23rd December 2020
We know that producing a corporate video is a complex task. That’s why we have created a corporate video production guide explaining all you need to do before the camera starts rolling.
Get ready for your Corporate Video Production
Video production is not just about filming and editing but also about planning and finding the right video strategy. Many people struggle in the first part of the video production process. As a consequence, we have created a 7-step guide to lead you through the process.
STEP 1: Set your goals
The first thing you should do is to figure out: Why do you want that video? What are your aims? If you are thinking about video production because you’re jealous of other companies or to show off your new products to family and friends, stop here. Corporate video production is not for you.
Companies usually invest in corporate video production to:
- Raise brand awareness
- Launch new product or services
- Increase sales
- Provide customer support
- Improve customer engagement
These are just some examples. You can have any other objective, just make sure it is SMART (Specific, measurable, achievable, relevant, time-bound).
STEP 2: Determine who is your target audience
Finding out who is your target audience and what are their interests and behaviours is key when it comes to video production. Otherwise, you won’t be able to create a video that appeals to them.
There are many ways to get the information. Commonly used methods are:
- Conducting informal interviews
- Asking questions to social media followers
- Reading websites like Quora or Reddit
- Sending surveys to your current customers
STEP 3: Work out the core message of your corporate video production
Once you have determined your goals and target audience, you have to decide what is the exact message you want to convey to that audience. Find the words that will encourage them to think and act like you want.
STEP 4: Define your video strategy
The following questions may help you define your video strategy:
- How will you reach your target audience? Some options you can use are:
- Including a CTA at the end of the video (Visit our website, contact us, subscribe to our newsletter…). This will guide them through the process.
- Through social media channels like Instagram, Facebook or Twitter.
- Sending out emails
- Writing related content where the video can be embedded and featuring it in other websites
- Through paid promotion
- How are you going to repurpose you video to maximise your ROI? Some of the things you can do are:
- Create shorter versions of your video and upload them to your social media
- Extract images or testimonials from the video
- Embed it to your landing page
- Use the video as part of an internal training program
- What’s your budget? Before you make any other decision, you have to determine how much money you can spend. Here you will also have to decide if you want to produce it in-house or hire a video production company.
- What’s the deadline? Another important think you have to consider is the timeframe. Be aware of the day you have to submit the finished video.
Regardless of your answers, make sure everything you write down is achievable.
STEP 5: Develop the creative approach
Once you have determined your message, it is time to focus on the creative approach. You can take several approaches:
At the end of this step, you will know how the video will look like, the length, the filming style, the tone and the music and or VoiceOver that will be used.
STEP 6: Write a script and storyboard for your corporate video
After deciding the type of corporate video you want to produce, you have to write a script and a storyboard. This is an effective way to visualise the shoot before it happens. When scripting and storyboarding consider the following tips:
- Be concise
- Tell a story
- Always keep your audience and message in mind
- Speak directly to the audience
- Include any details about the characters, scenes, lights, angles, etc.
STEP 7: Create a production schedule
Finally, create a production schedule. That is, decide when and where you’ll record the video. You should include information such as:
- Date and time
- Equipment needed
- People involved in the production process
After reading this blog, you may have a better understanding about the steps to be followed before producing a corporate video. Should you have any doubt, don’t hesitate to contact us.
Thank you for reading,