How to make interesting corporate videos

3rd March 2022

How to make interesting corporate videos

When it comes to videos, we know that interesting corporate videos are rarely witnessed, as most of them have monotonous and bland messages. However, we can make some alterations to make them more appealing and engaging. So, in this article, we will discuss which concepts we propose you incorporate to create interesting corporate videos.

STORY

Storytelling

Begin with a question

You must ensure that viewers will watch the full video while drafting your screenplay. To do so, ask your audience a question at the start to catch their interest. They’ll probably keep watching the video after that since they’re curious about the answer.

Compose your story

You must give the video a sequence so that your audience completely understands it. If you incorporate any narrative, you will most likely get higher interaction from them, as they will probably want to know what happens.

Focus on your clients

When presenting your company’s features, keep in mind what your consumers expect from you. So, instead of listing and explaining them, demonstrate them in a more visual approach; people will comprehend it better this way.

SHOOTING

Shooting angles

Start using a variety of angles

We’ve all heard that just clicking the camera’s button and chatting in front of it is the simplest method to capture things. However, being the simplest does not imply that it is the best.

When recording, attempt to incorporate a variety of perspectives to capture the object or individuals being recorded. But don’t exceed it and stick to the 180-degree guideline.

Have dynamic views

Not only should you experiment with different perspectives, but you should also try to record some of them without using a tripod. This implies that some of the videos may have more moving images, such as someone walking. The video will get a clearer result this way.

POST-PRODUCTION

post-production

Include colours and filters

To make the video more cohesive, try to edit all of your footage in the same way to achieve a correlated ultimate product. This is significant since the colour is a vital component of the narrative, and each tone has something important to express.

If you want to draw attention to something in the clip, make that object or person wear brighter colours, while the rest of the objects in the frame use darker colours.

Consider the power of music

Music has a strong influence on our minds and emotions. As a result, attempt to add cheerful music that is more relevant to the message you want to deliver.

Include subtitles

Always include subtitles in your videos, no matter what they are about. This will for sure maximise the effect of your video across all platforms. Not only because of the people with hearing disabilities but also for everyone that wants to fully understand the message.

 

Making an effective corporate video takes a great deal of imagination and planning. Although these videos are not intended to entertain your audience, why not set your own rules and have fun while doing it? With our help, you will be able to transmit an effective and strong message, and as result, increase the number of people who rely on your firm.

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