Not everyone knows the difference between a storyboard and a mood board, right?

Both storyboards and mood boards are tools everyone should consider before producing their tv advert. They can help by building the composition of the video and giving a certain consistency to what is going to be done.

The creation of audiovisual content requires fulfilling certain stages until you make the final product. Although it sounds like a cliché, it is essential to organise your tv advert and plan before getting down to work with the cameras.

So we are going to show you the main differences between storyboard and mood board, and how can we use them.

What is a storyboard?

Difference between storyboard and mood board - storyboard

A storyboard, as its name indicates, is an illustrated representation of the idea that we want to express visually.

For this reason, the storyboard allows you to preview the final result. Through the sketches, you can specify what happens in each scene, who is involved, the type of shots, and so on…

You can also explain details that are more complex to represent but important for the project.

How can I start preparing my storyboard?

Develop a timeline to place each clip in the video: think about the beginning and the end, as well as the development. You will then be able to fit each situation in more easily.

Identify the key moments: especially where the message or the product you want to launch to the public stands out.

Choose the type of storyboard and represent the sketches: you don’t need to provide extensive details. But it does need to have enough information to convey an idea. The types of the storyboard are:

  • Traditional: freehand drawing which is then shown to the producer or customer.
  • Miniatures: it is the traditional one, but in a smaller size, approximately one page.
  • Animated: people give it time and movement, and even music and dialogue.
  • Digital: instead of freehand, it is a digital drawing. You can do it using Canva.

What is a Mood Board (or Moodboard)?

Difference between storyboard and mood board - mood board

A mood board is a visual collection of images and concepts that will help you create the aesthetic of the products your production team and you have produced. 

Tanks to creating the mood board, people can picture and have in mind all the collaborative suggestions of the team. These people are the general director, art director, and costume and set designer.

The main difference between storyboards and mood boards is that the storyboard’s function is to communicate the desired visual look that people want the video to have.

It can guide the tone of the video, and also its appearance, music, graphics, actors, wardrobe, scriptwriting, location and even emotion.

So it will be easier to see where it is now. And what more needs to be done to get it where it needs to be. 

How can I start preparing my mood board?

Starts writing the keywords and the title: first, you need to define what is the project about. For that reason, try to write at least five keywords that perfectly define it.

Make an image brainstorming: Use all the elements that you feel comfortable with, that appeal to you because of their colours or that represent you. Let yourself go and combine everything that reflects your idea.

Choose where you are going to create your mood board: Are you going to do it on cardboard, a whiteboard, or digitally?

Contact Impress Video now

If you would like to do a tv advert for your company, you can trust the video production and marketing professionals at Impress Video. Please contact us here!

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