How to write a Corporate Video Script

21st April 2020

How to write a Corporate Video Script

You may be wandering how to write a corporate video script. In this blog we will give you some tips on how to write and prepare this document for an effective production outcome.

Long before a camera starts rolling, a corporate video has been exhaustively thought-out and planned. It is so important that the corporate video treatment/script/storyboards are fully signed off before any scheduling or filming takes place. Otherwise a number of complications and differences of opinions may arise making the video production virtually impossible to shoot and deliver on time and sometimes on budget.

Tips on how to write a Corporate Video Script

Write a video production brief

The first step you should take is to write a brief. It will help you better understand your objectives, your audience and the message or messages you want to share. Make sure you answer the following questions:

  • What is the goal of the video?
  • Who is the audience of the video?
  • What is the topic? (The more specific, the better)
  • How many channels are you going to use to distribute it? Which ones?
  • What should viewers learn from it?
  • What is the call to action?

Turn the message into a story

After writing the script, you should translate the message(s) into a story. It does not have to be complex. Simply, you need to engage your audience, and stories are a useful way of doing so, remember ‘simple is best’.

Communication is key!

Make sure you use a language your audience understands, avoiding jargon and buzz words. They should easily understand what is being said in the video. Otherwise, it may be impossible to engage with your audience. What’s more, try to keep the tone simple and conversational.

In regards to your content and video approach, tell the viewers how can you solve their problem rather than how good you are as a company. Conversely share some stories and show who you have solved these problems for, chances are it will be for other clients just like them.

Keep it short and sweet

It is also important to highlight the need of being brief. Try to focus on the details and avoid overloaded information. Corporate videos usually last 2-3 minutes, so don’t write a script consisting of too many pages as the video will be too long and could require a number of edits to get it down to the right length.

Use more than words

When writing the script, don’t think you have to communicate all the massage(s) through dialogue alone. In corporate videos, visuals and sound also play a key role. Animation is also useful in the sharing of data and processes. 

Timing is everything

Finally, you should read the final version of the script out loud several times and pay attention to:

  • The length.
  • Where emphasis falls.
  • Any phrases that are difficult to pronounce.

You will be then able to identify which parts you should change.  Some words look good on paper, but once you read them out loud they might sound a bit excessive. Edit the dialogue until the script sounds natural.

Importance of writing a Corporate Video Script

When filming a corporate video, many people tend to focus on the production stage rather than on the actual script. However, they are unaware of the fact that better results are obtained when the filming has been previously thought and planned out.

At Impress we are aware of the importance of the script. We work hard on the preparation stages to provide an accurate idea of how the final outcome will look like and to make sure that it matches our clients’ expectations.

We hope that you now have a better understanding of what a corporate video script is and how it should be approached. Should you have any questions, don’t hesitate to get in touch.

Thanks for reading!


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