These are the best B2B video ideas for your video marketing strategy
In the B2B landscape, video production can engage prospects, showcase a product and build business credibility. Furthermore, videos can simplify explanations of complex features, and share customer experiences while capturing viewers’ attention and driving conversion rates.
In this blog post, we will look at some of the top B2B video ideas for efficiently promoting your product or service, improving your marketing strategy, and connecting with your target audience on a deeper level.
Why You Need a B2B Video
The main reason why you need these B2B video ideas is that due to the rapid growth of technology, business-to-business (B2B) companies can promote their products and services more and more. So, if we take this and add it to the fact that video marketing has become one of the most powerful tools for most of these companies, B2B video is the right approach.
B2B companies can use several types of videos (Product videos, animated videos, how-to videos or customer reviews), but the ones they choose depend on their objectives. Some common objectives are:
- Boost brand awareness.
- Build brand trust and loyalty.
- Increase conversions and raise profits.
If you are the owner of a B2B company and you are seeking any of these goals, keep reading as further along the blog we will show you which B2B video ideas are more suitable to achieve each objective.
1. Brand Awareness: 3 B2B video ideas
If your main objective is to raise brand awareness, consider investing in the production of any of these video types:
Brand Videos
Brand videos are used to showcase both the products and services to offer and the people behind its production. If they are eye-catching and well-produced, people will likely share them, which will help you reach larger audiences. Additionally, it’s a great way for people to engage and see a fun video about a brand while getting to know their products and features.
Video Interviews
Potential buyers usually have busy schedules and are not able to book a meeting to learn more about you. Interviewing the CEO or some of the employees about the company’s main activity, the price of the products and case studies is a good way to reach that audience. Also, it provides a personal touch and increases the chances of businesses contacting you after behind the people behind the brand.
Event Videos
Organising an event requires a lot of time and budget. Filming an event video is a great way to extend the event and to reach those unable to attend it. These videos usually include shots of the location and the activities as well as interviews with organisers and attendees. Hence, making the video entertaining while providing insights of the people who attended.
2. Brand Trust and Loyalty: 5 video types
If you want to build brand trust and loyalty, then you should consider investing in these video ideas:
Videos with the team
Customers don’t want to know only about your product and service, but also about the people behind its production. This is because they like to buy from real humans, not just from a new name.
Therefore, in these types of corporate videos, they let other people know a little bit more about the team, and that will help them build the brand trust they need, fostering diversity and inclusion.
Client Testimonial Videos
Businesses usually seek social proof before making a purchase. Filming some clients talking about their positive experiences will help other businesses trust your company and encourage them to take action. Also, it provides faces rather than just Google reviews, seeking authenticity and credibility.
Influencer Marketing Videos
Another option you have to build loyalty and brand trust is to collaborate with an influencer or brand ambassador to promote your product or service. With social media being on top, people usually trust these people’s opinions. Thus, if they talk positively about your company, many of their followers may immediately trust you too.
User-generated content (USG)
As mentioned before, businesses seek social proof before making a purchase. Sharing content created by other users highlighting the features and benefits of your products is key to helping them build brand trust. Moreover, user-generated content is increasing in popularity and being able to reach more viewers with the increase in social media platform consumption.
CEO’s tips
Some potential buyers want to learn more about the CEO, his/her values and beliefs before making a purchase. Having video content about her/him giving some tips or explaining how the product works, proves that the CEO cares about solving the client’s problems.
3. Boost sales: 4 B2B video ideas
Finally, if your main objective is to boost sales, these are the types of videos that best suit you.
Product Videos
These videos highlight the main features and benefits of the products or services. They are a great opportunity to show potential customers how you can solve their problems.
If it’s well-produced and impactful, they may end up purchasing the product or hiring the service. Moreover, if you follow the current trends in product videos, you will make the most out of it.
Explainer Videos
These videos often teach viewers about the products or services. Explainer videos allow customers to find out how to use them and to figure out if they solve their problems. So, it is a great way to educate viewers about how to use your products or services, while providing useful tips.
Animated Videos
These types of videos are mostly used to explain complex ideas, products or services. It helps customers better understand the key aspects of them, and customers love them, here is why.
Q&A (Question & Answer)
Producing and uploading a Q&A to your social media or website answering the most frequently asked questions may help potential customers in their purchasing process. It may help them solve any doubt and make a decision.
To sum up, using the appropriate video content may greatly improve your B2B marketing efforts and revolutionise how you interact with prospects and clients. From event videos and animated videos to user-generated content and promotional videos, each video type has a specific purpose in your marketing plan. By implementing these video ideas into your advertising toolset, you’ll be well-positioned to increase brand visibility, develop trust, and ultimately drive business growth.
Thank you for taking the time to read it,
Maria & Sara.
Contact Impress Video now
If you would like to do a Promotional Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
This blog was published on 12 December 2020, but for understandability and update purposes, this was updated on August 2024.
