Understanding What Is A Corporate Video: Purpose, Power, and Practical Uses
In the current digital landscape, producing well-crafted videos is a pivotal marketing tool to make your brand stand out and engage audiences, communicating your message effectively.
However, before hiring a corporate video production agency, you must clearly know what a corporate video is and how you envision your final project. Therefore, the entire production process flows smoothly by defining your goals upfront.
As a result, you will collaborate with the agency on a common vision rather than making quick judgements at the last minute. So, let’s begin by clarifying the basics.
What is a Corporate Video?
A corporate video is a dynamic and visual way to convey the essence of a business showing what it does, how it does it and who is behind it. From offering a product or a service, this type of video provides a view into your business’s operations and organisational culture.
In its basic terms, a Corporate Video is a video that shows:
- What a business does: Do they offer a product, service, or both?
- Who the business works with. For example, with clients’ reviews, you will be able to show happy customers.
- How the business delivers its service: For instance, the processes that it undergo.
- The people who make it happen: That is the team of people behind the product/service.
- The key people who lead the way: the key person/s with the vision together with examples.
- Where it happens: the offices, workshop or factory.
- The technology involved: cutting-edge technologies they use.
- The national or international reach: national and or global clients.
Here is our Corporate Video:
Types of Corporate Videos
There are many different kinds of corporate videos, all of which have specific goals and functions. An overview of the different kinds of corporate videos is provided below:
- A showreel: is a video that showcases a person’s prior work and is typically 2-3 minutes long.
- Location video: An area tour video is a full-motion video of a specific location that shows the surroundings from every angle.
- Investor relations video: perfect to share your corporation’s achievements, increase attendance rates, and engage shareholders and stakeholders.
- Explainer video: a brief film that is intended to promote the goods or services of a company.
- Video testimonials: A video testimonial documents a client or customer complimenting a business to promote their positive experience.
- Product demo: demonstrates how your product functions by showing it in use.
- Drone video: filming footage with a remotely controlled aircraft system. Here at Impress, we can provide you with a drone video that will for sure impact your audience.
Apart from knowing that these are the types of corporate videos that you can do, you can also choose to make them with animation. This is done by showing the processes of your business in cartoon form in a step-by-step process of your business. This video can highlight the stages involved in doing business with you.
Aim of your video
The type of video you create must reflect your goals and the message you want to convey and it directly depends on this. For instance, if you are aiming to build trust and credibility, a testimonial video is very powerful. Featuring real people sharing genuine, positive experiences helps potential customers see the tangible pros of working with you or investing in your business.
On the other hand, if you want to promote a new facility to clients, perhaps you are opening a second office, a location video could be the best bet. This type of video offers an immersive, virtual tour that allows viewers to appreciate everything from the decoration to the equipment inside. So, making them see themselves walking through the space.
Beyond testimonials and location tours, several types can align with your objectives. A product demo is great for demonstrating features and functionality or explainer videos simplify complex concepts or processes. Or BTS videos humanise your brand by introducing the team and the culture behind it.
How much does a Corporate Video cost?
A corporate video could cost you nothing if you film it on your smartphone to anything up to £100,000 and beyond depending on what you want to include. Typically a corporate video can be priced anywhere between £3,000 – £30,000, the next section will highlight what affects the pricing.
- The production company involved and their expertise.
- Equipment and personnel used.
- Location.
- The number of days of filming and editing.
- Special animated effects and graphics.
- Music.
- Creative approach.
- Celebrity endorsements.
- Licensing and revisions.

The time it takes to make a Corporate Video
From the moment we receive an inquiry, we can generally deliver a fully produced corporate video within 30 days. This time accounts for every stage of the process, from initial planning and location scouring, through conducting interviews and filming activities, all the way to editing, revisions and final delivery. Once complete, your video is ready to be published on all your platforms.
In some cases, clients choose to extend the filming period to six months, often when they are documenting long-term case studies or need a more in-depth narrative. This option allows for capturing significant milestones and provides a richer story.
Moreover, we have noticed an increasing demand for videos optimised across platforms and use cases. Beyond standard full-length versions, many clients request new and different formats, for example, to display on the web, app or social media apps like Instagram. So, they often need shorter, platform-specific cuts suitable for different social media channels.
Overall, in recent years, there has been a clear shift away from strictly traditional corporate filmmaking. Clients are now leaning towards a more human-centric, personalised style that authentically showcases the people and passion behind the brand.
Thank you for reading,
Sara & Marta.
Contact Impress Video now
If you would like to do a Corporate Video with video production and marketing professionals, or any other type of video, at Impress Video we can help you. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!