What is a Promotional Video and why is it used

12th August 2021

A promotional video is a form of marketing video made to promote your products and services to your target audience. Businesses creating successful promo videos avoid sales pitches. Instead, they take it to a more personal level with the power of storytelling. This is mainly because people are moved to make decisions based on their emotions more than facts and information.

Promo videos are a great way to introduce your business to the people that arrive to your landing page or your social media profiles. Besides, they are one of the biggest assets in your digital marketing campaigns as they assist you in increasing conversion rates. 

Types Of Promotional Video

There exist various types of promotional video. The ones you choose for your business will vary depending on the company’s needs. These promo video types are:

1. Promotional Product Video

Businesses often produce a promotional video to highlight the customers’ experience with the product. It can show the benefits of using the product as well as how it improves people’s quality of life. This type of video is the most suitable for product launches as people get excited about the product quickly once the video has been watched. 

2. About Us Promo

Promotional videos are a great way to introduce your company to potential customers and to strengthen your relationship with existing ones. These videos can be a straightforward and simple introduction to the company or an in-depth behind the scenes. 

3. Event Promo Video

An event promo video is a tool used to promote upcoming events and to increase the total number of attendees. If the event is a recurring event then you can use the videos from previous event to create the promo. 

4. Explainer Video

These are short videos explaining a service or a product within your company to your target audiences. These can be in the form of animation, illustrating the steps or in the form of a general video with explanations.

Why people use promotional videos?

The main reason why promotional videos are used is because they give prospective buyers that extra push to make their mind up to take action. 

Besides, promotional videos are a great way to convey information in a short period of time, making them fun and effective. Simultaneously, videos are also a much more pleasing and attractive way to process information for most people. 

In addition, Google loves videos, meaning that promotional videos help your website rank higher on search engines as, apart from driving more traffic to the website, they contribute to an increase in the engagement rate (One of Google’s ranking factors). The engagement rate, which includes total views, shares, etc, is higher when the video is very eye-catching. 

Lastly, promotional videos are also a good way of building trust and credibility within your audience. Using promotional videos to inform and educate audiences helps them in the decision process, increasing the foundation of trust. 

After reading this blog you may have a better understanding of what is a promotional video, the main promo video types and their importance. Should you have any doubt, do not hesitate to contact us.

Thank you for reading,

Melvin.

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