Visqueen is a market leader in the manufacture, supplying structural waterproofing and gas protection systems. It recently launched a new product to the market via Amazon: the ‘Visqueen Ultimate’, which is UK’s proposed strongest black bin-liner.
Visqueen required a TV advert production agency to produce a 20sec advertisement for their spring campaign. The video was available for YouTube video advertising, as well as Facebook and Instagram commercials. The advertisement targeted young professional females with a comical tone.
We wrote, produced, directed and delivered a 20sec advertisement based around the theme ‘spring cleaning’ from a female’s perspective. We also produced shorter versions of the main campaign for Visqueen’s social media channels. These shorter videos were used for Youtube’s un-skippable advertisements, Facebook and Instagram. The three social media platforms provide insights into the videos’ performance. Therefore, Visqueen could measure the success of each video advertisement in terms of impressions, comments, shares and clicks. This data helped them tailor their future advertising campaigns.
“I highly recommend their services. A very professional organisation that gets to know the product and the target market very quickly and delivers beyond your expectations”.
by – Lucinda Holmes
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