Check which Amazon Product Video Types are worth the investment

Welcome to our blog where we will be discussing the value of investing in various Amazon product video types. With the rise of e-commerce and the increasing importance of product videos in online shopping, it is essential for businesses to understand the different types of videos available and the potential benefits they can provide. From product demos to customer testimonials, we will delve into the different Amazon product video types and their impact on sales and customer engagement.

Additionally, we will also provide tips and best practices for creating effective product videos that can help boost your online sales and brand awareness. Thank you for joining us on this journey to discover the true worth of investing in Amazon product videos.

Product Video Production
Product Video Production

The impact of an Amazon Product Video

With more than 60,000 brands, video is ideal for optimising listings and increasing brand loyalty. Amazon Product Videos enable potential customers to obtain images, emotional cues and valuable information. Thereby allowing them to quickly access a large amount of information.

Research shows that 96% of customers find videos helpful during their decision-making process. Therefore, marketers should consider investing in product video production. To be effective, the Amazon Product Video should explain the problem the product solves, its features and advantages or display the product in real life.

Besides, the content should include a more detailed description of what the product can do and how it works than the Amazon token. Another good practice is to compare the product to the competitors’ one. A comparison video can also help prove extra functionalities and benefits of the product, giving buyers a reason to choose your product over the competitor’s one.

In addition, it is important to note that Amazon Product Videos can help reduce negative reviews by providing more accurate product descriptions. This reduces the likelihood of buyers buying products that do not meet their needs, ending up with more satisfied customers.

video format for your amazon product video

Amazon Product Video formats

The content and type of videos used vary by product and brand. Certain items such as clothing and shoes will benefit from lifestyle videos that show products from different angles. Technical items and household items should be more detailed to help viewers understand their attributes.

The goal is to showcase the physical interaction with the product as much as possible so that customers can experience it before buying. The most popular video types for marketers include:

1. Product highlight videos

The focus of this minimal format of a product video is to fully display the product in a concise format, which can include the use of traditional 360° article overviews on a flat background. More complex elements, such as close-ups and snapshots, can also be used.

2. Lifestyle videos

Amazon Product Videos can go beyond the traditional advantages and features of the product. Lifestyle videos focus on how the product affects people’s lives. This format usually takes an inspiring approach and is also effective for interacting with the audience and selling other products (as part of a general lifestyle).

3. Introductory videos

This type of video showcases products to customers to help them understand the objects and their roles. This format is popular in categories such as toys and beauty.

4. Explainer video

These videos highlight the advantages of the product and the problems it solves. They are usually used for products that need an explanation.

Should I hire a product videographer?

When it comes to creating videos for your Amazon product listings, there is one question many businesses may ask. Should, or shouldn’t they hire a professional videographer? The short answer is, it depends on your goals and budget.

Hiring a professional videographer can be a significant investment, but it can also bring many benefits. A professional videographer will have the skills, equipment, and experience needed to showcase your product in the best light.

They can also help you come up with creative and engaging concepts for your videos that will help them stand out among the competition. Additionally, a professional videographer can help you optimize your videos for the web, ensuring they load quickly and look great on all devices.

On the other hand, creating your own product videos can be a more budget-friendly option. With the advancement of technology, it’s possible to make decent videos with smartphones or even low-cost cameras. However, it can be challenging to create professional-looking videos without the right equipment and skills.


We hope that you now have a better understanding why you need to invest in an Amazon Product Video and benefit from it. Thank you for taking the time to read this blog,



Contact Impress Video now

If you would like to do an Ecommerce Product Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!