. Let’s tell your story in a way that resonates and captivates your audience, together.

Our social media video examples

Instagram Video Production

New Balance and Aimé Leon Dore required an Instagram video production for the launch of their new collection in collaboration: New Balance x Aimé Leon Dore

YouTube Video Advert Production

We produce engaging YouTube video ads for clients together with effective social media campaigns. We make creative ads that connect with audiences through target age, gender, reach and interests.

Promotional Videos for Social Media

The team at Fight Factory required social media assets that would give their up and coming event the edge. Idents were created to create a more engaging experience for their online content.

Instagram Video Production

Videos for Social Media

The list keeps growing…

We’d love to work with you

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

What Is Social Media Video production?

Social media video production refers to the process of creating and producing videos specifically tailored for social media platforms. It involves the use of various techniques, such as filming, editing, and animation, to create engaging and compelling videos.

Remember, the key to successful social media video production is to create content that is visually appealing, concise, and tailored to the preferences and behaviors of your target audience. By consistently delivering valuable and engaging videos, you can boost your online presence and drive meaningful results for your business.

Frequently asked questions

Why is Social Media video production important?

Social media platforms provide an excellent means to closely monitor data and statistics related to your video distribution. Your primary target audience is directly engaging with your videos on social media, offering immediate insight into their effectiveness and how they connect with your content. By enabling viewers to like, share, save, and comment on your posts, social media videos facilitate instant feedback, allowing you to engage with your audience by responding to their comments.

When creating social media videos, you have a range of options to choose from. Here are some popular types of social media videos:

  • Explainer Videos: help simplify complex concepts or processes to make them easily understandable for your audience.
  • Product Demonstrations: Showcase your products or services in action, highlighting their features and benefits.
  • BTS Videos: Give your audience a glimpse into your company’s culture, processes, or events.
  • Testimonials and Case Studies: Feature satisfied customers sharing their positive experiences with your brand.
  • How-To and Tutorial Videos: Provide valuable information or teach your audience how to use your products through step-by-step tutorials.
  • Live Videos: Live videos can be used for product launches, Q&A sessions, interviews, and more, fostering a sense of community and interaction.
  • Increased Engagement: Social media users are more likely to engage with video content than with plain text or images. Videos capture attention, convey messages effectively, and have the potential to go viral, helping you reach a wider audience.
  • Enhanced Brand Awareness: By regularly sharing high-quality videos on social media, you can increase brand visibility and awareness. Videos allow you to showcase your brand’s personality, values, and offerings in a visually appealing and memorable way.
  • Improved Conversion Rates: Social media videos have the power to influence purchasing decisions. By showcasing your products or services in action or providing informative content, you can build trust and credibility with your audience, leading to higher conversion rates.
  • Increased Reach: Social media platforms prioritize video content in their algorithms, meaning that videos are more likely to be seen by a larger audience. This can help you expand your reach and attract new followers, customers, and potential business opportunities.

You may have observed that certain online advertisements appear slightly altered across different social media channels. Nowadays, videos meant for social media are formatted in a 9:16 aspect ratio, specifically optimised for mobile devices to occupy the screen better. It’s crucial to ensure that your videos are optimised for the numerous social media platforms you intend to promote on. By publishing and optimising your videos for YouTube using varied aspect ratios, they become searchable organically via Google search engines.

It is crucial to have a specific target audience in mind when creating video content for social media. This is because different user groups tend to prefer specific platforms, and what resonates with one platform’s audience may not work as well on another. For instance, content that performs well on Facebook may not have the same impact on LinkedIn, and videos that are successful on Instagram may not be as effective on Twitter. It’s also worth noting that the effectiveness of video content on platforms such as YouTube preroll advertisements may vary depending on the target audience.

According to Hubspot, video usage as a marketing tool has increased by more than 63% in the last year, with 81% of businesses utilizing this medium. Social media provides an ideal platform for promoting your company, brand, product, service, or news updates, as millions of users continually engage with their channels on a daily basis.

