Everything about E-commerce Video Production in 2025

How To Create Product Videos For Your Ecommerce Store this 2025

Ecommerce videos are one of the most effective ways to increase sales, build brand trust, and improve customer engagement. With the rise of social media platforms and short-form content, e-commerce video production has become a key marketing strategy for online businesses.

These videos aren’t limited to product pages, they are used across social media, e-commerce websites, email marketing, and even online marketplaces like Amazon.

In this blog, we’ll explore the essential elements of e-commerce video production, the different types of videos you should consider, where to distribute them, and industry trends that will shape 2024 and beyond.

Why Are Ecommerce Videos So Powerful?

Studies have shown that 96% of people find product videos helpful when making a purchase decision. Why? Because static images and text descriptions are often not enough to convey the feel, texture, and performance of a product. With video, potential buyers can see the product in action and get a sense of its quality and usability.

Additionally, 78% of customers say they are more likely to buy a product after watching an explainer video. Videos address customer pain points and visually demonstrate how a product can solve them, making viewers feel more confident in their purchase.

If you’re looking for a return on investment (ROI), e-commerce videos are a game-changer.

Should You Hire a Production Team?

While DIY videos are possible (and in some cases, effective), hiring a production team can give your brand a more professional and polished image. Professional production teams understand lighting, sound, editing, and how to showcase your product’s unique features.

If you sell high-end products (like luxury jewellery, fashion, or electronics), a high-quality, polished video can make all the difference in driving sales. At Impress Video, we’ve worked with brands like Huub to produce stunning product videos that resonate with customers and convert viewers into buyers.

Types of E-commerce Videos You Should Use

There are several styles of e-commerce videos, and each has a unique role in the buyer’s journey. Here’s a breakdown of the most effective types you should consider:

1. Product Demonstrations

These are the most popular e-commerce videos. They show the product in action, highlighting key features, benefits, and real-world use cases. Product demo videos are crucial for tech gadgets, fashion items, kitchen appliances, and any products that require a visual explanation.

Pro Tip: Focus on customer pain points and clearly demonstrate how your product solves them.

2. Customer Testimonials

People trust other customers more than brands. Customer testimonial videos provide authentic reviews from real customers who have had positive experiences with the product.

Why it works:

• It builds trust and social proof.
• Viewers feel reassured when they see other people benefiting from the product.

3. How-to/Explainer Videos

These videos offer step-by-step instructions on how to use the product. They’re especially effective for products that require assembly or have multiple use cases, like beauty products, furniture, and tech devices.

Trend for 2024: More brands are leveraging AR (Augmented Reality) and interactive 360° videos to make “how-to” videos more immersive.

4. Unboxing Videos

An unboxing experience evokes excitement and builds anticipation. It’s a great way to show off premium packaging, accessories, or limited-edition product details. You can even partner with influencers or content creators to film unboxing videos on TikTok, YouTube, and Instagram Reels.

5. Promotional Videos (Offers and Discounts)

If you’re running a flash sale or a limited-time promotion, you need an eye-catching promotional video. These short, high-energy videos drive urgency and are often used in paid ads, email marketing, and social media campaigns.

6. Behind-the-Scenes Videos – BTS Videos

Take your audience behind the curtain. Showcase how your products are made, highlight the ethical aspects of your production, or feature your team at work. It builds authenticity and gives your brand a human touch.

7. Live Stream Product Showcases

Live shopping events are a growing trend, especially on platforms like Instagram Live, TikTok Live, and YouTube Live. Brands can showcase multiple products, answer questions in real time, and create a sense of urgency with “limited-time offers” during the stream.

Ecommerce Video Trends for 2025

To stay ahead of your competition, you need to be aware of emerging trends. Here are some e-commerce video production trends for 2025 to watch for:

1. Shoppable Videos

Shoppable videos let users buy products directly from the video. This technology allows viewers to click on products within a video to view product details and purchase them instantly. TikTok and Instagram are already incorporating shoppable video technology.

2. 360-Degree Videos

Customers want a complete view of the product, and 360° videos provide just that. They allow users to interact and spin the product, giving them an “in-store” shopping experience online.

3. AR (Augmented Reality) Videos

AR is no longer reserved for big brands. Retailers are using AR-powered product demos where users can “place” products in their environment before buying. Think virtual furniture placement or trying on glasses virtually.

4. Short-Form Videos (TikTok Style)

TikTok has changed how we consume content. Short, snappy, and authentic-looking videos perform better on TikTok, Instagram Reels, and YouTube Shorts. If you’re not using short-form video marketing, you’re missing out on a fast-growing opportunity.

Where Should You Distribute E-commerce Videos?

Your ecommerce videos should be leveraged across multiple platforms to maximise reach and ROI. Here’s where to post them for maximum impact:

• Product Pages: Embed product demonstration videos on your product pages to give customers confidence before purchasing.
• Social Media: Use platforms like Instagram, Facebook, TikTok, and Pinterest to promote product launch videos, unboxing clips, and testimonial content.
• Email Marketing: Videos increase open rates and engagement. Use animated previews or GIFs of your video in the email to encourage clicks.
• Amazon Product Listings: If you’re an Amazon seller, you can upload videos to your product listings as part of the “Enhanced Brand Content” program.
• YouTube: YouTube is the second-largest search engine, making it the perfect place to host explainer videos, tutorials, and product launches.
• Online Advertising: If you have the budget, run video ads on platforms like YouTube, Facebook, Instagram, and TikTok to increase brand visibility.

 

Tips for Creating High-Converting Ecommerce Videos

Here are some essential tips to ensure your e-commerce videos have maximum impact:

• Start with a great script: Hook viewers within the first 3 seconds to keep them engaged.
• Focus on storytelling: People connect with stories, not sales pitches.
• Use real scenarios: Show your product in a relatable, real-life situation.
• Include calls-to-action (CTAs): End your video with a clear CTA, like “Shop Now” or “Learn More.”
• Optimise for mobile: Most e-commerce videos are watched on smartphones, so ensure your text, graphics, and visuals are mobile-friendly.
• Involve influencers: Partnering with influencers to create user-generated content can increase reach, trust, and brand authenticity.

 

We hope that you now have a better understanding of the benefits of e-commerce videos and their areas of use. Thank you for taking the time to read this blog, 

Maria.

 

Contact Impress Video now 

If you would like to do an Ecommerce Product Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!