Live-streaming

<h1>The Benefits of Live Streaming Your Next Event</h1>
<p>Are there any real benefits in live streaming your events, such as concerts or corporate events? Or do the costs outweigh the advantages, or does it cause your attendance to drop?</p>
<p>First of all let&#8217;s clear up one of the most common concerns: the price. Because of the <span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.impressvideo.co.uk/vlog/top-5-platforms-to-live-stream-your-event/">success of platforms</a></span> such as Periscope and Facebook Live, live video streaming has taken zero-cost broadcasting into the mainstream. So now there are more offerings in the live events sector.</p>
<p>Now that we know this, we can safely state that live video is a worthwhile investment for a wide range of activities, including small concerts and corporate events with a worldwide audience.</p>
<p>During the coronavirus pandemic, the organisation of events ceased due to all the public gatherings and social distancing restrictions. This is when live streaming came as a new way of holding an event. Now, although the restrictions have ended, most companies continue broadcasting events. Video is really good for<span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.impressvideo.co.uk/vlog/promote-events-with-video/"> promoting your events</a></span> and other type of exhibitions.</p>
<p>So yes, we have finished talking and will now dive into the benefits of live streaming events to understand why it has become so well-liked.<span class="Apple-converted-space"> </span></p>
<h2>9. Find targeted niches</h2>
<p>Once the event is over, event organisers have access to some metrics that give them information about the audience (including their tastes). This information is key to improve future events.</p>
<h2>8. Create a sense of urgency</h2>
<p>If a one-time-only event is organised, the event can be marketed as a rare and unique event, encouraging people to act quickly so they don’t miss the offer.</p>
<h2>7. It provides viewers with authenticity and transparency</h2>
<p>On the one hand, the events are unedited. This allows for a more humanised, genuine experience. On the other hand, the willingness to answer comments (positive and negative) and questions in real-time demonstrates a commitment to transparency.</p>
<h2>6. Boost interactions</h2>
<p>Live streaming allows attendees to ask questions or leave comments on the chat while the event is taking place. Therefore, boosting interactions.</p>
<h2>5. Stand out from the crowd</h2>
<p>Many businesses have not started using live streaming technologies yet. Incorporating live streams into your marketing strategy could give you an advantage over your competitors.</p>
<h2>4. Ability to repurpose the material</h2>
<p>The value of the footage does not disappear once the event is over. Once finished, all the content can be shared and repurposed. Event organisers can, for instance, upload it in YouTube to reach even larger audiences, create a highlight reel for the attendees or <span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.instagram.com/p/CQ0sIypJS9M/?utm_medium=copy_link" target="_blank" rel="noopener">grab stills for future posts</a></span> or promotional content within others.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-8013 size-full" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2021/06/Photo3.jpg" alt="" width="730" height="423" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Photo3.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Photo3-300x174.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<h2>3. Reach larger audiences</h2>
<p>Live events have geographical and physical limitations. Only a limited amount of people (usually from nearby areas) can attend the event. On the contrary, content in a live-streamed event is available to a worldwide audience. The lack of geographical restrictions in a live stream also allows event organisers to bring foreign speakers to the event at no additional cost.<span class="Apple-converted-space"> </span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-8011 size-full" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2021/06/Photo1-1.jpg" alt="" width="730" height="423" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Photo1-1.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Photo1-1-300x174.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<h2>2. Reduce cost.</h2>
<p>When a live event is hosted, organisers must pay for accommodation, travel expenses, equipment etc. The investment needed to live stream an event is much lower as organisers only need a camera, good internet connection and a streaming platform to be able to live stream the event.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-8012 size-full" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2021/06/Photo2-1.jpg" alt="" width="730" height="423" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Photo2-1.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Photo2-1-300x174.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<h2>1. Open new revenue opportunities</h2>
