Why does showing what clients say about your company matters?

But before responding to why client testimonial videos are that important, we are going to explain first why is a video in general important. There are still people out there who believe that video is not a transcendental marketing tool, but we at Impress believe that it is. Why? You’ll be thinking… 

Video is the most powerful marketing tool, as it outperforms textual posts and static images for engagement, among many other reasons. So, what about using video to show customer reviews? Is it better to use video rather than text for testimonials? This blog will outline the importance of customer review videos.

why clients testimony matters

Definition of customer testimonial videos

In general, a testimonial is when people make statements about their experience using that product or service. This statement has the function of confirming (or denying), and validating (or discredits) someone’s character and capabilities.

However, from the company’s perspective, testimonials are proof that what you do works. As a result, it serves as a window for stakeholders to see and understand what it’s like to work with you.

It also allows users to see the kind of people/companies with whom your firm often works, which may sometimes get lost in translation if your brand messaging isn’t clear enough or if your website fails to convey the message.

They are much more than proof, which is why they are such an effective tool to employ in your brand awareness.

You may make a typical testimonial video that focuses on the fundamentals (what it’s like to work with you, for example), or you can go a step further and incorporate them into your overall brand identity video.

Finally, video testimonials are excellent sales tools that can perfectly compete alongside explainer videos or product demonstration videos.

Key statistics about Customer Reviews

According to recent studies, customer reviews have a great impact on purchases. Mainly because the customer watches people happy about the product or service that the company offers, it is more likely that they also buy that product or service.

In fact, 88% of consumers consult reviews before making a purchase. They also suggest that 63% of consumers are more likely to make a purchase from a site that has customer reviews. Thus, a website with customer testimonials will generate more sales than a website without reviews. Finally, 72% of consumers also say that positive reviews make them trust a local business more than they may have otherwise.

statistics in client testimonial videos
the power of client testimonial videos

Benefits of getting reviews

By getting reviews, a company can: 

  • Acquire testimonials that can be used as a marketing tool and that will help building brand trust.
  • Obtain feedback to improve business’ performance. It helps a business understand what is it doing right/wrong.
  • Improve visibility of the company in Google. Google tracks the activity of ratings and boosts those companies with high rates or with a large quantity of ratings. Briefly, it recognises those companies that engage with customers. The higher the amount of good reviews, the higher the probability to appear on the Google Local Pack, which shows local business related to your search.

Customer Review Videos at Impress

We believe client testimonial videos are really important. That’s why to date, we have produced over one hundred interviews and client review videos. We have done them for documentaries, behind the scenes for films and corporate video testimonials. Thus, we can say that the team at Impress has the knowledge and expertise required to create impactful customer review videos to market your business and to build credibility among new potential customers.

Once you have the video it can be used in many different ways. Luke in your social media, newsletters or the company’s websites within other options to increase its impact. Here you can see our in-house testimonials.

Thank you for taking the time to read this blog, we hope you have found this blog interesting,



Contact Impress Video now

If you would like to do a Client Testimonial Video or any other Corporate Video with video production and marketing professionals, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!