From Pixels to Profit: The Impact of Animation in TV Advertising 

Animation in TV advertising is a great way to capture consumers’ attention, as it is becoming increasingly challenging nowadays. So, the use of animation has become one of the key questions for marketers. Since there are currently continuous technological advances, animation is becoming popular and evolving. 

Traditional advertising methods are becoming obsolete as social media impact increases. Therefore, there is a need to include creativity and technology to reshape marketing efforts and produce engaging animated videos. Consequently, we have made a blog post to explain the role of advertising, the major benefits and the different types of animation to include.

Evolution of Animation in TV Advertising

Using animation for advertising is not new, however, since TV started brands are using more each day animated characters and stories to engage with users. Animation has long been used to create a distinctive and lasting brand representation, from the legendary Tony the Tiger to the ever-popular M&M’s characters.

By going back to the beginning, we see that in the 1930s, ads were mostly theatrical broadcasts, and there were only short skits with animation. And it wasn’t until the 1940s that combining the arts and animation with ads became real.

As a result, there is currently an increase in animated TV adverts that along with technology, are reshaping the way of reaching consumers.

The role of animation in advertising

Companies can present a whole TV advertising campaign in only a few seconds with an animated advertisement. Because of this, businesses may construct imaginary characters without the need for them to be realistic. This allows them to catch a viewer’s imagination while telling their story.

It can be enjoyable because there are no creative boundaries in the production, and animators can employ several tools to do so such as 2D, 3D, or CGI (however you prefer to call it).

Technological Advances in Animation

Animation technology has expanded the possibilities for video production. Moreover, modern animation software provides more high-quality videos and visually engaging elements. Innovative technologies such as 3D animation, motion capture, and virtual reality (VR) have improved the quality and attractiveness of animated advertisements.

In addition, CGI has enabled realistic animations to bring concepts to life. Also, developments in visualisation techniques have made it possible to create high-quality animations rapidly and affordably.

Ease of understanding the message

Companies may communicate their message in a very effective way with these sorts of ads. As a result, clients’ trust and comprehension of your brand grow, causing the company’s customer loyalty to grow.

Furthermore, their creation may be a fantastic tactic for businesses to improve their image among the younger generations. Depending on the type of video they want to create, companies can use a different type of explainer video.

This is because the introduction of animation may make your firm appear more innovative and trendy.

The Power of Storytelling

Animation enables advertisers to push the limits of storytelling in ways that live-action cannot.

Coca-Cola’s Happiness Factory campaign takes viewers on a journey revealing animated characters that seem to be in a magical world. For 2006, it is impressive what they achieved and the narrative they were able to transmit. All this with the narrative resonating with consumers and reinforcing the brand image of happiness and joy.

Advertisements during lockdowns and other occurrences

One of the most essential aspects of animation is the huge variety of methods available to do it. Companies may design their style and employ their preferred methods.

With something like a COVID-19 outbreak, there have been massive work-related incidents. This made it impossible for firms to continue developing productions. However, because of animation, businesses may continue to operate and create some fantastic high-quality adverts.

Cost of animation

After discussing the advantages of animation during lockdowns, we can conclude that they are a standard technique of communication in the majority of niches.  Furthermore, it is a lower-cost alternative to traditional advertising and is efficient in engaging your audience, among other advantages.

Live-action may be more expensive since there is a lot more room for error and delays than animation. On the other hand, it only takes some voice actors and a few animators to produce a high-quality animated video.

One of the greatest examples

Here we are just going to showcase what we believe is one of the best-animated TV adverts. Although beans on toast are beans on toast all around the world, Heinz did something to behold with this TV Advert.

The Rise in Animated Adverts

The last example we want to provide showcases the evolution of animation in TV adverts with new technologies. This video from Coca-Cola demonstrates the change from the other two to this one which was made last year. In it, the animations are more high-quality and the storytelling is better.

Furthermore, the emergence of augmented reality (AR) and virtual reality (VR) opens up intriguing possibilities for interactive and immersive advertisements. Besides, The incorporation of AI and machine learning into animation production is expected to improve efficiency and enable more personalised and targeted advertising.

TV Adverts are currently in need of a mix of technology and creativity. So, using these new techniques along with animations and powerful storytelling, will provide greater success for your advertisements. Brands can build animated experiences that engage customers in novel and creative ways, blurring the distinction between advertising and entertainment.

We hope you enjoyed the blog and thank you for taking the time to read it,

Marta & Sara.

Contact Impress Video now

If you would like to do an Animated Video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!