Top types of Social Media Videos for your social media marketing campaigns

87% of marketers believe that video is an important part of their content marketing strategy as it helps businesses reach larger audiences, increase conversions and raise profits. And online video consumption will rise from 73% in 2017, to 82% in 2022. 

Given these benefits, many marketers plan to maintain or increase the use of marketing videos, but, what are the types of videos that work best for brands? Should you focus on one type or mix it up?

Here in this blog, we will show you 5 types of social media videos that your company can use to market its products and services. In the beginning, try to film and upload different types of videos to see what your audience responds to. 

1. Behind the Scenes (aka BTS)

This is a great way to show who you are and how you work. Film your daily operations, your offices, the manufacturing process or the team. Regardless of the quality and the type of video, it will be easier for customers to build brand trust if they know who is behind the brand. Here you have one of our most recent BTS videos we uploaded to our Youtube channel.

2. User-generated video

These videos are an easier way to reach larger audiences. This is due to the fact that user-generated videos are usually more shareable than other types of videos. Thus, if you want to gain exposure, encourage your customers to create videos and to tag you.

3. Product Demo Video

Videos are far more engaging than text. Using video to show the benefits and features of your product may have an impact on your audience purchasing decision. It will be easier for them to understand and retain the information. Here you have one of our examples of introducing new products.

4. Interviews and Q&A

These videos, also known as AMA (ask me anything), are an excellent method for businesses to respond to audience concerns. People often look for reviews before purchasing a product.

Having interviews on your social media profile where both employees and customers talk about the benefits of your product, may help your potential customers in their purchasing decision. Gathering questions from your followers and filming a Q&A video answering them is also a great way to build brand trust. 

5. Live videos

The majority of platforms provide live video services, which are widely accepted by the public. It is an easy way to connect with your audience. Companies usually use them for announcements or to give more information about their products or services. Once the employees finish, people can ask them questions that will be answered in streaming.

6. Tutorials

This content is one of the most sought for on the internet. When provided with nice cuts and a decent explanation, it can be quite profitable.

7. Announcements

Are you planning to grow or introduce a new product? If this is the case, announcing it via a video on social media might be the ideal approach to boost your sales and, if done in an entertaining way, even more.

8. Users Content

Finally, regardless that the firm did not generate this content, the idea of valuing and reposting the work of customers may encourage additional individuals to upload related videos to appear on the company’s profile.

By increasing the number of individuals who post films of your firm, you will not only save money on video creation, but you will also help to market to an even larger audience.

Our video tips to obtain a high ROI

Regardless of the type of video you choose, make sure you follow these tips. They will help you obtain a higher ROI when it comes to making videos.

  1. Entertain and inspire your audience. Be creative and avoid copying your competitors. 
  2. Keep your videos short. Take into account that each social media platform has different video requirements. Knowing the best practices for each of the platforms that you use is key.
  3. Grab people’s attention. Nowadays, we have access to a lot of content. If your video doesn’t catch your customer attention in the first 3 seconds, they will keep scrolling down to find something else they like. 
  4. Use good lightning and avoid filming in an echoey room.
  5. Add captions so that people can follow along.
  6. Upload a video file directly rather than a link.
  7. Optimise your video for mobile users. Many people are now using their mobile phone to check their social media accounts. Thus, make sure your videos can be also viewed with a mobile phone. 

After reading this blog, you may have a better understanding of the types of videos you can use in your social media profiles. Should you have any doubts, don’t hesitate to get in touch.

Thank you for reading,

Maria & Marta.


This blog was published on 2 October 2020, but for understandability and update purposes, this was updated on 21 July 2022.