How to get more clients through Corporate Video

4th November 2021

Are you looking to increase your client base? One of the best ways to do so is through a corporate video.

Quality isn’t the only factor valued by consumers today. They also gauge how commissioned a brand is to the environment and its employees. Therefore, producing a corporate video to showcase your brand’s values may be beneficial for your brand. The more aligned you are with their values, the higher your total sales will be.

Besides, video is one of the most shareable content types, meaning that viewers are more likely to share a video than other content types like images or texts. Thus, people will be more likely to spread the word about you if you have a corporate video. Reaching larger audiences will help you increase your overall sales too.

Let’s take a look at the steps you should follow to create an effective corporate video. Or in other words, a corporate video that can increase your client base.

3 Steps into creating an effective corporate video

1. Incorporate an Inbound Marketing Strategy

One of the key things to get clients regularly is to put your clients first (in everything you do). Having a happy customer should be your priority. An inbound marketing strategy may help here. Inbound marketing enables organisations to create long-lasting relationships with customers, whilst empowering them to reach their goals. The inbound marketing methodology follows a 4 stage process. Let’s dive into each stage.

Stage 1 – Attract

This is where you attract new potential clients. The best way to do so is to showcase the problems your product or service can solve. Popular videos for this stage are explainer or how-to videos. The more comments and shares you receive on your video, the more credible you will be.

Share content regularly to avoid losing the people you’ve attracted.

Stage 2 – Convert 

It is time to strengthen the relationship with the people that have been attracted to your page and that have engaged with your content.

Ask them to subscribe to your Newsletters to provide them with more valuable information. Some of the videos that could encourage them to provide their contact details are demo videos of the content they could access or testimonial videos.

Stage 3 – Close

At this stage is where you have the opportunity to convince your potential customer to buy your products or services. Showcase the key features of your product or service and reiterate the problems it solves. Besides, as mentioned in the introduction, consider showcasing your brand values or the people behind your brand as it is something heavily valued by customers today. Suitable videos for this stage are product demos or corporate videos.

Stage 4 – Delight

At this point, you’ve closed the deal, but the process does not finish here. It’s time to strengthen the relationship further.

How do you do that? Communicate with them, see how are they doing and what content interests them. Then, produce that content and keep sharing valuable content regularly.

Some of the videos you can produce at this stage are: thank you or FAQ videos.

2. Target the right audience

Do not waste your video efforts. Do some research and assess who is your target audience to avoid your video being seen by people with little or no interest in your product or service. Once your target audience has been defined, it will be much easier to create content that meets their needs.

3. Market the corporate video on the right platforms

Another key thing to get more clients is to share your corporate videos on the right platforms. Thus, once aware of who is your target audience, do further research to discover which platforms do they use the most. Applying an effective video distribution strategy will give you better results. In other words, it will increase the chances of being found and contacted by your potential customers. 

Long-Lasting Relationship and Effective Targeting

To sum up you can see that it is really important to use videos to create lasting relationships, and target effectively. Applying these marketing strategies to your organisation, will improve the number of clients that you receive at a regular rate.

If you have any questions or need any further assistance, do not hesitate to contact the team at Impress Video.  

Thank you for reading,

Melvin.

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