Are Facebook Videos useful?

23rd June 2020

Facebook video production

Facebook is the most popular social media platform. It has more than 2.4 billion users who can upload images or videos and share, like or comment on posts. It is the most engaging social media channel, and many businesses have already seen the benefits of posting visual content there. 

Here in this blog, we will talk about the advantages of having videos on Facebook and we will also share some tips to get the most from them.

Facebook videos as a marketing tool

As outlined in a previous blog, video is a powerful marketing tool. It is more engaging than an image and it is x40 times more likely to be shared than any text content. Those shares will allow you to reach larger audiences and to increase conversions as referrals are key in convincing people to buy your product and or service. 

What’s more, videos are a great tool to raise brand awareness, increase website traffic and drive sales. Once published, Facebook videos can be embedded in any platform, including social media channels like Instagram, Twitter or Whats-App. 

This sharing option will help you reach larger audiences. In addition, it will also increase your customer attribution (the number of times a customer sees your brand) and the more connected the users are to the business, the more likely they are to convert. 

Facebook video marketing tips

Here you have some tips that will help you get the most from your Facebook videos:

  1. Upload videos directly to Facebook rather than posting links. Thanks to the auto play feature, users tend to watch at least a few seconds as they scroll down.
  2. Catch the users’ attention in the first 3 seconds.
  3. Provide some context to your video. It will give people an idea of what the video is about.
  4. Select a catchy thumbnail. 
  5. Include a call to action.
  6. Optimise the heading and the description.
  7. Make sure your videos are mobile friendly as 84% of users use their mobile phones to access Facebook.
  8. Use the insights tool to analyse what content your audience enjoys the most. 

However, you should know that organic reach is limited. Personal content is now prioritised. Thus, if you want to grow your online presence you may want to consider Facebook adverts and dedicating a small budget to this.

Advantages of Facebook adverts

Facebook has billions of users and most of them check their accounts multiple times per day. That is, most of your customers and potential customers spend most of their free time on Facebook. 

What’s more, Facebook advertising is one of the cheapest and most targeted form of advertising still available online. You can reach more people than in traditional marketing tools investing less money and you have more targeting options than in other platforms. You can advertise to people by age, gender, interests, location or behaviours. 

Finally, Facebook advertising is fast and measurable. Using Facebook adverts you can drive traffic and conversions quickly. In addition, you can see how many clicks, impressions and conversions you’re receiving in the insights section. Moreover in Facebook you can monitor the impact of your adverts more closely than in any traditional marketing tool (TV, radio, billboards etc). 

However, you may be asking yourself: ‘Where are my Facebook ads going to appear?’ You can show your ads in your audience’ feeds, stories or in-stream (In the videos people watch).

Facebook video production at Impress

Over the years, we have been creating social media video content for established brands across the UK. We have the expertise and technical know-how to help you achieve your objectives, delivering on budget and on time. Whether you want to increase conversions or webpage traffic, our video know-how will help you achieve that goal. 

We hope that you now have a better understanding of the usefulness of Facebook videos. Should you have any questions, don’t hesitate to get in touch.

Thanks for reading, 

Maria. 

THINKING OF VIDEO PRODUCTION?

Get in touch with us today, we’d love to learn more

Jump to the top