Trending Forward: Exploring Video in Social Media Marketing

Social media video implementation is currently key to achieving social media marketing success and capturing your audience’s attention. In addition, short-time social media video ads will be the main revenue for businesses and in greater amounts than in any other platform. Therefore, the importance of a good social media video keeps growing significance.

Moreover, online users are all the time on social media. The increase in entertainment on platforms such as TikTok or Instagram makes it interesting for viewers to keep scrolling through videos. Even more, viewers currently are all the time on social media in their breaks and free time scrolling through videos.

As technology and social media apps evolve, it is difficult to stay ahead of the curve. So, keep reading to learn more about the hot trends and how to make the most of them.

how social media marketing works

Top Social Media Marketing Videography Trends

1. Increase of Ephemeral Content

Social media apps such as Instagram, TikTok, and Snapchat are three of the main examples of short-form videos to engage with. These videos usually disappear after a short time or are only a one-time view. So, businesses can create exclusive videography to create products needed by viewers, hence, increasing sales.

2. Vertical Videos are Trendy

Vertical videos are now one of the best ways to content form as people share videography through smartphones. As social media is mostly consumed on smartphones, videos have to be in a user-friendly way to engage with online users.

3. Popularity of live streaming

Facebook Live or YouTube Live provides a way to connect in real-time through video with followers, sharing content at the exact time when being produced. Live streaming is a good way to approach directly viewers and get their feedback and what type of content they enjoy most.

live streaming videos in social media platforms

4. Interactivity of user-generated content

UGC is a growing trend as it creates trust and shows authentic content to viewers. It includes videos, posts, and reviews that can be in the form of videography. Making consumers become creators along with the brand, making them engage with the business and rely on it rather than other brands.

5. Virtual Reality (VR) and Augmented Reality (AR)

Brands may attract and engage their audiences in unique manners by introducing VR or AR aspects into their video campaigns. Virtual Reality and Augmented Reality give users an experience rather than just showing something. Hence, a business can tell a story with it along with approaching younger audiences. Overall, it increases the engagement and retention ratios.

6. Personalised Videos

Personalisation is beneficial in videography as it allows product demonstrations and tutorials, as well as better uses or tips. From welcoming new customers to answering FAQs or giving exclusive promotions to loyal customers, personalised videos strengthen consumers’ loyalty.

personalise your videos for social media
personalised videos strengthen consumers’ loyalty

How to Stay Ahead of the Curve on Social Media Marketing Videos

The first step is to understand all the social media platforms and make a deep analysis of the type of content shared on each of them. Therefore, approaching consumers depends on the platform where the video is shared. Additionally, video content has to be carefully organised and thought about.

Next is analysing all the metrics of social media. Those are engagement rates, view counts, or viewer demographics. Hence, getting valuable insight into statistics to target consumers correctly. As a result, the videos you produce will be optimised to reach the strategies of the business.


To summarise, brands must constantly analyse and adapt to evolving video trends in order to stay ahead of the curve in social media marketing. Using data-driven insights also allows firms to optimise their video marketing strategies. Thus, creating personalised content that resonates with their target audience. Consequently, brands can put themselves at the forefront of the volatile video landscape by embracing these trends and methods achieving success in your social media marketing plan.

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Contact Impress Video now

If you would like to do a social media video with video production and marketing professionals, or any other type of video, we can help you at Impress Video. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!