B2B video ideas for your product or service

12th December 2020

The rapid growth of technology has changed the way B2B companies promote their products and services. In fact, video marketing has become the most powerful tool for most of them. 

B2B companies can use several types of videos (Product videos, animated videos, how-to videos, customer reviews, etc.), but the ones they choose depend on their objectives. Some common objectives are:

  1. Boost brand awareness
  2. Build brand trust and loyalty
  3. Increase conversions and raise profits

If you are the owner of a B2B company and you are seeking any of these goals, keep reading as further along the blog we will show you which B2B video ideas are more suitable to achieve each objective.

3 B2B video ideas to boost brand awareness

If your main objective is to raise brand awareness, consider investing in the production of any of these video types:

  1. BRAND VIDEOS. Brand videos are used to showcase both the products and services on offer and the people behind its production. If they are eye-catching and well-produced, people will likely share them, which will help you reach larger audiences. 

  1. VIDEO INTERVIEWS. Potential buyers usually have busy schedules and are not able to book a meeting to know more about you. Interviewing the CEO or some of the employees about the company’s main activity, the price of the products and case studies is a good way to reach that audience.

  1. EVENT VIDEOS. Organising an event requires a lot of time and budget. Filming an event video is a great way to extend the event and to reach those unable to attend it. These videos usually include shots of the location and of the activities as well as interviews to organisers and attendees.

5 video types to build brand trust and loyalty

If you want to build brand trust and loyalty, then you should consider investing in these video ideas:

  1. VIDEOS SHOWCASING THE TEAM. Customers don’t want to know only about your product and service, but also about the people behind its production. This is because they like to buy from real humans, not just from a new name. Knowing a little bit more about the team will help them build brand trust.

  1. CLIENT TESTIMONIAL VIDEOS. Businesses usually seek for social proof before making a purchase. Filming some clients talking about their positive experience will help other businesses trust your company and encourage them to take action.

  1. INFLUENCER MARKETING VIDEOS. Another option you have to build loyalty and brand trust is to hire an influencer or brand ambassador to promote your product or service. People usually trust these people’s opinions. Thus, if they talk positively about your company, many of their followers may immediately trust you too.

  1. USER-GENERATED CONTENT. As mentioned before, businesses seek for social proof before making a purchase. Sharing content created by other users highlighting the features and benefits of your products is key to help them build brand trust. 
  2. CEO’S TIPS. Some potential buyers want to learn more about the CEO, his/her values and beliefs before making a purchase. Having video content about her/him giving some tips or explaining how the product works, proves that the CEO cares about solving the clients problems.

4 B2B video ideas to boost sales

Finally, if your main objective is to boost sales, these are the type of videos that best suit you. 

  1. PRODUCT VIDEOS. These videos are designed to highlight the main features and benefits of the products or services. They are a great opportunity to show potential customers how you can solve their problems. If it’s well produced and impactful, they may end up purchasing the product or hiring the service.

  2. EXPLAINER VIDEOS. These videos are often used to teach viewers about the products or services. They give customers an opportunity to find out how to use them and to figure out if they actually solve their problems.

  3. ANIMATED VIDEOS. Animated videos are mostly used to explain complex ideas, products or services. It helps customers better understand the key aspects about them.

  4. Q&A. Producing and uploading a Q&A to your social media or website answering the most frequently asked questions may help potential customers in their purchasing process. It may help them solve any doubt and make a decision. 

After reading this blog you may have a better understanding of the type of B2B video you should use depending on your objectives. Should you have any questions, don’t hesitate to contact us. 

Thank you for reading,



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