<p>The live stream can be directly used to generate revenue. Event organisers can either charge everyone that would like to watch the live stream of the event (pay-per-view model), give limited free access, and ask viewers to pay a fee for unrestricted viewing or create a monthly subscription. An alternative is sponsor ads (adverts are displayed along the live stream in exchange for money).<span class="Apple-converted-space"> </span></p>
<p>&nbsp;</p>
<h2></h2>
<p>Although we have just seen that in general there are many benefits to live stream an event, you should assess whether a live stream would be beneficial for your event. If you want your event to thrive on exclusivity, for example, we recommend you not to invest in live streaming. This event will benefit from being kept intimate instead.<span class="Apple-converted-space"> </span></p>
<p>However, if you think that live streaming will be beneficial for your brand, consider hiring a professional team for better results. The last thing you want that day is to have shaky footage or delays in the audio.<span class="Apple-converted-space"> </span></p>
<p>&nbsp;</p>
<p>After reading this blog, you may have a better understanding of what are the benefits of live streaming an event. Thank you taking the time to read it,</p>
<p>Maria &amp; Marta.</p>
<p>&nbsp;</p>
<h2 class="p1"><b>Contact Impress Video now<span class="Apple-converted-space"> </span></b></h2>
<p class="p3">If you would like to do a Live-streaming Video, with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don&#8217;t hesitate to contact us<span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.impressvideo.co.uk/contact/"><span class="s1"> here</span></a>!</span></p>


9 major benefits of Live Streaming an event

<h1>The top 7 live-streaming platforms for your events</h1>
<p>You all may have noticed that there has been an increase in the number of live streams carried out by businesses.</p>
<p>It&#8217;s hardly surprising, given that during the coronavirus pandemic, live broadcasting was the only method for many businesses to boost their client base.</p>
<p>The growing <strong><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.impressvideo.co.uk/vlog/live-streaming-benefits/">relevance of live broadcasts</a></span></strong> has resulted in an increase in the number of live-streaming platforms accessible. Choosing a decent platform is critical to the success of your event, so here&#8217;s a list of the top seven.</p>
<h3>7. Dacast</h3>
<p><strong><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.dacast.com" target="_blank" rel="noopener">Dacast</a></span></strong> is a live-streaming and video-hosting platform too. As opposed to other platforms, Dacast allows its users to customise their live stream to align them with their brand image. But its main advantage is that it offers support 24 hours per day, 7 days a week.</p>
<p>A professional is always there to solve any technical problems or any other query. There is also a video hosting pay-for-view feature, which is good for anyone working in the event industry.</p>
<h3>6. Facebook Live</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-10025" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2021/08/My-project-1-29.jpg" alt="live-streaming platforms - facebook" width="730" height="423" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/08/My-project-1-29.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/08/My-project-1-29-300x174.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<p>The <strong><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.facebook.com/formedia/tools/facebook-live" target="_blank" rel="noopener">Facebook Live</a></span></strong> feature, which enables people to broadcast live, was released in 2016. It is commonly used by businesses and organisations that are new or starting in the world of live streaming and that want to connect with existing audiences.</p>
<p>As for its benefits, audiences can interact by adding reactions and comments to the chat and the video is automatically saved once it is finished. The platform also offers scheduling features, analytics and monetisation options. Plus, it notifies all followers or anyone visiting your site that you are live.</p>
<p>However, since it is a free platform, Facebook poses many challenges on video ownership, time limits and monetisation too.</p>
<h3>5. Instagram Live</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-7792 size-full" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2021/06/Instagram.jpg" alt="" width="730" height="423" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Instagram.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Instagram-300x174.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<p><strong><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://help.instagram.com/699289326902954" target="_blank" rel="noopener">Instagram</a></span></strong> lets users watch live streams through stories. The platform is free and easy to use. It allows you to save the stream once it is finished and notifies followers when you go live too. Plus, it has a live chat and an “add a guest” function that makes it unique.</p>
<p>As for the drawbacks, Instagram Live has minimal professional features and no monetisation options.</p>
<h3>4. LinkedIn Live</h3>
