How effective is TV Advertising

15th July 2021

British TV advertising – facts and statistics

Although online streaming services and video platforms such as Netflix or YouTube are getting more and more attention, you should avoid listening to skeptics and their claims about the death of TV Advertising. TV advertising currently accounts for 37% of the average media consumption of British residents. In addition, it constitutes 95% of all actively watched video advertisements, providing coverage and media effects that the Internet has not reached. Another interesting stat is that on any given day British viewers will see an average of 41 TV commercials. Looking a this figures to answer the question of “How effective is TV Advertising”, we could say that TV advertising is still the most effective form of video marketing.

How companies of all sizes can benefit from British TV Adverts

TV advertising is not just for big brands. When considering the benefits of TV advertising, you might think that only the largest brands can benefit from it. It’s undeniable that the higher your budget and audience, the more likely you are to get a Return On Investment (ROI). However, this does not mean that small and medium-sized enterprises cannot profit and cannot obtain their due share.

Why advertise on TV?

TV advertising has huge commercial advantages. It has scalability and coverage and it can increase a company’s market share. It is also a tool where you can choose to buy the exact number of comments (or ratings) you want. There are many other benefits of TV advertising, which we will discuss in more detail below.

1. Benchmark:

According to collected data, TV covers 70.1% of the European population every day, with an average daily transmission time of 3 hours and 39 minutes. This is the unique combination of reach and the sheer time you spend watching TV, making it such a powerful tool.

2. Popularity:

All forms of television are the most popular videos in the world. Furthermore, according to available data, television accounts for an average of 90% of the time spent by video viewers.

3. Resilience:

In the past ten years, TV has shown remarkable resilience in the face of tremendous changes. Moreover, with the emergence of SVOD (Subscription Video On Demand) services such as Netflix and online video platforms such as YouTube, global TV consumption has remained unchanged.

4. Effectiveness:

Furthermore, users can invest in TV advertising because, as studies around the world have shown, it works.

If you are considering investing in video production and you would like to learn more about us and the services we offer, do not hesitate to contact us.  Stay safe and we look forward to working with you.

Thank you for reading,

Sumiran.

 

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