How To Create Product Videos For Your E-commerce Store

E-commerce video production is a powerful tool for businesses looking to increase sales and improve customer engagement. These videos can be used on various platforms such as e-commerce websites, social media, and online marketplaces. In this blog post, we will discuss the key components of e-commerce video production and how they can help to increase brand awareness, drive sales, and improve customer engagement.

At Impress, we produced one of the first sets of e-commerce videos for a London jewellery company, producing over 500 product videos. Videos are an essential part of a business’s marketing strategy. They are a key tool to drive conversions and conversations.

According to recent studies, 96% of people that buy products online find videos helpful in making their decision. Your target audience is usually worried about the real aspect and quality of online products. Using videos rather than images to show the products’ features and uses will help them make the buying decision as they will know what to expect when receiving your product. These videos provide a more realistic view of the products. 

What’s more, it is also proved that 78% of customers are more likely to buy a product after watching an explainer video. Once they have watched the video, viewers know if the product will cover their needs and or solve their problems. 

What type of E-commerce videos should I use?

There are many types of product videos, and depending on the product you are trying to sell, you will create one or another. The most common ones are the listed below:

Product Demonstrations:

Product demonstrations are a great way to showcase the features and benefits of your products. These types of videos allow customers to see the product in action and understand how it works. Product demonstrations can also help to build trust and credibility with potential customers by showing them that the product is high-quality and easy to use.

Customer Testimonials:

They are a powerful way to build trust and credibility with potential customers. These types of videos allow customers to hear from satisfied customers who have already used the product. Customer testimonials can also help to build trust by showing that other people have had positive experiences with the product.

Behind-the-scenes footage:

It is a great way to give customers a glimpse into the inner workings of your company. This type of video can help to build trust and credibility by showing customers that your company is transparent and trustworthy. Behind-the-scenes footage can also be used to show customers the people and processes behind the products they are buying.

Promotions and discounts:

Being this a great way to drive sales, as they highlight special deals or limited-time offers that will entice customers to make a purchase.

Where should I distribute my e-commerce videos?

To maximise your investment; use the product video on as many platforms as possible. 

Firstly, you should upload it to your website. You can include it on your landing page or on the product page to help potential customers finalise their decision. If you sell your product on Amazon, you can also upload it to your Amazon product listing.

You can also post your video on your social media channels like Instagram, Facebook or Twitter. Finally, consider embedding your product video in your email footer too.

If your budget allows, you may also consider investing in online paid advertising or TV adverts to reach even more audiences. 

Consider hiring a production team

E-commerce product videos can be produced in-house. You can even use your mobile phone to film them. However, for a high-end product video, we recommend you hire a production company. Their experience and know-how will help you create the impactful quality video you need to increase conversions and raise revenues. 

Tips for your e-commerce product video

Whether you produce the e-commerce video in-house or you hire a production company, here are some tips to help your video have a real impact:

  • Write a great script. It is really important to engage your audience.
  • Consider a story, brand tone, voice and visual style.
  • Use real scenarios and situations to show the products. Include real customers too.
  • Involve influencers or celebrities where necessary.


In conclusion, e-commerce video production is a valuable tool for businesses looking to increase sales and improve customer engagement. By including key components such as product demonstrations, customer testimonials, behind-the-scenes footage, and promotional videos, businesses can build trust and credibility with potential customers and provide detailed information about products in an engaging way.

When creating e-commerce videos, it is important to work with a professional video production company that has experience creating videos for e-commerce businesses. This will ensure that the videos are high-quality and that they effectively communicate the message of the brand.

We hope that you now have a better understanding of the benefits of e-commerce videos and their areas of use. Thank you for taking the time to read this blog, 



Contact Impress Video now 

If you would like to do an Ecommerce Product Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!