<p><strong><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://business.linkedin.com/marketing-solutions/linkedin-live" target="_blank" rel="noopener">LinkedIn Live</a></span></strong> is mainly used by professionals that want to promote events, recruit employees, or establish themselves as thought leaders in their markets. The platform has a live chat and allows the organisers of the live stream to save the recording and access analytics data. The downside? Users have to ask for access and there are no monetisation options.</p>
<h3>3. Vimeo Live</h3>
<p><strong><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://vimeo.com/features/livestreaming" target="_blank" rel="noopener">Vimeo</a></span></strong> is a platform that offers both, streaming and video hosting services. It came out in 2017 and it was specifically created for the business world. Years later it is considered one of the largest ad-free open video platforms.</p>
<p>It isn’t free and does not generate as much traffic as the other sites neither, but it does a great job specialising its software for corporate events.</p>
<p>In addition, this platform offers a pay-per-view option, meaning that organisers can charge viewers for watching the stream. It also allows them to sell the content at the end of the event.</p>
<h3>2. YouTube</h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-9423 size-full" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2022/05/Webp.net-resizeimage-15-1.jpg" alt="livestreaming platforms - youtube" width="730" height="423" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2022/05/Webp.net-resizeimage-15-1.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2022/05/Webp.net-resizeimage-15-1-300x174.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<p><strong><span style="color: #3366ff;"><a style="color: #3366ff;" href="https://www.youtube.com/channel/UC4R8DWoMoI7CAwX8_LjQHig">Youtube</a></span></strong> was one of the <b>first providers </b>offering live streaming video services. Live streaming on YouTube is easy, but channels have to be verified in order to do so, which usually takes around 24 hours.</p>
<p>The platform has wide access to viewers and a chat function that allows organisers to engage with the viewers. Besides, it lets you monetise your videos. To earn money you need to become a YouTube partner and sign up to an AdSense account though and there are some eligibility criteria you need to meet to become a YouTube Partner. For instance, your YouTube channel needs to reach 4,000 watch hours within 12 months and have 1000 subscribers.</p>
<p>The downside to YouTube Live is its size. There are so many creators on the platform that making your live videos stand out could be a challenge.</p>
<h3>1. Twitch</h3>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-10024" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2021/08/My-project-1-27.jpg" alt="" width="730" height="423" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/08/My-project-1-27.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/08/My-project-1-27-300x174.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<p>The Amazon owned prominent platform offers the live streaming service as well as on-demand videos. This allows viewers to watch whatever they want right from their console or PC. It gives you access to the most powerful platforms for the quickest live streaming.</p>
<p>&nbsp;</p>
<h2>What platform is the best for my live stream?</h2>
<p>As it can be seen, there are several excellent live streaming options accessible nowadays. Choose the one that your target audience uses the most. However, if you are in doubt, try multi-streaming in as many platforms at the same time as possible.</p>
<p>This is critical for avoiding wasting your efforts since you can guarantee that in one way or another, the video will reach the people you aim.</p>
<p>&nbsp;</p>
<p>After reading this blog you may have a better understanding of which are the top live streaming platforms. Thank you for reading this blog,</p>
<p>Melvin.</p>
<p>&nbsp;</p>
<h2 class="p1"><b>Contact Impress Video now<span class="Apple-converted-space"> </span></b></h2>
<p class="p1">Do you want to livestream your event or anything else? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us <span style="color: #3366ff;"><strong><a style="color: #3366ff;" href="https://www.impressvideo.co.uk/contact/"><span class="s1">here</span></a></strong></span>!</p>


Top live streaming platforms for an online event

Choose one of these live-streaming platforms for your event

<p><span style="font-weight: 400;">This blog will walk you through the process of learning how to live stream events from scratch.</span></p>
<p><span style="font-weight: 400;">So, if you&#8217;re planning a special event, and you don&#8217;t know what you will need, this will walk you through everything. From a list of the necessary equipment to the actions you&#8217;ll need to take.  </span></p>
<p><span style="font-weight: 400;">This way, your streaming will now have a large production value and you will get the <a href="https://www.impressvideo.co.uk/vlog/benefits-of-live-streaming-an-event/">benefits of live-streaming</a>. </span></p>
<h3><b>What is live streaming?</b></h3>
<p><span style="font-weight: 400;">We must first comprehend that live streaming refers to the streaming of content in real-time via the Internet. </span></p>
