Your Comprehensive Handbook for Amazon Product Video Production

Amazon product videos have the potential to maximise your audience reach and increase sales and conversion rates for your products. Furthermore, you might think that photos are enough to showcase your product. However, it is not, a video is the perfect option to advertise on Amazon and sell anything.

Consequently, creating outstanding product videos for Amazon is vital for attracting your audience’s attention, highlighting your product’s qualities, and eventually generating sales. For this reason, here you have the ultimate guide to making high-quality videos for your products on Amazon.

Why Amazon Product Videos Matter

Having product videos on your Amazon listing is one of the best ways to optimise that listing. Amazon Product Video is an opportunity to build relationships with potential customers. The high-quality video highlights the product’s functions and demonstrates its advantages (what the product can do or how it works). The comparison video shows the characteristics of the product compared to the competition. It allows potential customers to obtain a lot of information by teaching them how to use the product. People need this exact information to be more likely to stay on your listing.

In addition, product videos increase engagement and provide more understanding for viewers on the features of the products and analyse if they are their perfect option. Also, product videos increase conversion rates as customers are more likely to purchase a product after watching a video of it.

Creating Product Videos for Amazon

Before deciding on making an Amazon video, you’ll need to ensure you’ve got excellent know-how of Amazon’s Video Content Policy and Creative Acceptance Policies. There, they mention guidelines about eligibility, in addition to what your videos can and cannot include.

Here are some notes from Amazon’s coverage to bear in mind:

• Videos don’t have to include opinions or fees of any sort.
• Videos need to now no longer include “stars”.
• No distracting or speedy-paced imagery.
• No letterboxing – the whole thing needs to be a complete frame.

1. Planning and Equipment

The first step is defining the goal of the video and knowing your audience to target them effectively. Also, create the script of the video production and include everything before the shooting. Lastly, create a storyboard to visualise each scene of the video to plan each shot and keep a logical flow while avoiding repeating shots.

For the equipment, the best option would be hiring a professional video production company as it will be more cost-effective and can aid throughout the process. The essential equipment are cameras, lighting, tripods, microphones and editing software to ensure high-quality video production.

2. Video Production – shooting

For the shooting, you need to previously set up the place with all the equipment and adjust the lighting. Also, ensure the audio is being well recorded and adjust the angles and shots of the video, guaranteeing a wide variety of shots and showing the product in different ways.

3. Script and Content

Having a script is key, start with a short introduction of the product’s name, the benefits and features of it and demonstrate it as well as apply the product if you can. Using customer testimonials can be good as well, providing satisfied customers. Also, end with a clear CTA for customers to engage.

4. Video Editing

Now it is time to edit your raw footage and make it professional by adding texts, transitions or graphics. Furthermore, the music is key to giving the message you seek and using transitions will make the video more dynamic.

5. Optimising for Amazon and Uploading it

Amazon recommends making short videos, choosing a compelling thumbnail and adding strategic keywords so people who look for your product can reach it easily. To upload the video, log in to your account, go to manage videos, upload the video, fill in the details and submit it for review.

6. Tips to Create Product Videos for Amazon

Tip 1:  Use quality pictures. If you want to showcase your product best, use high-quality images in your videos. The ideal resolution is 1920 x 1080 pixels.

Tip 2: Showcase your product’s benefits. Most Amazon users want to buy a product when they visit the website. Your job is then to convince them that you are the best seller. Therefore, focus on the factors that make you stand out from the crowd. What are the unique features of the product? What are the benefits of using it? etc.

Tip 3: Customise videos. Although your product should be the focus of the video, you can use brand colours and fonts that match your brand style and include a logo to customize your product according to your brand.

Tip 4: Keep it short. Amazon recommends videos to be no longer than 30 seconds. 15 to 30 seconds is the best.

Tip 5: Show the product on sale at the beginning of the video. People usually think that they need to put a logo in the first seconds or use voiceover to explain the product’s features, but the most effective videos display the product right after the start. If you delay displaying products, potential customers may lose interest or become a thing of the past.

Overall, creating interesting product videos for Amazon is a worthwhile investment that may greatly increase your product visibility and sales. So, depending on the goal and the product to sell, there are different types of Amazon videos. As a result, start planning your product video today and see what an impact it can make on your Amazon sales.

Thank you for reading,

Sara.

Contact Impress Video now

If you would like to do an Amazon Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!