Videos with a unique voice are particularly effective at conveying your company’s offerings in a brief yet impactful manner. The data supports the notion that incorporating video into your marketing strategy yields enduring results and is a crucial component of the marketing wheel.

By showcasing your videos on social media, you can optimize your return on investment, repurpose your videos, boost brand awareness, drive sales, increase website traffic, engage with customers, and educate them about your products or services.

To optimise your social media presence, consider the following checklist:

  1. Have you ensured that your videos are in the correct format and size for each platform?
  2. Have you provided relevant text descriptions to support your videos?
  3. Are you assigning a team member to respond to comments and engage with your audience?
  4. Have you conducted split testing on your videos to gauge the effectiveness of different edits?
  5. Are you monitoring and evaluating all platforms on which you promote your content to inform future campaigns?
  6. Have you capitalized on your existing footage by using still images for additional social media content?

Whether you’re repurposing old videos or creating new ones for social media, there are many creative approaches to consider. These approaches can help you attract new customers and promote your product or service. Some of the most effective approaches include creating:

  1. Product videos
  2. Promotional videos
  3. Animated videos
  4. Corporate videos
  5. Advertisements
  6. Event video productions

Project Timeline

Don't just take our word for it

Hari T
Hari T
I am so thrilled with the final outcome! The team understood what I needed and envisioned and bought it to life. Thanks so much for the hard work and creativity! So excited to share my videos now :)
Alison Parsons
Alison Parsons
I have worked with impress twice now and both times have been an absolute pleasure. Everyone was really friendly and professional and made the day so much fun. I hope to work with them again in the future
A Wat
A Wat
Impress Video exceeded all my expectations. They are so friendly and easy to work with, they grasp everything incredibly quickly, they're in tune with all the latest video technology and the end result was absolutely superb. I have absolutely no hesitation in recommending them.
Sharib Sarfraz
Sharib Sarfraz
What a fantastic team. Delivered on time. No hidden costs. Gurmit was very understanding and we can tell that his team puts there 100% in each project. Looking forward to working with the team again.
Campbell Salloway
Campbell Salloway
Impress were fantastic in developing a video for my business, Gurmit and Harry a pleasure to work with. They worked well towards the brief, producing high quality content and came out to do further filming when required. Thanks guys
Alan Bridle
Alan Bridle
Impress were absolutely 5 STAR from the very first call right upto and beyond the final cut ! Our TV commercial was ambitious but they pulled it off. The end result was exactly what we wanted Top notch production company !!! Alan Bridle Betgoodwin
Angela Roberts
Angela Roberts
We have been using Impress for many years now for patient testimonial videos for our dental practices and I can highly recommend Gurmit and Harry! I think the service has been wonderful, they take over the whole process and arrange everything so I haven’t had to get involved in it which has been great. Gurmit is always very polite and easy to work with and we will be carrying on working with them in the future. Totally recommend!
Adam Smith
Adam Smith
I've worked with many different videographers over the years, and Impress Video are among the very best of them. Efficient, technically sound and incredibly approachable and understanding - I cannot recommend them enough. I'm elated with all of the work they've produced for us here at Securly.
Highly recommend Impress Video Production, friendly, reliable and professional service!
Range Marketing
Range Marketing
Highly Recommended. From the initial brief through to the finished creative, Gurmit and the team worked tirelessly to deliver what was required. Communication was spot-on throughout the project and we are delighted with the end result. Thank you.

The Team at Impress Video

The team at Impress Video has worked with a number of clients across many business sectors. Over the years, they have been working with established brands across the UK.

Our UK team has experience in producing video content for a number of corporate and commercial industries such as BBC and Amazon Prime. Our team not only has the creative and productive approach for creating video content. We also have the knowledge and experience of how your video fits in your marketing wheel.

Download our ultimate video guide with FREE VIDEO TIPS​

Looking to take your company’s visual content to the next level? Our expert video production team is here to help! Contact us now to start the conversation and let us guide you towards a truly standout video production.

Let's discuss your project

Our latest news and features