Top sectors that benefit the most from Corporate Videos
It is becoming increasingly noticeable that corporate videos are an important tool, although some industries need them more than others. In this blog, we will explore what industries need them most and why they should be part of their websites and social media networks. This happens because video content is processed far more quickly by the human brain than written content. As a result, businesses may build closer bonds with potential customers.
Corporate videos are a great way for businesses to show off their products, how their employees work, and also with whom they work. But, are there any industries that require corporate videos more than others? The answer is yes, and we will explain why and how in this article.
Why the Software Industry needs Corporate Videos
The companies in this industry base their activity on providing services. This is the reason why it is really difficult for them to demonstrate what they know, and how they perform.
As a result, corporate videos enable them to do so and demonstrate what are their strengths. By doing these videos, they might successfully express the message and show their company’s culture and ethos by doing this on film and using a tone of voice relevant to the story.
Tech Industry, Enhancing Communication with Video Content
Companies from this industry perform really complex manufacturing processes for the manufacturing of their sophisticated products and services. As a result, at Impress Video, we would advise businesses in this area to create How-To videos.
The Tech industry is a technical one that often uses complex, industry-specific terminology, hindering their communication with customers. Corporate videos employ visual demonstrations of key processes and products, improving understanding and engagement. By using corporate videos, they can flawlessly show and explain to their customers what they do. So. if their clients end up understanding everything, it is more likely that their customer base will trust the enterprise more and therefore, increase in number and loyalty.
Why the Industry of Healthcare needs Corporate Videos
Secondly, healthcare is also an industry that needs corporate videos. The healthcare business, like the engineering sector, suffers from the inability to easily demonstrate the services it provides as they are too scientific for a normal audience.
Moreover, corporate videos allow them to engage with their staff and consumers while also educating individuals who watch the video. We also know that developing corporate videos to highlight new and sophisticated products, ways of working, and services would be the best root for organisations in this industry.
At Impress Video, we have closely worked with healthcare professionals and often work with clients who are in the dental field. For instance, Campbell Clinic, a derby based dental clinic that hired us to communicate their mission and beliefs as a way to create a closer relationship with clients.
The Education Sector
Corporate videos should be used by all educational institutions, whether they are schools, colleges, or universities. This is essential to them as the sector has become increasingly competitive and differentiation can only happen by advertising themselves and informing parents about what they do, how their method separates them from other providers, and what to expect from them.
In addition, it is a good way to showcase their facilities and resources. Corporate videos allow schools and universities to show these facilities in action, where the students can gain a realistic perspective on what their life in that environment will look like. This could perhaps be done through a virtual campus tour which is extremely useful from students that are interested from overseas and might not have the opportunity to have an in-person tour.
This way, institutions will be able to effortlessly advertise themselves while also capturing the attention of their audience and making themselves recognised in this manner.
Public industries services
However, not only private firms require outstanding visual material and a high level of communication. Public sector companies must also use these communication techniques as they rely heavily on people’s trust and the concept of transparency through keeping citizens informed.
Corporate videos facilitate the explanation of ongoing public projects and initiatives in a way that is engaging and accessible to customers, ensuring transparency and citizen involvement. In fact, it is even more crucial that they do so because all the people will be able to comprehend where the tax money paid from their salary goes.
Corporate videos are relevant to this industry because of public safety. Whenever there is a crisis or natural disaster, health emergencies, etc… these videos can be used to disperse quickly vital information to the public which, thereby, ensures that safety procedures are followed, same with emergency procedures, making sure that these updates are understood by the population. Videos are always far more effective than text in high stress situations because they convey information quicker.
In conclusion, corporate videos are relevant to all industries and no matter your industry, investing in them is a strategic move that can help businesses boost engagement, build trust with customers, which then leads to growth. We hope you learned about which are the industries that need corporate videos. Thank you for taking the time to read it.
Maria.
Contact Impress Video now
If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, at Impress Video we can help you. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