<p><span style="font-weight: 400;">Both broadcasters and attendees can engage through chatting and sending emotes and emojis through the online chat rooms.</span></p>
<p><span style="font-weight: 400;">However, its increased popularity is no coincidence, since the live-streaming industry has benefited from the current Covid-19 scenario in recent years.</span></p>
<p><span style="font-weight: 400;">This is owing to the necessity for businesses and public figures to broadcast information remotely, as face-to-face events have been difficult to organise for a long time.</span></p>
<h3><b>Necessary equipment</b></h3>
<p><span style="font-weight: 400;">You will need certain equipment to continue with the live broadcast. This equipment consists of the following parts:</span></p>
<h4><span style="text-decoration: underline;"><span style="font-weight: 400;">Camera</span></span><span style="font-weight: 400;"><span style="text-decoration: underline;">:</span> </span></h4>
<p><span style="font-weight: 400;">While the cameras installed on MacBooks and PCs are enough for these types of events, they fall short of the quality provided by cameras regarding the depth, exposure, and focal length among other factors.</span></p>
<p><span style="font-weight: 400;">If your present camera has an HDMI or USB connector, you can always use it as a webcam.</span></p>
<p><span style="font-weight: 400;">If this isn&#8217;t enough for you and you want to take things a step further, we recommend investing in a <a href="https://www.borrowlenses.com/blog/best-camera-for-streaming/">higher-end camera</a>.</span></p>
<p>Avoid shaky footage by using tripods.<span class="Apple-converted-space"> </span></p>
<h4><span style="text-decoration: underline;"><span style="font-weight: 400;">Lighting</span></span></h4>
<p><span style="font-weight: 400;">Even if you have the finest camera in the world, if you don&#8217;t have excellent lighting, you&#8217;re screwed.</span></p>
<p><span style="font-weight: 400;">Unless you have a noisy background, to be sure you are doing it properly, you should not position the camera too near to your head, giving the frame some space around you.</span></p>
<p><span style="font-weight: 400;">In the absence of natural light, you must have at least one bright source of light next to your face, set slightly above your head.</span></p>
<h4><span style="text-decoration: underline;"><span style="font-weight: 400;">Microphone</span></span><span style="font-weight: 400;"><span style="text-decoration: underline;">:</span> </span></h4>
<p><span style="font-weight: 400;">We also suggest using a wireless mic so that you can walk around freely while maintaining a flawless audio connection and quality.</span></p>
<h4><span style="text-decoration: underline;"><span style="font-weight: 400;">Video encoder</span></span></h4>
<p><span style="font-weight: 400;">Owing to this tool, you can transform the video into a digital format. These encoders can be for instance software applications. Please watch this video for additional information about encoders.</span></p>
<p><iframe loading="lazy" title="Encoder Live Streaming: Basics on How to Set Up &amp; Use an Encoder" width="750" height="422" src="https://www.youtube.com/embed/DgeZxkHwSTo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h4><span style="text-decoration: underline;"><span style="font-weight: 400;">A platform for live streaming:</span> </span></h4>
<p><span style="font-weight: 400;">Choosing a decent platform is critical to ensure the success of your event, thus we detailed which platforms to use and how to do so in our <a href="https://www.impressvideo.co.uk/vlog/top-5-platforms-to-live-stream-your-event/">previous blog.</a></span></p>
<p><b>Other factors to consider</b></p>
<p><span style="font-weight: 400;">Have a </span><span style="font-weight: 400;">stable and dependable internet connection</span><span style="font-weight: 400;"> to guarantee that the live broadcast is not interrupted. As a result, we propose a wired internet connection.</span></p>
<p><span style="font-weight: 400;">It is best to </span><span style="font-weight: 400;">have all of your devices plugged in</span><span style="font-weight: 400;"> even if your gadgets are completely charged. If you want to broadcast outside, make sure you have a generator in case your battery runs out.</span></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">We would like to believe that this information has helped you better understand how to live stream events. Is there anything we&#8217;ve forgotten to mention? Please share your thoughts in the comments section below!</span></p>
<p><span style="font-weight: 400;">Thanks for reading,</span></p>
<p><span style="font-weight: 400;">Marta</span></p>


What do you need to livestream events

<p>Having thousands of viewers in a live stream is everyone’s dream. But it is not an easy task, especially now that competition is high in every industry. In order to increase your viewership, you need a strategy.<span class="Apple-converted-space"> </span><a href="https://www.impressvideo.co.uk/about-us/" target="_blank" rel="noopener">Our team</a>, which has been live streaming conferences and events for many years, has decided to put all the strategies that have worked for them together and write a blog to inform all our readers. Let’s take a look at the strategies they have included in the list.<span class="Apple-converted-space"> </span></p>
