Corporate Video Tips and Tricks: The Ultimate Guide to Corporate Video Success
Having a video strategy as part of your overall marketing strategy increases engagement and shares the potential of your posts dramatically. Whether it is a promo video, an animated video or a corporate one, you’ll see that both the engagement and the return on investment obtained from a video is much higher than the one obtained from an image or text.
We acknowledge that most of you do not have experience in video production and corporate video production is a must for business marketing. In order to facilitate things and help you feel comfortable with at least one video type, we have created a list of corporate video tips and tricks. Thus, providing you with stronger strategies for creating impactful videos.
Corporate Video Essential Tips and Tricks
1. Start by Defining a Goal
What would you like to achieve with the video? Would you like to increase brand awareness? Increase sales? Or do you create the video for training purposes?
Make sure you know the “why” or the reasons behind its creation before you start the video production process. You’ll find the journey simpler and more enjoyable. Also, it will make your video align with your business goals and your audience resonate with the message.
2. Brainstorm your Ideas
Once aware of your video goal, it is time to let your imagination run free. Brainstorm your ideas with the team. We recommend you write all your ideas down to ensure you remember everything later on. If you get stuck, seek inspiration and look at the video content that your competitors or other people in your market have produced recently.
This process can be collaborative, so you can ask your colleagues or team members to help you. Maybe they come up with a great idea you would never have thought of.
3. Understand your Audience
Knowing your audience is essential to tailor the content accordingly. Also, depending on the age, interest or other characteristics of your audience will convey the message better. Therefore, creating buyer personas and researching audiences to create valuable insights and reach the target audience.
4. Create Valuable Content
Another trick is to ensure that the video benefits the viewer in some way. This means you are willing to give something away for free that solves a problem of theirs. In return your credibility as an organisation increases, enabling you to build long-lasting relationships.
This is much better than just giving a lot of facts, and reasons to buy your product. Providing viewers value whilst watching the video to their means, your service is also valuable.
5. Polish the Script
Revise the script multiple times. and ensure you keep the video concise. Make sure all sections appeal to your target audience. Besides, keep it short and sweet. It can be very intriguing to add more and more content, but attention spans are very low. You won’t be able to retain your viewers’ attention unless you go straight to the point. Thus, create corporate videos that are 1-3 minutes long.
6. Focus on your Customers’ Emotional Needs
The trick to creating an effective video is to create an emotional appeal. People are more likely to make decisions based on their emotions than on facts. Working at the emotional level enables you to target the right audience effectively. It works wonders!
When creating the video, avoid using jargon and analytics too. Only a small group of viewers will be able to understand the video or will be interested in it. Considering that your result will probably be to increase the overall profits, it is better to widen your audience.
7. Add a Strong Call-to-Action
Corporate videos need to end with a clear CTA that encourages viewers to visit your website or contact your business. Therefore, making the CTA specific and compelling, guides your audience to take action.
8. Combine Audio and Video
Great visual storytelling comes from the combination of audio and video. So, a high-quality video will be able to integrate these two elements seamlessly.
Having music and sounds that align with your video is important to set the tone and pace. Besides, ensure that the audio used is of high quality. Generally, people do not mind the quality of the video too much, but the audio needs to be high quality, or people will turn it off.
9. Leverage Social Media and Focus on High-Quality Production
Social media apps distribute your video to wider audiences, so make the content suitable for the different platforms. For example, LinkedIn is more professional, TikTok more engaging and Instagram reaches higher audiences and is a mix of professional and aesthetic. So, encourage users to share your content and interact with it.
Moreover, first impressions are key, so make an IMPRESSive video that captures viewers’ attention with professional video details. Hence, ensure you work with video producers to make the content polished. Also, they will add the correct audio without distracting your audience from the message.
Social Media Marketing for Corporate Videos
10. Distribute Across the Right Platforms and Optimise
Distribute your video across the channels used by your target audience. Instagram, for example, is used by younger audiences whereas Facebook is used by older people.
It is also important to record and edit the videos accordingly for each channel. YouTube and Facebook for example accept longer videos while Instagram and TikTok prefer and benefit brands from sharing shorter ones.
Lastly, optimise the video for all devices, such as smartphones, tablets or computers, ensuring user experience is good and not lose quality.
Overall, corporate video requires planning, creativity and attention to detail. So, define your goal, know your audience and approach them correctly. Also, high-quality videos, the right sharing platforms and crafting a good story with a strong CTA will help you achieve your business needs. Therefore, think about making a corporate video to provide a lasting impact.
Thank you for reading,
Sara.
Contact Impress Video now
If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
