How to show your brand values in your corporate videos

Brand values in corporate videos can provoke different emotions in viewers. As emotions affect us as humans and are what determines what we believe in, showcasing the business values in your corporate videos, will improve the audience reach of it. That is why it is critical to show your brand values in your corporate videos so that people can connect and form relationships. In addition to showing your beliefs, you will need to do so with consistency and firmness, proving that you truly believe in what you say and that they are not just words, but feelings.

However, this marketing technique is more difficult to implement when delivered via video, rather than through your social media feed or the web, but we can promise you that it is worthwhile. In this blog, we will discuss why and how you should demonstrate your beliefs in your corporate videos.

Why should you show your brand values?

First and foremost, we will define what a brand value is. We describe it as a firm’s basic set of building principles and rules, or what the company as a whole believes in.

Companies may better explain their beliefs, traits, and goals to customers thanks to them. Leadership, quality, justice, and even sustainability are examples of brand values. Furthermore, by identifying the worth of your brand, you empower your marketing team to follow a specific storytelling narrative and storyline. In this manner, your beliefs will be communicated through your logos, emails, fonts, and even the shades you choose.

Because you will be drawing new audiences and interacting deeper with your present ones, you will most likely gain more brand loyalty and exposure while improving engagement. According to Harvard professor Gerald Zalman’s book, practically every purchase choice is initiated by the unconscious, implying that values are extremely important in these circumstances.

Importance of showcasing your brand values

How to show your brand’s values in Corporate Videos?

The first step is to become thoroughly aware of your brand. This will help you determine your brand’s personality and how to incorporate it into your video content development.

Once you’ve determined your values, they’ll fit into one of the 12 brand archetypes. Each archetype corresponds to a fundamental human desire. As a result of defining your key desire, you will stand out from your competitors and connect better with your customers.

But you’re probably wondering why this is crucial for a video. It enables you to root your video content and make the appropriate decisions while building your script. So what you say and how you say it will be consistent with your beliefs.

Creating authentic narratives

In today’s competitive market, authenticity reigns supreme. Authenticity goes beyond just stating your brand values; it’s about weaving them into compelling narratives that resonate with your audience.

This is why truthful storytelling humanises brands and builds trust with viewers. When crafting a corporate video, focus on real stories, genuine experiences, and sincere emotions that reflect your brand values.

Whether it’s showcasing the journey of your employees, sharing customer testimonials, or highlighting community initiatives, authenticity should be the cornerstone of your narrative.

Your employees are not just workers; they are the living embodiment of your brand values. Incorporating employee testimonials and showcasing their contributions to your company’s success humanises your brand and adds credibility to your message.

Highlighting the stories of passionate employees who embody your brand values not only strengthens internal morale but also resonates with external audiences. Consider featuring interviews, behind-the-scenes footage, or day-in-the-life segments to give viewers a glimpse into the people behind your brand.

Main aim of Corporate Videos

When creating a corporate video, you will be attempting to make your corporate video interesting to persuade people to purchase your product or service.

You may attract them first and foremost with graphics. A decent colour palette, typography, and cinematography will add value to your video. Second, you may hook them in with your words, which is where brand values come into play. This way you will present your message in the way that suits best your ideals.

A corporate video without a clear call to action (CTA) is like a ship without a compass – it lacks direction. Your brand values should not only inspire viewers, but also prompt them to take meaningful action. Whether it’s encouraging them to support a cause, join a movement, or engage with your brand on social media, your CTAs should align with your values and resonate with your audience. By empowering viewers to become active participants in your brand’s journey, you foster a sense of community and loyalty that goes beyond mere consumerism.

Measuring success and iterating

As with any marketing initiative, measuring the success of your corporate videos is crucial for continuous improvement. Define key performance indicators (KPIs) that align with your brand values, such as engagement metrics, brand sentiment analysis, or customer feedback.

Analyse the impact of your videos on audience perception and behaviour to gauge their effectiveness in conveying your values. Use these insights to refine your storytelling approach, iterate on your content strategy, and create even more compelling videos that resonate with your audience on a deeper level.

brand values in corporate videos
Aim of brand values in corporate videos


Overall, brand values will enhance your corporate videos’ storytelling as well as make them more engaging for viewers. Furthermore, it is not only about creating content but also about reaching your audience’s emotions.

If you’re thinking about developing video content but don’t know where to start, you must collaborate with a video production company like us, Impress Video. We will assist you in creating the material you want. So, what are you waiting for?


Thank you so much for taking the time to read the blog,

Marta & Sara.


Contact Impress Video now

If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, at Impress Video we can help you. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!