Benefits of Investing in Animation for Marketing
How can animation for marketing transform your business? Without a doubt, the quality of a product is one of the main factors determining a company’s success. But equally important is an effective marketing campaign. Animation for marketing helps businesses boost their perceived value and stand out in competitive markets. To achieve this, marketing campaigns should be engaging and catch people’s attention. This is where animated content truly shines in elevating your company.
Developing animation within your company can be a game-changer. From differentiating advertising campaigns to improving in-house training, the advantages of animation are numerous. Keep reading to learn 8 ways animation for marketing can help your business in detail.
8 Ways Animation Elevates Marketing Campaigns
1. Stand Out: How Animated Videos Differentiate Your Brand
Competition in the digital marketing area is fierce. Having animated videos as part of your marketing campaigns will position your brand as creative, innovative and futuristic. Three traits that not all businesses have.
2. Increased Visibility: Animated Content’s Impact on SEO
Animation encourages users to stay on a website for longer. At the same time, Google values and promotes websites that provide content that engages and retains users on a page. Thus, having an animated video on your landing or service pages will boost your rankings and increase your organic traffic.
3. Cost-Effective Marketing: The Financial Benefits of Animation
The time and money that goes into hiring live human actors can be saved by using animation. Also, animations do not age as quickly as live videos. Live videos are limited by people’s fashion and worldly changes. Especially now when we are having fast changes due to the innovation of technology, it is quite difficult for live videos to stay fresh for long. Besides, unlike live videos where you might have to re-do certain shoots, businesses can make alterations and corrections to an animation video if needed, which is made easier thanks to the implementation of AI in animation.
4. Email Marketing Enhancement: Leveraging Animated Videos
Emails with an embedded animated video can boost your website traffic by an extra 50%. Plus, just having the word “video” in your email subject boosts the click-through rate by 65%. Animations embedded in emails like custom GIFs, animated bars or carousels significantly increase engagement and improve email retention and click-through rates.
5. Building Connections: Animated Characters and Brand Communication
Animation video production brings together characters to create stories and ideas. The use of characters helps people empathise, connect and create awareness about the message you’re trying to convey. This definitely is a way animation videos can help your business, as they create a connection with your desired client that boosts engagement and brand authority.
6. Conversion Power: How Animated Explainers Drive Sales
Animated explainer videos are powerful selling tools. They are usually created to educate or inform consumers, but by creating them, you are demonstrating that you care about your customers and that you want them to feel comfortable when interacting with your brand. This feeling may encourage many people to make a purchase. In other words, animated videos sell without being salesy.
7. Shareability Factor: Why Animated Videos Go Viral
Videos are the most shareable content type that exists right now. People share them, especially if they are fun, engaging and valuable, three traits that characterise most explainer videos.
8. Training Excellence: Animation’s Role in Employee Development
Professional animation videos can help you turn complex training materials into simple concepts. Using animation videos for training can simplify the training process and help attendees retain information more easily. This is even more noticeable with the introduction of Gen Zs to the workforce, having engaging and relatable animations within a training program can substantially increase its effectiveness. Overall, we can say that animation training videos are more effective than traditional methods lacking interactive elements.
Our Top Projects Using Animation for Marketing
At Impress Video, we specialize in creating all types of animated videos tailored to business needs—from 2D animations to 3D visuals. Here are two recent projects we’re proud of:
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2D Animated Video Production for Workchain – Impress Video: We collaborated with Workchain to produce concise 2D animations that simplify their services for landlords and tenants.
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Animated Explainer Video for Business Services: This project demonstrates how animation can simplify complex services while keeping viewers engaged.
Partner with Impress: Elevate Your Business Through Animation
If you would like to do an Animated Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video productions for businesses, the ones that impress. Don’t hesitate to contact us here!
