Elevate your brand with Corporate Video Production
Do you want to want to elevate your brand? What kind of question is this? Obviously, who doesn’t? So if you want to know how promoting a brand with corporate video will affect your business, this blog is your lifesaver. Most marketers are increasing their video marketing and it’s not for no reason. Thanks to corporate video production, you will definitely be able to boost your brand due to the reasons we are going to explain just now.
More engagement with your clients
We all know video is more entertaining than text content. Including videos in your digital marketing tactics might help you attract the attention of your target audience. When a video begins to play, they will stop scrolling through a multitude of still photographs. So including videos also in your marketing strategies will definitely boost your rates. But in which marketing strategies?
Email marketing
Including videos in newsletters (and other types of emails) is proven to increase the number of times it is opened.
SEO – Search engine optimisation
It can help you rank better as it can increase the quality of your content so that Google engines understand you have to be ranked in a higher position in SERP (aka Search Engines Results Page).
Social media marketing
Showing aspects of your company on social media makes your company look nicer and more approachable, which will make you sell more. So this is why we recommend posting your corporate videos on social media.
Pay-per-click campaigns (PPC advertising)
If you want your PPC campaign to drive tonnes of traffic to your website, you should realise that the ideal video ad combines it being interesting, the benefits of your product or service with the requirements of the consumer, bringing the two together in an amusing or touching combination. So using video advertisements might be beneficial for your company.
Improvement of brand awareness
You can use videos to raise brand awareness so that consumers or potential customers remember your brand for future purchases. However, in order for this to be achievable, you must employ high-quality corporate films on your website and everywhere else.
This is the time to start leveraging emotions and communicating powerful messages through storytelling and showing your brand values. Consumers will then begin to associate you and your brand with your message and emotions. Following that, recognition will begin.
Trust building
Customers begin to trust you and your organisation more when you create videos that demonstrate honesty and openness. As a result, they purchase more of your products and hire more of your services.
But which forms of corporate videos contribute in the building of trust? Giving some behind-the-scenes videos so people can see your business and how you work. Or displaying your experience through videos, being this what we do at Impress Video.
Then, you end up becoming thought leaders in your industry.
Generating Sales and Leads
Another reason why promoting a brand with corporate video is a good idea is because it can help you generate more leads, thus more sales. So create high-quality corporate videos instead of wasting time and money on low-quality marketing techniques. Video content might help your business grow and succeed.
We hope you found this blog about promoting a brand with corporate video interesting. Thank you for your time in reading it.
Marta.
Contact Impress Video now
If you would like to do Corporate Videos with video production and marketing professionals, or any other type of video, at Impress Video we can help you. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
