How to Source Music for Your TV Campaigns
Selecting appropriate music for your TV adverts can be as important as creating decent videos, so don’t make the mistake of not having good music. Even more now with the growing popularity of using video in companies and the boost in social media. Furthermore, the music we choose for our projects is critical because it can dramatically impact the outcome and how customers view the firm.
However, if we have a limited budget, it becomes even more difficult to track down the best music for your TV adverts. Do you wish to use music that’s not too pricey? That it also give your project high quality? And it’s only a click away? Don’t worry, your journey is over since we’ve compiled a thorough list of websites from which you may obtain the right soundtrack for your videos.
Then, let’s get on with it!
Understanding the Importance of Music on TV Adverts
The role of music in videos is crucial as music provides an emotional connection with viewers, hence, it can make your audience have a stronger connection with your brand. Also, music can be aligned consistently with your brand identity, making it stronger. Moreover, if the music is correct, it can boost engagement rates. Music ensures that the message you want to transmit is conveyed.
In addition, for selecting the music it is key to consider some factors. Firstly, the target audience needs to resonate with the music and it must align the message and tone of the video. Furthermore, maintaining brand consistency will make your audience identify your values in video production. Lastly, your business must be aware of the costs of the video and make an appropriate budget as well have keep the licensing in order.
Basic Types of Music Licences
But, before we show you our selection, we thought it was vital to clarify the different sorts of music licensing. This way, you’ll know exactly the type you need for the project you’re working on.
Public Domain:
Because these songs are not copyrighted, they are freely available to everyone, whether for personal or commercial purposes. You can experiment with this music in whatever manner you like because you can edit and remix it.
Royalty-free:
Although you must pay initially, you can use the music for as long as you like without having to make recurrent payments. Royalty-free music can be utilised for both personal and commercial purposes.
Creative Commons:
A non-profit organisation that provides content producers with free, standardised copyright licences. As a result, artists receive credit for their work. So these songs can be shared and used for free. However, keep in mind that there are several types of CC, each with its own set of legal requirements.
Public Domain
- YouTube Audio Library: You may utilise this large collection of music for your next video production if you have a YouTube account (All tracks are free, but Creative Commons licences require attribution).
- Free Music Archive: Its music collection has over 150,000 songs by performers and songwriters from throughout the world (All tracks are free, but Creative Commons licences require attribution).
Royalty-Free
- PremiumBeat: PremiumBeat meticulously verifies each new addition to its stock music library, which includes both classical and current audio recordings. This stock music site contains music that you won’t find anywhere else on the internet since it prioritises quality over quantity.
- Epidemic Sound: one of the greatest options, with music updated once a week to discover the right match for your video, you may quickly search music by genres, moods, durations, tempos, or vocalists.
- AudioJungle: one of the most affordable premium stock music websites. Its offerings range from cinema that requires a large number of tracks to business culture videos that just require one. They also provide music creators with music kits, sound effects, and codes. (Tracks start at 1 pound)
- Jamendo: it may have the right tune for your explainer video because it uses original songs rather than improvised music.
- Audio Network: Vice, MTV, and even HBO are among its high-profile clientele. Their stock library prioritizes genuine artist work instead of computer-generated beats. But it may not be for you if you’re seeking creative Commons music.
Creative Commons
- SoundCloud: with over 125 million songs, users can safeguard their work using a Creative Commons license.
- Free Play Music: it is perfect for educational and personal material. But if you prefer, you can use it for your company as well, although this will be a little bit more pricey (prices range from $0-$0.99 for personal use to $25-$500/year for commercial use).
Getting Your Music on TV Commercials
In TV, competition is high, however, there are different strategies to stand out. So, investing in producing high-quality videos will make your business meet commercial standards and suit the project’s needs. Also, researching the project needs and approaching the video to them will match the purpose of it. Besides, partnering with music supervisors, creative directors or video professionals will enhance your business awareness.
Additionally, keep a strong digital presence on streaming platforms or social media apps to attract viewers’ attention. Finally, creating a kit with music samples, photos and links to social media and music library will be very helpful inside the company.
Overall, selecting the music for a video production is harder than thought and it requires understanding the audience and knowing how to approach them. Furthermore, there are several types of music licensing and depending on the one, the platforms differ. Consequently, now you should have a better understanding of how to search for your music and discover great songs for your projects.
Thank you for taking the time to read the post,
Marta & Sara.
Contact Impress Video now
Do you want to do a Corporate Video or TV advert? Here at Impress Video, you will be able to do so with video production and marketing professionals. We make video production for businesses, the ones that impress. Don’t hesitate to contact us here!
