16th June 2021
The coronavirus pandemic has had a huge impact on events. Restrictions on public gatherings and social distancing rules have forced event organisers to look into new ways of holding an event. An extremely popular alternative to live events is live streaming. Let’s dive into the benefits of live streaming an event to understand why it has become so well-liked.
Benefits of live streaming an event.
A live stream allows event organisers to
Reach larger audiences.
Live events have geographical and physical limitations. Only a limited amount of people (usually from nearby areas) can attend the event. On the contrary, content in a live-streamed event is available to a worldwide audience. The lack of geographical restrictions in a live stream also allows event organisers to bring foreign speakers to the event at no additional cost.
Live streaming allows attendees to ask questions or leave comments on the chat while the event is taking place. Therefore, boosting interactions.
Create a sense of urgency.
If a one-time-only event is organised, the event can be marketed as a rare and unique event, encouraging people to act quickly so they don’t miss the offer.
When a live event is hosted, organisers must pay for accommodation, travel expenses, equipment etc. The investment needed to live stream an event is much lower as organisers only need a camera, good internet connection and a streaming platform to be able to live stream the event.
Open new revenue opportunities.
The live stream can be directly used to generate revenue. Event organisers can either charge everyone that would like to watch the live stream of the event (pay-per-view model), give limited free access, and ask viewers to pay a fee for unrestricted viewing or create a monthly subscription. An alternative is sponsor ads (adverts are displayed along the live stream in exchange for money).
Find targeted niches.
Once the event is over, event organisers have access to some metrics that give them information about the audience (including their tastes). This information is key to improve future events.
Stand out from the crowd.
Many businesses have not started using live streaming technologies yet. Incorporating live streams into your marketing strategy could give you an advantage over your competitors.
In addition, the material can be repurposed.
The value of the footage does not disappear once the event is over. Once finished, all the content can be shared and repurposed. Event organisers can, for instance, upload it to YouTube to reach even larger audiences, create a highlight reel for the attendees or grab stills for future posts or promotional content within others.
Besides, live streaming provides viewers with authenticity and transparency.
On the one hand, the events are unedited. This allows for a more humanised, genuine experience. On the other hand, the willingness to answer comments (positive and negative) and questions in real-time demonstrates a commitment to transparency.
Let’s go live
Although we have just seen that in general there are many benefits to live stream an event, you should assess whether a live stream would be beneficial for your event. If you want your event to thrive on exclusivity, for example, we recommend you not to invest in live streaming. This event will benefit from being kept intimate instead.
However, if you think that live streaming will be beneficial for your brand, consider hiring a professional team for better results. The last thing you want that day is to have shaky footage or delays in the audio.
After reading this blog, you may have a better understanding of what are the benefits of live streaming an event. Should you have any doubt or should you be interested in our live streaming services, do not hesitate to get in touch.
Thank you for reading,