20th November 2020
Creating a product video is a challenging task. It requires a lot of time and money, but there is nothing more rewarding than a finished product video you like and you’re proud of. You can produce it yourself or hire a video production company. Regardless of your choice, here are 11 tips you should take into account to create amazing product videos.
11 tips to create amazing Product Videos
1. Set your goals
Before you start the video production process, you have to know what your goals are, what do you want to achieve with the video. Some common goals are:
- Build brand awareness
- Introducing new products
- Increasing sales
- Explaining specific features of the product
This will help you choose the best video format and think about possible product video ideas.
2. Identify your target audience
You also need to know who your target audience is and the message you want to convey. This will help you choose the right tone and language. Does your audience use jargon? Does it prefer to use emojis? Using a language that your customers understand is key in convincing them and achieve your best ROI.
3. Introduce the product right away
People click on a play button because they are interested in your product. However, if you don’t show them useful information straight away, you will lose their attention. Thus, make sure you include the most compelling info in the first few seconds.
4. Talk benefits, not features
Your customers don’t only care about the features of your products. They also want to know if they can solve their problems. Consequently, focus on the products’ benefits rather than on the features. If you want to touch on the features, it’s fine, but emphasise how that features benefit them.
5. Showcase some personality
Customers don’t just want to know about the product but also about the people and brand that is behind its production. Make sure you show who you are and what differentiates you from the competitors.
6. Be consistent throughout the product video
Stick with one theme and reinforce your message using related keywords. To find keyword ideas you can use Ubersuggest, an online SEO tool. You just have to click on the keyword ideas tool, enter your keyword and find hundreds of useful words in relation to your product.
7. Include a CTA
Encourage potential customers to take action at the end of your video. You can do so including a call to action (CTA). The most common ones are:
- Buy our product
- Visit our website
- Contact us
- Subscribe to our newsletter
8. Brand ambassadors
Nearly all brands can make use of ambassadors for example a sports clothes company willing to raise awareness about its new collection will create a promotional video with some athletes doing sport while wearing the new collection.
9. Adjust your lighting
Lighting is a key factor when it comes to video production. Make sure you avoid shadows, mixing different bulbs, colours, set-ups, etc.
10. Multiple shoots
Shoot the same product from different angles to ensure you have multiple clips for the final video. Preparing the set for the shooting requires a lot of time and budget, so make sure you get it right the first time, having planned thoroughly.
11. Share your amazing product video
Once you have the finished video, share it in as many platforms as possible. Some examples are:
- Your website. For instance, you can upload it to your homepage, landing page or product page.
- Social media platforms such as Instagram, Twitter, Facebook, VIMEO or YouTube. Some of these platforms allow you to pin the video at the top, which will contribute to higher engagement rates.
- Amazon product pages, Amazon now allows video to be a key feature in search results.
In addition, make sure you feature the right thumbnail on your video no matter where it is being hosted, this will determine whether a person clicks on your video or not.
Start creating your Product Videos
You now know what aspects have to be taken into account to create amazing product videos. But, you may be asking yourself: Should I invest in product video production? Is it effective? The answer is yes.
An Animato survey found that 96% of consumers find video helpful when making a purchase. In fact, 73% of them said that they are more likely to buy product after watching a video, as it helps them better understand the product’s features and its benefits.
Apart from helping customers get a better understanding of the product, product videos:
- Are a great tool to explain complex products.
- Easily capture the customers attention.
- Are more trusted than images or text.
- Help brands increase sales, and consequently, revenues.
All in all, don’t doubt it! Start creating your product video. Its production requires a lot of time and money, but I can assure you that the investment pays off.
After reading this blog you may have a better understanding of what you have to do to create impactful product videos. Should you have any questions, don’t hesitate to contact us.
Thank you for reading, Maria.