The new era of infomercials is here

14th June 2022

The new era of infomercials is here

Following the technological transformation that we are experiencing, some may believe that advertising requires fresh marketing methods. But what if we told you there’s an old marketing approach we can now use to our advantage? We may now declare that the new era of infomercials has arrived.

This blog will explain why this Wild West marketing format is reappearing. But, before we get into that, we need to understand what infomercials are and what they can provide that other formats cannot.

new era of infomercials

What are infomercials?

Infomercials are lengthy television commercials that highlight the benefits of a company’s products and services to the viewer. You might have seen some if you happened to be watching TV late at night in the 1990s.

One of its distinguishing features is their duration, with some lasting up to 30 minutes. Too much, don’t you think? D  Nowadays, however, infomercials have evolved their format without losing their substance.

Infomercials are no longer just promoting Chuck Norris’ gym workouts or Snuggies. Because of the rising nostalgic feelings among consumers, big companies and several startups are re-embracing the format.

The current infomercial has high-end production standards, helping the corporation to increase awareness and make rapid sales, much like the old ones. The primary difference today is the duration of the advertisement. Although it might have easily been 30 minutes, infomercial designers have opted to reduce it to 5 minutes.

Although it may appear brief, when compared to the current trend of 30 or even 15 second television commercials, 5 minutes is a significant amount of time. Even better and more suitable for platforms such as YouTube.

Why is there a new era of infomercials?

Although they seemed to go away during the 1990s, they have recently resurfaced. Here are some of the reasons why.

Greater Depth

They allow you to go into great depth about your products and services. It may be quite beneficial if you can demonstrate the efficacy of your product, such as with a domestic cleaning item.

Message effectiveness

During prime time, television commercials are typically 15 to 30 seconds long. Viewers may not be paying attention to the message at this time.

On the other hand, when infomercials air late at night, there is a good likelihood that those who watch television around this time are more impacted by the message.

Ease of Tracking Results

If tracking tv commercials is tricky, tracking the performance of your infomercial is the opposite. Most infomercials include CTAs (calls to action), which encourage viewers to take action by placing an urgent order. Advertisers can assess whether or not the infomercial is a success in a matter of days.

More affordable

After many major corporations lowered their television advertising budgets, it is now more affordable for all businesses, particularly small businesses. As a result, these businesses can now select better time slots and reach a larger audience.

 

We hope you found this blog interesting. Thank you for your time in reading it.

Marta.

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