Diving into the Authentic Effectiveness of TV Promotions

How effective is TV advertising? Is a common question that businesses often wonder, and the answer is quite simple, it is very effective. Television advertising is a powerful channel to connect with viewers as it provides them with credibility of the product and services being marketed.

However, this might not seem persuasive enough for companies to invest in TV adverts. So, here we have written a detailed post in which we evaluate the effectiveness of TV adveritising to help you decide if it is suitable for you brand to make tv commercials.

British TV advertising: facts and statistics

Did you know that on average UK viewers see 41 TV commercials per day?

Although online streaming services and video platforms such as Netflix or YouTube are increasing its popularity and attention, TV advertising keeps being the most effective form of video marketing. Furthermore, it accounts for 37% of the average media consumption of British residents and it constitutes 95% of all actively watched video advertisements. Therefore, providing coverage and media effects that the Internet has yet to achieve.

Looking at these figures to answer the question of “How effective is TV Advertising”, we could say that TV advertising is still the most effective form of video marketing. As a result, investing in tv ads in Britain remains being one of the best ways to promote your product or business.

Statistics of advertising on British TV

Unlocking the Advantages of British TV Adverts for Businesses of Every Scale

TV advertising can fit all kinds of companies, from small to big brands. When considering the benefits of TV advertising, you might think that only the largest brands can fully cover the media provided. While it is undeniable that the higher your budget and audience, the more likely you are to get a return, this does not mean that small and medium-sized enterprises cannot profit and obtain their due share.

Reasons to advertise on TV

TV advertising has huge commercial advantages. Firstly, it has scalability and coverage, and it can increase a company’s market share. In addition, tv ad is a tool where you can choose the exact number of comments (or ratings) you want to buy. Nevertheless, the biggest benefits of advertising on tv are the following.

1. Benchmark

According to collected data, TV covers 70.1% of the European population every day, with an average daily transmission time of 3 hours and 39 minutes. This is the unique combination of reach and the sheer time you spend watching TV, making it such a powerful tool. Therefore, by investing on tv adverts, the likelihood of reaching the target customers is maximised.

tv advertising can improve the benchmark and target audience
Reaching the target audience is improved with tv advertising

2. Popularity

All forms of television are the most popular videos in the world. Furthermore, according to available data, television accounts for an average of 90% of the time spent by video viewers. Therefore, even though there are new technological ways of approaching consumers, in the UK, television keeps being the popular way of user interaction.

3. Resilience

In the past ten years, TV has shown remarkable resilience in the face of tremendous changes. Moreover, with the emergence of SVOD (Subscription Video On Demand) services such as Netflix and online video platforms such as YouTube, global TV consumption has remained unchanged. So, demonstrating the powerful tool tv adverts can be.

While technologies arise, tv keeps adapting to change and being resilient

4. Effectiveness

The returns and customer base increase a TV advert can produce a business are great. As a consequence, users can invest in TV advertising because, as studies around the world have shown, it works.


Overall, tv advertising has proven effective and a powerful tool to get consumer consciousness and increase the customer base. However, there are two challenges to be aware. Firstly, a high investment is required to produce a TV advert as you need to hire actors and a production crew within others. Next, airing time is also expensive. So, while the returns are high, evaluating if TV is the best channel to reach you business objectives is key. Nonetheless, there are always production professionals to advise you along the way of making IMPRESSive tv ads.


Thank you for reading,



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