You might be confused about the type of video you should produce for your next marketing campaign. You may be thinking, should I invest in animation or a live-action video? The truth is that there aren’t big differences between live-action and animation videos when it comes to cost and time. How do you decide which one to go with then? The decision will depend on  your company’s culture or target audience. Let’s look at the strengths and weaknesses of each video type to help you decide which is the best option for your brand.

Live-action vs Animation

On the one hand, live-action videos are videos that capture the real world and that contain real people, objects or animals. There are many different types of live-action videos. A couple of popular ones could be talking head videos, vlogs, interview videos and testimonial videos. On the other hand, animated videos are computer-generated by moving 2D and 3D pictures. They usually start with drawings done by hand and businesses tend to use them for explanations or to share their brand’s stories.

Strengths of Live-action

1. Brings a Human and Personal Element

If you want to show the human side of your business (including emotions), a live-action video is a way to go. Live-action videos are particularly interesting for businesses that are all about people or that require interactions. An example of a business requiring this type of video is a holiday resort. Here, a real-world video is needed to showcase the resort’s location, main features and the experiences of the guests.

2. Easily Presents Physical Products

Businesses can also use live-action videos to present tangible products such as shoes, handbags or jewellery. The more physical and tangible the product is, the more suitable this type of video. This is because live-action videos help people see the product’s real quality and practical side. This, in turn, helps potential customers assess whether the product aligns with their interests and encourages them to make a purchase. An animated video, however, won’t be able to provide such details unless you invest a huge sum of money in a hyper-realistic 3D animation.

3. Most Times A Lot Quicker

As long as you don’t add too many complicated elements, video producers can shoot and edit live-action videos much quicker than animated ones. Especially, if there is a general structure for these videos in demand. An example is testimonial videos. Most businesses currently need them and as their structure is similar regardless of the business type, video production agencies can produce them fast.

Strengths of Animation

1. Simplifies Complicated Ideas

Animation explainer videos are a popular way of presenting and demonstrating sophisticated processes in an easy-to-understand way. So, one of the main advantages of animation videos is that businesses can use them to explain things effectively. Animation videos also bring a lot of colour and expression to the videos making them more entertaining to the viewers.

2. Longer Shelf Life

Trends, technology and lifestyle change and videos become outdated quickly. If videos are not updated, viewers stop relating with the showcased content and sales start diminishing. Nonetheless, these changes do not affect animated videos that much as they have a longer shelf life than live-action videos. Besides, apart from the fact that businesses can use them for longer periods, animated videos are easily editable. This puts them at a greater advantage.

3. No Limitations In Video Creation

With animation videos, you can let your imagination run wild, and easily implement abstract ideas to not only capture viewers’ attention but entertain them. Therefore, animation videos are a key tool to market intangible products and services. An example of an intangible product will be an app.

Weaknesses of Live-Action

1. Struggles With Complexity

A live-action video struggles a lot in terms of costs and time if you have abstract and complex ideas that you want to demonstrate. A live-action video is limited to a certain boundary of what it can achieve and implement when it comes to our realm of imagination.

2. Difficulty Of Reshooting

Once videos are done, it can be very difficult for a company to get the same team and actors to the location to shoot the video all over again. Thus, there is no room for mistakes. In the case of some mistakes happening, you should be able to work with the existing footage.

Weakness of Animation Video

1. Production Can Be Longer

Animation video production can take longer than live-action video production. The reason why it takes so long is because video producers have to build everything from scratch: the background, the characters, the sounds, etc.

2. Real-World Conditions Harder to Duplicate

In animation video production it is harder to bring in real-life environments such as the lighting or the realism of places. Then, it is better to avoid animation if this is a priority.

3. Difficult Bring Forward A Serious Tone

With animation videos, it can be very difficult to bring in that seriousness of a message with cartoony visuals. If you think about charities, for example, they rarely use animation for their videos to implement seriousness.


After reading this blog, you may have a better understanding of strengths and weaknesses of these two types of videos.

Thank you for reading,



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If you would like to do an Animated Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!