22nd October 2020
Video is one of the most engaging marketing tools. There are several types of videos, but here in this blog we are going to focus on promotional videos. Promotional videos are used to build brand awareness and to promote products and services. There are many types of promotional videos out there, we have created a list of 12 key creative promotional video approaches.
If you don’t know what promotional video idea will provide you with higher ROI, try some of them and see how your target audience engages with the different approaches.
Creative promotional video approaches
1. Create teasers
Teasers are short videos anticipating the release of a product. They are designed to get the viewer excited about the upcoming item and to make people talk about it.
2. Introduce your new products
Videos are the most engaging and informative way to promote your new products or services. Thus, if you are about to launch a product think about investing in video production. A high-quality promotional video will provide a high ROI.
3. Create animated promotional videos
You can also use animation to promote your products or services. It is an illustrative and informative way to introduce them.
4. Answer frequently asked questions
You may have a list of FAQ for each of the products or services you offer. If you want to surprise your audience, answer them on a video. It is more original and engaging than any other tool.
5. How-to videos
These videos are used to show people how to use the product and how they can benefit from it.
6. Show customer testimonials
Another option to promote your products or services is to interview some of your clients. Ask them about their experience of working with you. There is nothing more convincing than a happy customer.
7. Introduce your team
As well as showing the final product also show who is involved in its production. Introduce the team and ask them about their role in the company or about what they like the most from the business. You can even add a little bit of humour to the plot. These videos help companies build brand trust and engagement.
8. Film behind the scenes videos
Behind the scenes clips are a great way to show people how you work. For instance, you can show: who your team is, what materials you use or how efficient your processes are.
9. Before and after
These videos are used to show your potential customers how your product makes their life easier.
10. Challenge videos
Challenge videos are a great tool to gain brand exposure. Thus, if that’s one of your main goals, don’t doubt it: relate your brand to a challenge and film it. You can also invite potential clients to take part in the challenge.
11. Include celebrities or influencers in the promotional video
You can also hire a celebrity or an influencer to promote your product or service. Many companies are already using this strategy as people rely heavily on their opinions and recommendations. They think that if the product makes the influencer’s life easier, it will also make theirs.
12. Holiday greetings
People like watching company videos related to festivities like Christmas, New Year’s Eve or Halloween within others.
Promote your video properly
Once produced, make sure you distribute and promote your video properly to make the most from your investment.
For instance, you can use social media platforms like Instagram, Facebook and Twitter, or post your video on Youtube, the second largest search engine. In order to be found on this platform, you will have to optimise the video around one of your target keywords (use a custom thumbnail, add the video to a playlist, write a caption including the keyword, etc). In addition, you can run a video campaign or send it by email to your potential clients. Finally, you can embed the promotional video on your website or in your monthly newsletter.
After reading this blog, you may have a better understanding of the different types of promotional videos you can use to promote your products and services. If you need more advice, please don’t hesitate to contact us.
Thank you for reading,