New and useful Product Video Trends for this year

Every year, product video trends change rapidly as tendencies evolve. So in this post, we will explain which trends we recommend following this 2023 and how to make the most out of them. Almost every marketing guide includes the same advice: add a video to your marketing campaign. But, what is the best video type? How much does video production cost? What are the product video trends? These and many other questions may have come to your mind after reading multiple sources. However, in this blog, we’re going to explore the latter.

Video is the major form of digital interaction, attracting 82% of worldwide internet traffic. Videos reached 90% of online users by the end of last year. Even more, in 2023 they are expected to keep this growth path.

Therefore, strong e-commerce firms are creating promotional films of their products to attract and convert more consumers. Also, it is a perfect opportunity to give an insight into your product features while marketing them.

As a video production company, it’s important for us to stay up-to-date on the latest trends and techniques to provide the best service to our clients. With that in mind, let’s dive into some of the product video trends we’re seeing for 2023.

Something commonplace on social media will be shoppable videos. Shoppable videos are videos allowing viewers to buy a product as soon as they see it. Viewers only have to click on the product to be redirected to the landing page where they can easily make the purchase. Many businesses are already using them to cope with impatient shoppers. Head over to Instagram or Facebook to see some examples.

This year many businesses will use 360- degree video, an immersive video that allows the viewer to look in any direction. A lot of expertise is needed to produce these videos. Therefore, if you decide to produce one, consider hiring a video production company. The production process will be then simple and enjoyable.

Interactive videos will also be common as they are easily produced by brands and more engaging than regular videos. What’s more, those companies that produce interactive videos are positioned as tech-forward thinking companies, which is valued by modern consumers.

Consumers demand more authentic content than ever before. They expect brands to post weekly or even daily content. Consequently, there is going to be an increase in the number of videos produced by the brands themselves (using their digital cameras or mobile phones) rather than by video production companies. Besides, user-generated content (UGC) will also grow in popularity as it has been proved that users arriving at a site via UGC are more likely to make a purchase.

Nowadays, many people prefer to watch videos without sound, especially if they are in a public space. In Facebook, for example, 85% of people watch videos without sound. Creating videos with captions and valuable content will help you reach larger audiences and increase view-through rates.

Many companies, celebrities and influencers are currently using (and will use) vlogs to connect with their customers. Apart from being an amazing tool to showcase products, operations or behind the scenes, vlogging humanises a brand and helps businesses build brand trust.

73% of customers prefer learning about a product or a service by watching a video. With short videos, marketers may capture the attention of the audience without needing them to spend loads of time in front of the screen.

This type of video is especially popular among social media platforms and young people. Social media to promote them can be Tiktok (which is the most trendy one nowadays), but also Instagram Reels (and stories), or YouTubeShorts. So, short films are an important aspect of all of these platforms and a good way to promote a product or a new product launch.

9. Animation

Animated videos became an essential marketing tool in 2020 when companies were unable to film real footage due to lockdown restrictions. Nonetheless, animation will become even more popular this year as new styles and techniques emerge. Besides, it allows safety-conscious business to still leverage their messages while keeping social distance.

Finally, all videos produced in 2021 must be optimised to rank on SERPs. To do so, you’d have to use video file names, titles and descriptions that contain the keyword you want to rank for, add relevant tags, subtitles and create attractive thumbnails.

13. User-generated content

Another way to market a product is by asking users on the internet to create their own videos with your product. This is an engaging way to advertise your product and even see customers’ reviews as well as what features they enhance.

Also, it is a more direct way to reach consumers and get to know them and their preferences. Furthermore, it can help you get a wider audience since they can upload their videos to social media and reach new potential customers.

Thus, start thinking of a campaign to do this, and then, you can make a recap video of all your followers’ videos.

Or as the following TikTok video shows, Tiger is now being promoted by users even without trying it. Since the beginning of 2023, this brand has been given free marketing by its users, mostly through Tiktok and Twitter.

@timeaxb_ Never too early for everything heart-shaped💘🎁 • • •