25th February 2021
Almost every marketing guide for 2021 includes the same advice: add video to your marketing campaign. But, what is the best video type? How much does video production cost? What are the video trends for 2021? These and many other questions may have come to your mind after reading multiple sources. However, in this blog, we’re going to explore the latter. Let’s look at the top product video trends for this coming year.
12 Product Video trends for 2021
1. Shoppable Videos
Something commonplace on social media will be shoppable videos. Shoppable videos are videos allowing viewers to buy a product as soon as they see it. Viewers only have to click on the product to be redirected to the landing page where they can easily make the purchase. Many businesses are already using them to cope with impatient shoppers. Head over to Instagram or Facebook to see some examples.
2. 360 Degrees Videos
This year many businesses will use 360- degree video, an immersive video that allows the viewer to look in any direction. A lot of expertise is needed to produce these videos. Therefore, if you decide to produce one, consider hiring a video production company. The production process will be then simple and enjoyable.
3. Interactive Videos
Interactive videos will also be common as they are easily produced by brands and more engaging than regular videos. What’s more, those companies that produce interactive videos are positioned as tech-forward thinking companies, which is valued by modern consumers.
4. Less Production
Consumers demand more authentic content than ever before. They expect brands to post weekly or even daily content. Consequently, there is going to be an increase in the number of videos produced by the brands themselves (using their digital cameras or mobile phones) rather than by video production companies. Besides, user-generated content (UGC) will also grow in popularity as it has been proved that users arriving at a site via UGC are more likely to make a purchase.
5. Soundless Videos
Nowadays, many people prefer to watch videos without sound, especially if they are in a public space. In Facebook, for example, 85% of people watch videos without sound. Creating videos with captions and valuable content will help you reach larger audiences and increase view-through rates.
6. Training and Learning Videos
Most people avoid branded videos. They only click on them when the content is interesting and informative. Training videos will encourage viewers to click on the play button to learn more about a product, service or the brand itself instead. Therefore, we expect brands to substitute branded videos for training ones throughout this year.
Many companies, celebrities and influencers are currently using (and will use) vlogs to connect with their customers. Apart from being an amazing tool to showcase products, operations or behind the scenes, vlogging humanises a brand and helps businesses build brand trust.
8. Short Video Ads
Young people love short and straight to the point videos. If you are targeting the youth, you may find yourself creating short videos that engage and get results. Some of them even use funny jingles or crazy dance moves (The Tik Tok or reels style).
Animated videos became an essential marketing tool in 2020 when companies were unable to film real footage due to lockdown restrictions. Nonetheless, animation will become even more popular this year as new styles and techniques emerge. Besides, it allows safety-conscious business to still leverage their messages while keeping social distance.
10. Live streaming
Live videos became a necessity for many businesses during lockdown restrictions as it was the only way to be in contact with existing and potential clients. Since then, its popularity has not stopped growing due to its authentic nature. Besides, it is an easier and cheaper way to host events or reach large audiences, which has caught the attention of many business owners.
11. Ephemeral and vertical videos
Ephemeral videos, which are videos that are only accessible temporarily – usually 24 hours, are also going to be on-trend in 2021. They typically have high engagement rates due to their time-sensitive nature. Therefore, they are a great tool to increase engagement and interactions. Simultaneously, as most people are now consuming content on their mobile phones, we’re going to see a shift towards vertical videos.
12. Optimised videos
Finally, all videos produced in 2021 must be optimised to rank on SERPs. To do so, you’d have to use video file names, titles and descriptions that contain the keyword you want to rank for, add relevant tags, subtitles and create attractive thumbnails.
Although we’re focusing on video here, it doesn’t mean you no longer need other types of content for your marketing campaign. Using text, videos and images all together will help you obtain overall better results.
After reading this blog, you may have a better understanding of what the video trends for 2021 are. Should you have any questions, don’t hesitate to contact us.
Thank you for reading,