Generational YouTube Consumption: How Different Generations Consume Video Content on YouTube
Users have their own generational YouTube consumption patterns according to their range of age. Nowadays, YouTube keeps being one of the main ways of video consumption and can captivate users attention in all ages. From Generation Z to Baby Boomers, each group interacts with the platform uniquely. Hence, resulting in various consumption patterns that reflect their trends, tastes, behaviours, and cultural influences.
Furthermore, it is essential to understand how to approach each age range and what type of content they engage with. To master each video type and form of interaction, we have made a blog post that aims to clarify and give insights into each group of online users.
Understanding General YouTube Consumptions Habit
Generational dynamics have an important influence in defining how people interact with YouTube. So, here are the different generations and their video consumption trends, as well as how to approach them effectively.
1. Gen Z (ages 5 to 22)
Gen Z has grown with technology and devices, so they handle connections and social platforms perfectly. Additionally, they engage with short videos and engaging content such as vlogs, tutorials, gaming videos or in general videos that encourage engagement and being active.
In addition, the two most consumed platforms by Gen Z are YouTube and Instagram. Therefore, by producing a strong video that is compelling, it will directly target them. Also, a shorter version can be produced to post on Instagram as a reel. Gen Z also seek for videos to enhance their information and knowledge on several aspects, which can be a good target for products or even services companies.
2. Millennials (ages 23 to 39)
Moreover, millennials have a wide range of viewer preferences and a more diverse range of interests. They want to see videos that align with their values, career aspirations or hobbies.
Furthermore, their content preferences are lifestyle, travel, or even career development. So, they want to see entertainment but at the same time content that improves their professional development. Also, they usually watch videos on their phones rather than the computer. Hence, your business should make sure the video is good for all the different devices and their screen options.
3. Gen X (ages 40 to 55)
Generation X is a mix between millennials and baby boomers. Therefore, they have similarities with both groups but include a more balanced approach to consuming YouTube content.
They adhere to authenticity, knowledge, and nostalgia, and frequently revisit classic music videos, film trailers, and documentaries while simultaneously researching new trends and technologies. Furthermore, they look for videos that relate to past commercials or past entertainment. Consequently, targeting them can have the focus on past vs present or remaking a video from the past and shaping it to current trends.
4. Baby Boomers (ages 56 to 77)
This group is the oldest, which means that they are not as used to technologies as they appeared later in their life. However, baby boomers are increasing their interest towards YouTube and online video content for entertainment and learning.
They choose content about hobbies, health, and family life, and they value instructive and accessible videos that reflect their personal experiences.
Besides, baby boomers need to have video content easy to understand and interact with. Usually, they search for videos with explanations, tutorials, and even how to use technologies as they are not that confident using them. Also, they make up 24% of YouTube viewers. Thus, reaching them can have a strong impact and boost your visibility.
Implications to Content Creation and Businesses
To create compelling and engaging content, comprehending the types of viewers is key to reaching them effectively. To do so, undertaking extensive audience research and analytics tools is key. As a result, your business with have significant knowledge of your viewer’s tastes, behaviours and demographics. All in all, making a good content approach and maximising the potential of your video content.
Furthermore, cultivating genuine connections with audiences and generating content that speaks to their distinct interests and objectives can help creators establish a devoted and engaged following across generations. Collaboration with influencers, employing narrative tactics, and experimenting with various formats and styles can all help to increase audience engagement and retention.
To summarise, interpreting generational YouTube consumption patterns reveals insights into tastes, behaviours, and cultural influences that impact how different age groups interact with the platform. Therefore, understanding these patterns and customising their content strategy accordingly allows businesses to effectively engage with their target audience and develop meaningful connections across generational lines.
Thank you for reading,
Sara.
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