Why should you use product videos in e-commerce?

Using product videos in e-commerce is getting more popular more and more. But what is the reason behind this?

A video is an excellent technique to capture the viewer’s attention and generate sales since its format allows us to convey emotions and messages in our film. This method is far more convenient than using images or words.

Nonetheless, using product videos in e-commerce is important, since when it comes to purchasing, people want as much information about the product as possible, and the best method to provide this information is through video.

amazon - product videos in e-commerce

Videos on social networks

Furthermore, video is becoming increasingly significant in social networks, where it is beginning to take precedence. Changes on Facebook, for example, have resulted in more videos appearing on users’ timelines.

However, we must keep in mind that each network is unique, and a video cannot be presented in the same way on YouTube as it can on Facebook or Instagram, because the latter’s videos have no sound and have a shorter watching duration.

Product demo videos

A demo video is one method to promote your brand while also offering viewers some useful content. After all, there may be people who have heard of you and your products but are unsure how they function or how that product might help them in their daily lives.

They’re excellent at cutting a lot of the jargon present in instruction booklets, and they allow you to be a little more creative in how that information is delivered.

With product demo videos, everything is accessible. But it can be troubling as you may not know how to make one or lack the expertise/insight to adequately display your items.

However, here at Impress Video, we can assist you. We create excellent product videos and deliver them when needed. So now we’re going to share some of our expertise with you and you’ll understand how we make them.

creating product videos for e-commerce

How to make good product videos for e-commerce?

The most crucial thing is to prepare the video and write a screenplay for it. However a good idea done poorly will get us nowhere. That is why it is critical to give our videos a professional appearance.

So what we are saying is that apart from shooting in 4K, you also need to take care of the pictures and shoots. This way, the video will have a good rhythm and vitality. Finally you also need the video to have a nice sound.

What we do first and foremost is to generate animated videos that will help us arrange the screenplay with a very cautious and professional aesthetic and animation. This way, then we are able to produce effective and professional outcomes that will definetely satisfy our customers.


We hope you found this blog interesting. Thank you for your time in reading it.



Contact Impress Video now

If you would like to do a Product Video in E-commerce at Impress Video we can help you. We are video production and marketing professionals, that will help you with your product or any other type of videos.  We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!