How Corporate Video can increase your customer base

First and foremost there is one thing you need to know, you can get more clients through corporate video than with other types of video. You will be able to increase your customer base as you promote your brand with this type of content.

Quality isn’t the only factor valued by consumers today. People also gauge how committed a brand is to the environment and its employees as the values and culture of the company are now one of the most important aspects when deciding between one company and the other. Therefore, producing a corporate video to showcase your brand’s values can be really beneficial for your brand. So that is why, the more aligned you are with their values, the higher your total sales will be.

Furthermore, video is one of the most shareable content types, which means that viewers are more likely to share a video than other types of content such as images or text. People are more likely to spread the word about you if you have a corporate video rather than unimpressive bland text messages. Reaching out to a larger audience will also help you increase your overall sales.

Let’s take a look at the steps you should follow to create an effective corporate video. Or in other words, how to create a corporate video so that you can increase your client base.

3 Steps to create an effective corporate video

To create an effective corporate video you will need to follow three main tips:

  1. Incorporate an Inbound Marketing Strategy
  2. Target the right audience
  3. Market the corporate video on the right platforms

So now we’ll show you how to follow these three main steps and how to do it most effectively.

1. Incorporate an Inbound Marketing Strategy

Incorporate an Inbound Marketing Strategy

One of the most important aspects of retaining clients is to prioritise them (in everything you do). Your prime concern should be to have a satisfied customer. In this case, an inbound marketing approach may benefit your business by creating content and experiences that are targeted to your customers. So this means it enables businesses to build long-term relationships with them while also empowering them to achieve their objectives.

The inbound marketing methodology is divided into four stages. So let’s take a closer look at each stage.

Stage 1 – Attract

This is where you attract new potential clients. The best way to do so is to showcase the problems your product or service can solve. Popular videos for this stage are explainer or how-to videos. The more comments and shares you receive on your video, the more credible you will be.

Share content regularly to avoid losing the people you’ve attracted.

Stage 2 – Convert 

It is time to strengthen the relationship with the people that have been attracted to your page and that have engaged with your content.

Ask them to subscribe to your Newsletters to provide them with more valuable information. Some of the videos that could encourage them to provide their contact details are demo videos of the content they could access or testimonial videos.

Stage 3 – Close

At this stage is where you have the opportunity to convince your potential customer to buy your products or services. Showcase the key features of your product or service and reiterate the problems it solves. Besides, as mentioned in the introduction, consider showcasing your brand values or the people behind your brand as it is something heavily valued by customers today. Suitable videos for this stage are product demos or corporate videos.

Stage 4 – Delight

At this point, you’ve closed the deal, but the process does not finish here. It’s time to strengthen the relationship further.

How do you do that? Communicate with them, and see how are they doing and what content interests them. Then, produce that content and keep sharing valuable content regularly.

Some of the videos you can produce at this stage are: thank you or FAQ videos.

2. Target the right audience

know your audience

Do not waste your video efforts. Do some research and assess who is your target audience. This way you will avoid that some people with little or no interest in your product or service see your video. Moreover, by knowing your target audience, you will be able to choose the best corporate video type so you will outperform your competitors. Once your target audience has been defined, it will be much easier to create content that meets their needs.

3. Market the corporate video on the right platforms

Another key thing to get more clients is to share your corporate videos on the right platforms. Thus, once aware of who is your target audience, do further research to discover which platforms they use the most. Applying an effective video distribution strategy will give you better results. In other words, it will increase the chances of people finding you.

Long-Lasting Relationship and Effective Targeting

To sum up you can see that it is really important to use videos to create lasting relationships, and target effectively. Applying these marketing strategies to your organisation will improve the number of clients that you receive at a regular rate.

We hope you found this blog interesting and educational. Thank you for reading it,



Contact Impress Video now

Do you want to do a Corporate Video or TV advert? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!


This blog was published on 4th November 2021, but for understandability and update purposes, this was updated on 23rd August 2022.