20th August 2020
Video is one of the most effective marketing tools. It allows companies to communicate important messages in an easy and efficient way.
There are many types of videos. However, one of the most effective ones to grab the customers’ attention are animated videos. The animated clips may keep your target audience engaged and interested in what you are saying.
Here in this blog we will explain why you should have an animated video as part of your marketing strategy or in other words, what are the benefits of an animated video for your company.
Benefits of using Animated Video
An Animated Video helps your clients understand your product and or service
Animation explains the products’ characteristics and functions in a very easy-to-understand way. They present essential information in an attention-grabbing manner. This is due to the use of images, music and voiceovers within others.
You can bring any concept to life
Animated videos give you the ability to simplify messages. No matter the complexity of your product, animated videos help you tell your story in a very understandable way. In fact, you can even bring to life abstract concepts.
It boosts conversion rates
Animation videos do not just engage your audience but also inspire them to take action. In fact, statistics reveal that embedding an animation video on your website can boost conversions up to a 80%.
It helps you stand out from your competitors
Nowadays, most of the companies use live- action videos to market their products and or services. Thus, using a mix of live and animated videos may help you stand out from your competition as potential customers may be attracted by innovative, creative and futuristic content.
Animated Videos are cost-effective
Your company, especially if you are a start-up, may have a limited budget. Filming a live-action video can be expensive as you have to pay for the location, equipment, actors and other video production costs. By the contrary, to do an animated video you can choose an animation that suits your budget.
Animated Videos are easy to update
Animated videos can give you more flexibility than live-action videos as they are easier to update. You can always go back to your video and edit animations, text, language… However, if you use live-action videos, making changes may not be that easy. You can’t simply re-shoot scenes or update your message without taking into account big budgets.
It helps you rank higher
Google loves animated video content. Therefore, including video on your landing page will help you rank higher on Google. This may increase your website traffic and as a consequence boost conversions. Google’s algorithm also considers the amount of time visitors stay on your website.
Animated Video Production
As you have seen, using an animated video as a marketing tool has many benefits for your brand. However, it’s important to note that, unless marketed well, videos can fail to succeed. Ensure your video is bespoke and has a clear message as well as a marketing distribution plan. This will help you to stand out from the crowd and increase sales.
We hope you now have a better understanding of the benefits of animated videos for brands. Should you have any questions, don’t hesitate to contact us.
Thank you for reading,