6th August 2021
Live streaming is becoming one of the most powerful tools to attract new audiences, increase engagement from your audience and target people committed to your service. Choosing the right live streaming platform is key to ensure the success of your online event. As a consequence, we have created a list of the top 5 platforms to live stream your event.
Facebook Live is a live streaming video feature released on Facebook in April 2016. It enables people to broadcast live through the business or personal page. Since its release, many Facebook users are reaping benefits by using the feature which came as a surprise to many marketers.
If your organisation mainly uses Facebook for social media marketing and has a decent following, then Facebook Live is a great platform to choose for your event. Audiences can interact by adding reactions and comments to the chat. As soon as the live stream has finished, the video is automatically saved to the front page for anyone to watch in case they have missed it. Going live on Facebook gives notifications to your followers and any others who happened to be visiting your page at the time.
The live streaming video service by Vimeo is specifically created for the business world events, being one of the largest ad-free open video platforms. Vimeo’s live streaming video service came out in 2017. Since then, anyone with a PRO Live or Business Live Vimeo Account can live stream their events up to full HD. So, Vimeo live streaming is not free, but it does a great job specialising its software for corporate events. If you do have the budget, Vimeo is a great live stream broadcasting platform.
This platform also allows businesses to sell their content and services at the end of the event. Besides, Vimeo has an OTT subscription service and another Video On Demand (VOD) feature that gives companies the opportunity to rent or sell their videos.
Youtube was one of the first providers offering video live streaming services. The YouTube team has created the live-streaming features in such a way that anyone with an internet connection can easily live stream. However, to do this your channel needs to be verified first which usually takes about 24 hours.
YouTube being one of the biggest video platforms, helps you immensely with visibility. Besides, YouTube also lets you monetise your videos on their platform but you need to become a YouTube partner and sign up to an AdSense account to earn money. Nonetheless, there are some eligibility criteria you need to meet to become a YouTube Partner. For instance, your YouTube channel needs to reach 4,000 watch hours within 12 months and have 1000 subscribers.
In 2010 the Dacast team released the Dacast live streaming and video hosting platform. Dacast provides high-quality streaming solutions for businesses and broadcasters. The platform offers full customisable ability and video hosting options for your live stream to best represent your brand and be in line with your marketing strategies.
The main advantage of Dacast is that compared to others they offer 24 hours support 7 days a week. A professional is always there to solve any technical problems or any other query. There is also a video hosting pay for view feature, which is good for anyone working in the event industry.
Instagram Live lets your followers watch your live stream through your Instagram story. However, once the live stream ends, it cannot be saved, shared and is gone forever. The main benefit of Instagram Live is that it is very easy to use, and no other external applications are required. Besides, you can respond and engage with followers in real-time. Once finished you can check the engagement rate and other metrics in Instagram analytics.
After reading this blog, you may have a better understanding about the best platforms to live stream your event. Should you have any doubt, do not hesitate to contact us.
Thank you for reading,