<h2>Strategies to get more views on your live stream</h2>
<h3>Schedule Your Live Stream Early<span class="Apple-converted-space"> </span></h3>
<p>Schedule your live stream 4 &#8211; 7 days ahead of time. Potential viewers will then be able to organise their schedules to attend the live stream. If you do not promote it in advance, you will missing out a lot of opportunities. Many people may not even know you went live.<span class="Apple-converted-space"> </span></p>
<p>Besides, when you schedule a live stream, a link is generated. The link can then be marketed across all your social media platforms, reaching even larger audiences.<span class="Apple-converted-space"> </span></p>
<h3><a href="https://www.impressvideo.co.uk/vlog/top-5-platforms-to-live-stream-your-event/" target="_blank" rel="noopener">Live Stream To Multiple Platforms</a></h3>
<p>Use softwares to stream across multiple platforms at the same time. This allows you to have a wider reach and saves you a lot of time, especially if your target audience is distributed across multiple platforms. An example of a software that allows you to do so is Restream.<span class="Apple-converted-space"> </span></p>
<p>With these softwares you can even interact with people across different platforms at the same time. Plus, you gain credibility and start looking more professional.<span class="Apple-converted-space"> </span></p>
<h3>Tell Your Audiences To Set A Reminder</h3>
<p>Promote your live stream on social media and encourage them to set a reminder. <span class="Apple-converted-space"> </span>YouTube already has a &#8220;set a reminder” button for scheduled live streams. It then sends an alert once you go live. This is as an effective way to make sure audiences do not forget that there’s a live stream.</p>
<p>Promoting your live streaming and asking to set reminder, funnels people in during the day.<span class="Apple-converted-space"> </span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-8355 size-full" src="https://www.impressvideo.co.uk/cms/wp-content/uploads/2021/11/Webp.net-resizeimage-51.jpg" alt="" width="730" height="472" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/11/Webp.net-resizeimage-51.jpg 730w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/11/Webp.net-resizeimage-51-300x194.jpg 300w" sizes="(max-width: 730px) 100vw, 730px" /></p>
<h3>Apply <a href="https://backlinko.com/how-to-rank-youtube-videos" target="_blank" rel="noopener">SEO Tactics</a></h3>
<p>Make sure you do a keyword research before scheduling the live stream so that you can add the targeted keyword to the title, description and tags of the stream.<span class="Apple-converted-space"> </span></p>
<h3>Market To Your Guest’s Audience</h3>
<p>Does your live stream have guests? If so, ask them to market your scheduled link on their social media platforms too. This will help you reach new audiences.<span class="Apple-converted-space"> </span></p>
<h3>Keep The Replay Viewer In Mind</h3>
<p>It is very important to think about the replay viewers experience whilst watching your live stream. The best tip to keep in mind is, stop wasting time whilst live streaming, especially at the beginning of the stream. Make sure you do not have delays.<span class="Apple-converted-space"> </span></p>
<h3>Go straight to the point</h3>
<p>Go straight to the point. Otherwise, people will start getting bored. Also, leave any Q&amp;A to the end to prevent alienating the replay viewer. Apply timestamps and chapters to the replay video to easily access different sections too.</p>
<h3>Create Exclusive Content</h3>
<p>Make sure the content you share on the live stream is engaging and unique. If it is something previously shared in another platforms, viewers will probably quit.<span class="Apple-converted-space"> </span></p>
<p>&nbsp;</p>
<p>After reading this blog you may have a better understanding of how to get more views on your live stream. Should you have any question, do not hesitate to contact us.</p>
<p>Thank you for reading,</p>
<p>Melvin.</p>


How to get more views on your Live Stream

<p>Live streaming has been picking up in popularity since the coronavirus outbreak. During a long period of time, shops were closed and people were encouraged to stay at home. Businesses had, therefore, to find alternative ways to communicate with their stakeholders. One of them being live streaming. Like any other marketing medium, live streaming comes with its challenges. But once overcome, it has many benefits. Here in this blog, we will list them all to help you decide whether live streaming is also suitable for your brand.</p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-7774" src="https://www.impressvideo.co.uk/wp-content/uploads/2021/06/Benefits-of-live-streaming-1024x1024.png" alt="7 live stream benefits" width="700" height="700" srcset="https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Benefits-of-live-streaming-1024x1024.png 1024w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Benefits-of-live-streaming-300x300.png 300w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Benefits-of-live-streaming-150x150.png 150w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Benefits-of-live-streaming-768x768.png 768w, https://staging.impressvideo.co.uk/wp-content/uploads/2021/06/Benefits-of-live-streaming.png 1500w" sizes="(max-width: 700px) 100vw, 700px" /></p>
