Visqueen is a market leader in the manufacture, supplying structural waterproofing and gas protection systems. Remaining leader in the industry, Visqueen as technical authority, trusted for many ISO product standards. Visqueen launched the ‘Visqueen Ultimate’, a new product to the market via Amazon, and therefore selling UK’s proposed strongest black bin-liner.
Visqueen required a video production company to produce a key advertisement for their autumn campaign. The video was available for YouTube video advertising, as well as Facebook and Instagram commercials. The advertisement targeted at a young female professional audience with a comical tone.
We wrote, produced, directed and delivered a 30sec advertisement based around the theme ‘cleaning’ from a female’s perspective with a comical tone. In addition we produced shorter lengthed videos of the main campaign for Visqueen’s social media channels. These videos were shorter in length and used for Youtube’s un-skippable advertisements and used on Facebook and Instagram. This allowed Visqueen to measure the success of each video advertisement production in terms impressions, comments, shares and clicks through their product pages. This data collected, was used in their marketing approach, for their following online video advertisement production campaign.
“I highly recommend their services. A very professional organisation that gets to know the product and the targeted market very quickly and delivers beyond your expectations”.
by – Lucinda Holmes
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