Legal Considerations for Video Production: Copyright, Licensing, and Releases

Every company and person should be aware of the legal bits of video production and filmmaking. From copyright issues to data protection regulations, understanding and adhering to the legal standards in video production is essential for the success and longevity of your projects.

In this blog post, we will explore the legal bits that filmmakers must consider during the video production process. To ensure compliance, ethical practices, and safeguarding of their work. Let’s explore the key legal areas involved in video production and filmmaking.

legal concerns in video production process

Copyright Issues in Videos

One of the crucial aspects that video producers must address is copyright protection. Video production like in corporate videos, often incorporates various creative expressions, including written, musical, artistic, and dramatic works, as well as movies, drafts, radio, and audio.

However, it is disheartening to witness the prevalent misconception on the internet that everything can be freely used without considering copyright laws. This misunderstanding can have severe consequences for corporate videos.

To safeguard against copyright issues, video producers must be diligent in obtaining the necessary permissions and licenses for any copyrighted material they intend to use. This can include securing the rights to use music, images, video clips, or other copyrighted content. Clearances and licensing agreements ensure that the video is legally compliant and respects the intellectual property of others.

Additionally, it is crucial for video producers to be aware of fair use provisions within copyright law. Fair use allows for the limited use of copyrighted material without permission under certain circumstances, such as for educational, commentary, or transformative purposes. However, determining whether the use of copyrighted material falls within the bounds of fair use can be complex and requires a careful analysis of the specific context and purpose of the video.

Remember, respecting copyright laws not only safeguards the original creators’ rights but also demonstrates professionalism and ethical practices within the corporate video industry.

GDPR in Video Production

General Data Protection Regulation for video production

The General Data Protection Regulation (GDPR) is a significant legal consideration for video producers. This legislation aims to protect individuals’ privacy and prevent the misuse of their personal data. Companies holding personal data on computers or in files about customers or employees must protect the registration of this data.

The GDPR, implemented on May 25th, 2018, introduced regulations for businesses across Europe regarding the collection, storage, and processing of sensitive and personal data.

To comply with the GDPR, video producers must adhere to several key regulations.

  • Firstly, they should promptly delete a user’s data if requested.
  • Secondly, having a compliance document outlining the data protection policies is necessary.
  • Thirdly, obtaining user consent through a consent form is mandatory.
  • Lastly, in the event of a security breach, the Information Commissioner’s Office (ICO) must be notified within 72 hours.

Non-compliance with these regulations can result in fines for offenses, with penalties reaching up to 10 million pounds.

Data protection is particularly critical in the media industry, especially in corporate video production. Producers should prioritize respecting people’s privacy and avoid distributing unapproved materials. It is crucial to obtain proper consent and ensure the verification of images used in videos.

Moreover, when shooting company videos involving multiple individuals, privacy considerations become paramount. Featuring people who do not wish to appear in the video without their consent infringes upon their privacy, necessitating a reshoot.

Defamation and Ethical Issues

Defamation, which involves false statements that harm someone’s reputation, is a critical legal concern in video production. Video producers must be cautious to protect both the company and individuals involved.

To address defamation issues effectively, submitting a specific and persuasive request is essential. This request should specify the false statements, establish the harm caused, present supporting evidence, emphasise reputational damage, and seek appropriate remedies.

Additionally, ethical considerations play a vital role. Producers must prioritise inclusivity, prevent discrimination or racism, and accurately reflect the diverse society we live in.

Get Clearance on the Spot

Creating an engaging corporate video often requires incorporating additional video and audio elements to enhance the overall appeal. Original content alone may not captivate viewers as effectively, prompting the need for innovative approaches and the use of other creators’ content. However, it’s essential to obtain the necessary clearances and licenses for such elements to ensure legal compliance and avoid potential complications down the line.

We recommend taking a proactive approach by obtaining clearances and licenses during the early stages of production. By addressing these requirements as you go along, you can effectively manage potential complications and ensure a smoother production process. This approach allows you to focus on creating a captivating corporate video without the worry of infringing upon others’ rights or facing legal consequences.

Complying with Legal Obligations in Filmmaking

Video production legal concerns
legal responsibilities in video production

Filmmaking, whether for distribution or broadcasting, necessitates compliance with a range of legal obligations. Statutory requirements, copyright laws, and permissions are critical considerations.

Public liability insurance is essential to cover any damage or injury that may occur during filming. Obtaining permission for various elements is crucial. It can range from scripts, to images, film clips, music, products, logos, well-known people, works, designs, fonts, people’s consent, shooting on private property…

Failure to obtain necessary clearances and permissions may result in the inability to screen your work publicly.

Legal Issues of Working in Public

Filmmakers working in public spaces must be aware of legal issues and protect themselves against potential lawsuits. Obtaining written and spoken permissions from individuals appearing in films, especially in documentaries, is essential.


After reading this blog you may have a better understanding of the ethical and legal bits in video production that companies face. Should you have any doubts, please do not hesitate to contact us. We are happy to help.

Thank you for reading,



Contact Impress Video now

If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!