Why Video is a Must-Have in Modern Marketing

In today’s fast-paced digital landscape, the importance of video in marketing cannot be overstated. According to recent statistics, video content accounts for over 80% of all internet traffic in 2021, and this number is expected to reach 82% by 2023. This indicates that video is no longer just a trend, but a necessary tool for businesses that want to stay relevant in today’s fast-paced digital landscape.

Despite the prevalence of video, many businesses have yet to embrace its potential fully. As video production agencies, we have witnessed many businesses that have yet to fully embrace the potential of video in their marketing efforts. We often come across companies who decide to create a video solely because their competitors have one – a ‘keeping up with the Joneses mentality.

As a video production agency, we understand the importance of video in showcasing a company’s unique brand, services, and values. A well-crafted video can help set a company apart in a crowded market, establish a deeper connection with its audience, and increase engagement. By taking a unique approach to video production and focusing on quality rather than quantity, businesses can create videos that truly reflect their brand and values. This, in turn, can lead to increased brand recognition, customer loyalty, and ultimately, revenue growth.

Top reasons why you need video

importance of video for businesses

Keeping Pace: why video production is vital

The pace of technology and marketing is constantly evolving, and video production has become a key element in this fast-paced landscape. Many companies were once hesitant to invest in video, thinking it was unnecessary or too costly. However, as the benefits of video have become more apparent, these same companies have started to embrace it as a valuable marketing tool.

To be seen in a good light: why originality is key

A well-produced video can be used to showcase your brand, services, and values in a unique and engaging way. It can also set you apart from your competitors by highlighting your company’s strengths and differentiators. However, simply creating a video for the sake of it or because it’s a trend can lead to bad results.

To truly stand out, companies must see video production differently. Rather than following the pack, businesses should focus on creating a video that truly reflects their brand and values. This may mean taking a different approach than their competitors and thinking creatively about how to present their offerings.

Using Testimonials: how to differentiate yourself

One effective way to differentiate yourself is by letting your clients or customers speak for you. Testimonials are a powerful tool that can provide social proof and build trust with potential customers. But, rather than simply featuring a series of talking heads, consider taking a more creative approach. For example, you could create a story-driven video that follows a customer’s journey with your product or service. For example, by highlighting the benefits they experienced along the way.

Showcase who you are

Another way to stand out is by demonstrating your products or services in action. This can be particularly effective for businesses that offer a physical product or an experiential service. Showcasing your offerings in an engaging and visually appealing way can help potential customers understand the value of what you have to offer.

Quality over quantity

Finally, we encourage businesses to prioritise quality over quantity when it comes to video production. While it can be tempting to cut corners and produce a lower-quality video, investing in a well-produced video can pay off in the long run.

A poorly produced video can do more harm than good, leaving a negative impression on potential customers. On the other hand, a high-quality video not only reflects positively on your brand, but it also has a better chance of capturing and retaining the attention of your audience.


In conclusion, video production is no longer a “nice to have” but a necessary tool for businesses. Even more if they want to stay relevant in today’s market. Research has shown that the importance of video in marketing will only continue to grow in the coming years. To truly stand out, companies must see video production differently. And think creatively about how to showcase their brand, values, and offerings. By investing in quality and taking a unique approach, businesses can set themselves apart and make a lasting impact on their audience.

Thank you for taking the time to read it, and we hope you found it interesting, 



Contact Impress Video now

If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!