Cinematic Interviews, what is it, and how can it improve your corporate video?
Normal and cinematic interviews are two very different things. On the one hand, we are all familiar with the concept of an interview. It is the recording of individuals speaking openly about an event that has occurred, and answering questions set by the interviewer.
On the other hand, cinematic interviews give the viewer a feeling of realism. But, what are cinematic interviews? Simply put, cinematic interviews are interviews that are filmed and edited in a way that creates a cinematic or movie-like experience for the viewer. This type of interview is shot with multiple camera angles and is typically filmed in a visually appealing location with good lighting and sound quality.
Cinematic interviews can add a level of depth and emotion to your corporate video that traditional interviews may lack. By using creative camera angles, dramatic lighting, and a more cinematic approach to editing, you can create a visually stunning interview that captures the attention of your audience and helps to tell a compelling story.
But why give it this artistic touch? Well, in this blog we will go into the reasons why we at Impress Video recommend this type of interview, and which techniques we use to produce one.
Why should you make cinematic interviews?
Doing one adds a more emotional tone to the interview and also makes it more enjoyable to watch. This is not bad, is it?
Thanks to them, apart from raising production value and making a huge difference, we can see the more human side of the companies. By achieving this, the viewers engage more deeply with the values, which creates a bond with each other.
We recommend doing this interview type for all companies, especially those in a relatively invisible industry, like technology companies. Because it is more difficult for consumers to see the step-by-step of how they create their products.
When investing in this type of video, you are indirectly telling your viewers that the video’s content has importance to you, so they will value it higher. As a result, your company will be ranked higher and will have more chances of increasing visibility.
However, as we have mentioned before you will need more lighting, having better cameras or normal cameras but more specialised crew members, better lenses, colour grading… So it will probably increase the cost of producing these videos.
What do we do to achieve one?
Location for the corporate video
When planning a cinematic interview for your corporate video, it’s essential to consider the location carefully. The location should be visually appealing and reflect the tone and style of your brand. For example, if your brand is modern and sleek, consider filming in a minimalist, modern location with plenty of natural light. If your brand is more traditional or classic, consider filming in a historic building or location with rich, warm lighting.
Skilled photographer
To get the most professional results, you need to work with a skilled photographer. Why? Because s/he will help to set up the light, compose the shots and determine the camera angles.
So to really understand what it is all about, we are going to show you two examples indicating the difference between a normal and a cinematic interview.
The first example is the normal interview. As we can see, the background is busy and can cause us to lose concentration.
A cinematic interview, on the other hand, employs more complicated lighting, varied lenses and different angles to isolate the interviewee from the crowd or the background.
We can perfectly compare the videos as they both take place in a similar environment. But thanks to the high production, the background is perceived as more reflective. So in the end we have a more artistic and confident result that brings seriousness, professionalism and added value to the final result.
Sound quality of the video
Another important factor to consider when filming a cinematic interview is sound quality. Invest in quality microphones to ensure that the audio is crisp and clear, and consider using background music to create a more emotional and engaging experience for your viewers.
Editing the cinematic corporate video
When it comes to editing a cinematic interview, it’s essential to pay attention to the details. Use creative transitions, such as dissolves or crossfades, to smoothly transition between shots, and incorporate b-roll footage to add visual interest and help tell your story. When editing the interview itself, consider using cutaway shots or close-ups to emphasise key points or emotional moments.
In conclusion, investing in cinematic interviews is a wise decision for companies. Even more if you are seeking to connect with their audience on a deeper level and showcase their processes. This type of video not only raises the production value but also creates a bond between the company and its viewers. But is it worth it for you? Or is it enough for you to create normal interviews? You will need to go through all of these questions before deciding what to do.
If you finally decide to invest in a cinematic interview, we recommend managing the cost increase. So always ensure to plan everything and create a storyboard for your video. This way, you will be able to take advantage of your crew and material, as well as shoot more efficiently. If you have any questions, do not hesitate to contact us.
Thank you for reading,
Marta.
Contact Impress Video now
If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. Contact us now, and we will help you bringing your vision to life. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
