Visqueen required a TV advert production company to produce a key advert for their spring/summer campaign. The advertisement targeted young professional females with a comical tone. Shorter versions of the advert were also created to be used on Instagram, Facebook, and YouTube Ads.
We wrote, produced, directed and delivered a 30sec advertisement based around the theme ‘gardening’ with a comical tone. In addition, we produced shorter videos of the main campaign for Visqueen’s social media channels. Concretely, Visqueen used these videos for Youtube’s un-skippable advertisements and on Facebook and Instagram. All social media platforms have their own analytics tools, allowing businesses to get insights into the content they post. Thus, Visqueen could measure the success of each video advertisement production in terms of impressions, comments, shares and clicks. The data collectedwas key to improve their up-and-coming online video advertisement campaigns.
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by – Lucinda Holmes