<h2>Benefits of live streaming</h2>
<h3>1. It is not overcrowded yet</h3>
<p>Organisations are still discovering the potential of live streams. Despite their increasing popularity, many businesses have not incorporated them into their marketing strategies yet. Therefore, investing in live streaming services could be key at the moment to outperform your competitors.</p>
<h3>2. You can reach larger audiences</h3>
<p>Unlike physical events, where the number of attendees is limited to the venue’s dimension, live streams allow you to invite as many people as you would like to attend your event. Besides, despite being interested, some people may not be able to attend a physical event due to work commitments or travelling expenses. Live streaming your event can make your content accessible to these people.</p>
<h3>3. You can figure out which group of people are really interested in your product or service</h3>
<p>A live stream can run for hours. A person taking his/her time to stick through till the end of the live stream shows commitment to your product and service. Therefore, live streaming can be seen as a way to filter out irrelevant followers. It will then be easier to convert audiences into leads.</p>
<h3>4. Richer content</h3>
<p>People expect more than a nice logo or a few articles from your brand. Sharing rich and informative content through a live stream is, for example, a great way to increase brand trust. Improving your relationship with your clients and increasing their reliability on your brand is now key to turning them into leads.</p>
<h3>5. Cost- efficient</h3>
<p>You do not need fancy equipment to get started with live streaming. All you need is a smartphone and a platform to stream the event. There exist many free <a href="https://www.impressvideo.co.uk/vlog/top-5-platforms-to-live-stream-your-event/" target="_blank" rel="noopener">live streaming platforms</a>. Some examples are <a href="https://www.facebook.com/business/help/626637251511853" target="_blank" rel="noopener">Facebook Live</a>, <a href="https://help.instagram.com/272122157758915/?helpref=hc_fnav" target="_blank" rel="noopener">Instagram</a> or <a href="https://support.google.com/youtube/answer/2474026?hl=en&amp;co=GENIE.Platform%3DAndroid" target="_blank" rel="noopener">YouTube Live</a>. If any of these suits your brand, you do not even have to pay for the stream. This makes live streaming one of the most cost-effective marketing tools.</p>
<h3>6. Best way to get feedback</h3>
<p>Live-streaming is making it easier for your audiences to communicate and discuss opinions with you. This is beneficial for your company as the instant and honest feedback you receive can help you make fast and effective changes to your products and services to keep driving results and stay ahead of the competition.</p>
<h3>7. Ability to monetise</h3>
<p>If you have valuable content to share with your audiences, you can monetise your live stream. You can either use a monthly subscription or a pay-per-view approach. If the content and audience are of their interest, related businesses may even sponsor your live stream. Obtaining a high ROI from your live stream will depend on the quality, value and professionalism of your content. Thus, careful planning and execution are essential to help you with this. If it is within your budget, it would be greatly beneficial to work with a <a href="https://www.impressvideo.co.uk/video-services/live-streaming-video-services/" target="_blank" rel="noopener">professional video marketing agency</a>.</p>
<h3>8. Ability to repurpose</h3>
<p>Once finished, your live stream can be repurposed in many ways. Indeed you can…</p>
<ul>
<li>Pick out some quotes and create graphics</li>
<li>Create shorter clips highlighting the key moments of the live stream to generate buzz</li>
<li>Write a blog post</li>
<li>Create email series around the topic of the live stream</li>
<li>Create short ads for your social media accounts</li>
</ul>
<h3>9. Ability to track the success of your live stream</h3>
<p>Most professional streaming platforms are equipped with tracking tools to help you evaluate the success of your live-streamed event in terms or viewership and audience behaviour. This date is key to narrowing down your target audience.</p>
<h2>Is it worth to hire professional live streaming services?</h2>
<p>If any of your team members are familiar with streaming technologies… then yes. Hiring a team of professional videographers is definitely worth the investment.</p>
<p>Setting up a live stream requires experience and a set of technical skills. If you do not have them, live streaming the event will probably cost you more time and money than if you had hired professional live streaming services.</p>
<p>Here at Impress we have the skills and equipment needed to do so. So do not hesitate to <a href="https://www.impressvideo.co.uk/contact/">get in touch</a> if you need help for your next live stream.</p>
<p>Thank you for reading,<span class="Apple-converted-space"> </span></p>
<p>Melvin.<span class="Apple-converted-space"> </span></p>
