8th July 2021
If you sell on Amazon, you will have noticed that no matter how niche a category is, there is no category without fierce competition today. A tool that can help you stand out from your competitors is video as it grabs people’s attention and encourages them to stop scrolling.
The impact of an Amazon Product Video
With more than 60,000 brands, video is ideal for optimising listings and increasing brand loyalty. Amazon Product Videos enable potential customers to obtain images, emotional cues and valuable information. Thereby allowing them to quickly access a large amount of information.
Research shows that 90% of customers find videos helpful during their decision-making process. Therefore, marketers should consider investing in product video production. To be effective, the Amazon Product Video should explain the problem the product solves, its features and advantages or display the product in real life.
Besides, the content should include a more detailed description of what the product can do and how it works than the Amazon token. Another good practice is to compare the product to the competitors’ one. A comparison video can also help prove extra functionalities and benefits of the product, giving buyers a reason to choose your product over the competitor’s one.
In addition, it is important to note that Amazon Product Videos can help reduce negative reviews by providing more accurate product descriptions. This reduces the likelihood of buyers buying products that do not meet their needs, ending up with more satisfied customers.
Amazon Product Video formats
The content and type of videos used vary by product and brand. Certain items such as clothing and shoes will benefit from lifestyle videos that show products from different angles. Technical items and household items should be more detailed to help viewers understand their attributes.
The goal is to showcase the physical interaction with the product as much as possible so that customers can experience it before buying. The most popular video types for marketers include:
1. Product highlight videos
The focus of this minimal format of a product video is to fully display the product in a concise format, which can include the use of traditional 360° article overviews on a flat background. More complex elements, such as close-ups and snapshots, can also be used.
2. Lifestyle videos
Amazon Product Videos can go beyond the traditional advantages and features of the product. Lifestyle videos focus on how the product affects people’s lives. This format usually takes an inspiring approach and is also effective for interacting with the audience and selling other products (as part of a general lifestyle).
3. Introductory videos
This type of video showcases products to customers to help them understand the objects and their roles. This format is popular in categories such as toys and beauty.
4. Explainer video
These videos highlight the advantages of the product and the problems it solves. They are usually used for products that need an explanation.
Should I hire a product videographer?
You can either create the videos yourself or hire a video production company specialised in Amazon product videos.
Your decision will depend on your budget and time constraints. Nonetheless, if you can afford it, we recommend hiring a video production agency as high-quality videos provide a higher return on investment. Despite your choice, get involved in the production process and ensure the video aligns with your brand voice and values.
After reading this blog you may already know whether to invest in an Amazon product video or not. Should you be interested in our Amazon product video services, do not hesitate to get in touch.
Thank you for reading,